Analysis of Business Operations and Management at Cadbury Company

This report provides a comprehensive analysis of Cadbury's business operations and management. It begins with an introduction to business operations, defining key concepts and their importance. The main body of the report explores various aspects of Cadbury's operations, including an explanation of business operations, the main functions involved (accounting, finance, production, marketing, sales, and management), and a brief overview of the company's history and current status. The report then evaluates Cadbury's operations management decisions, covering areas such as production, supply chain, logistics, location strategies, quality control, and human resources. The findings highlight key aspects of effective business operations and strategic decision-making. The report concludes with a summary of the key points and insights gained from the analysis, emphasizing the importance of strategic planning, effective management, and customer-centric approaches for business success. The report uses academic sources to support the analysis.

Introduction To Business
Operations And Management

Table of Contents
INTRODUCTION...........................................................................................................................1
MAIN BODY...................................................................................................................................1
Explanation of business operations.............................................................................................1
Main functions of business operations........................................................................................2
A brief description of the company.............................................................................................3
Evaluation of company's operations management decisions......................................................4
Findings.......................................................................................................................................5
CONCLUSION................................................................................................................................6
REFERENCES................................................................................................................................7

INTRODUCTION
Business operations & management refers to process including evaluating, streamlining
and monitoring operational processes in an organisation. It includes the criterion of conducting
the overall operations by managing them in terms of increasing the manufacturing of products or
facilities (Grant, Trautrims and Wong, 2017). In context of given assignment, it will based on the
case of Cadbury which is known as a British multinational confectionery company for providing
various products like Dairy Milk chocolate, the Creme Egg and Roses selection box. It was
founded by John Cadbury in the year around 1824, almost 196 years ago. This report will focus
on main functions of business operations and relevant decisions for management.
MAIN BODY
Explanation of business operations
The business operations can be described as a set of activities which are involved on
daily basis for increasing he values of an enterprise along with gaining profit. It includes various
type of manufacturing activities and other administrative procedures which are carried out
regularly. However, it consist number of operational activities which can be optimised for
developing revenues in sufficient amount regarding coverage of expenses as well as attaining
profits for owners of particular business organisation. In addition to this, it has been analysed
that staff members of a company provide support for accomplishing objectives through working
several functions such as accounting, production, marketing and so on. Meanwhile, it is
necessary for managers and authorised individuals in an enterprises to manage overall
operational activities and procedures in correct way so that desired productivity as well as
profitability can be achieved (Kasemsap, 2019). Moreover, it involves the criterion of competing
production of products and services on time which facilitate deliver them in market to fulfil
desired demand of customers.
On the other hand, business operations includes various components involving functions
of company like people, processes, systems and equipment. It consist the to serve main tow
purposes which includes guidelines and limiting the risk to ignore relevant issue along with
conducting business activities properly. Meanwhile, it involves the criterion of conducting
several meetings, communication channels and emails to make desired conversation with staff
having their specific specialisation in particular area. Basically, it includes aspects if assigning
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roles and responsibilities to an individual as per their field of expertise which helps to encourage
them along with improving overall productivity. It involves the important prospect of managing
communication within organisation which is essential to perform with effective cooperation as
well as coordination to achieve desired goal of business. However, it is necessary to carry out
proper management of available resources to make their optimum utilisation for gaining
maximum outcomes. It is required to prepare an appropriate roadmapping a plan that helps to
execute operations in effective manner (Schaltegger, Burritt and Petersen, 2017). Moreover, it
includes to make sure about compliance with mandatory regulations like upholding key cultural
values or expense reimbursement policy can be difficult for tracking.
Main functions of business operations
Business operations has number of functions which are required to be carry out
effectively in terms of completing goals of a company. It includes the fact that these functions
are conducted by employees within every specialised department or area. Meanwhile, it has been
analysed that operational functions are connected with each other to focus on achieving same
objectives & aims. It needs efficient conversation between employees to conduct these
operations effectively. Hence, some of them are mentioned here.
Accounting – This is a very important function of a company which consist several
primary roles including measurement and summarising activities related to business. It includes
to manage overall financial problem and requirement to maintain budget for conducting various
operations. Basically, it involves interpretation of entire data relation financial aspects and
communicate relevant outcomes for managing funds along with another decision making
authorities (Cook and Billig, 2017). However, it includes to summarise overall financial
processing which helps to appropriate decision making in future.
Finance – The term finance refers to aspects related to money and funds which is
responsible to overlap often with its functions. It is helpful in providing various resources as well
as establish plan of action to support in operating and expanding the business. Meanwhile, it
involves several tasks such as raising financial capital, tax compliance, safeguarding company
assets and budgeting (Davis and et. al., 2018).
Production & Operations – This can be defined as an essential function of business in
regards to overarching the goal. It consist the utilisation of resources of an organisation for
producing efficiently products as well as facilities which are desired by clients. However, its I
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necessary to fulfil actual needs and wants of customers by producing products of their choice top
survive in market.
Production – The production can be explained to manufacturing of good or services
which are required by clients. It is essential for an organisation to focus on demands of people
while producing products to attract new consumers along with retaining the current ones for
enhancing entire profitability of business (Beckford, 2016). However, production management
has a duty to manage entire procedures or activities of available materials to manufacture
required goods. Basically, it involves several aspects like input, process, output and feedback
which should be complete in correct sequence for satisfying needs of people properly.
Marketing – This can be described as set of promotional activities and providing
information about product to people in order to enhance sales. It consist main two aspects which
are focussed like providing support to business in terms of determining products or services
which bears potential to achieve success in market. Basically, it includes the criterion of
promoting products in market for increasing sales of goods or services. However, the another
major tasks of marketing involves several aspects such as advertising, customer service, public
relations and developing a marketing plan.
Sales and distribution – The function of sales refers to an obvious task of managing and
handling over a product and receiving its price. It consist the criterion of identifying the clients &
potential consumers, promotional activities to promote products, actual selling through different
modes and follow up.
Management – This includes utilisation of staff and various resources available in an
organisation to conduct function management. It includes several aspects including planning,
organising, directing and controlling for reaching the business goals (Baumgartner and Rauter,
2017). However, management is favourable as it make sure about availability of proper tools &
techniques for accomplishing responsibilities which are allocated to employees of company.
Considering the above functions, it has been analysed that these functions are based on
size & scale of business, activities, type of clients, actual requirements of consumers and
preference of owner.
A brief description of the company
Cadbury can be known as a confectionery British multinational company which is
consider as second largest brand of this industry at global level after Mars. It has may of products
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in which few of them are vary famous like Dairy Milk chocolate, the Creme Egg and Roses
selection box. Basically, it was founded in the year around 1824 by John Cadbury which was
happened almost 196 years ago. It was established in Birmingham of England initially and now
owned by Mondelez International since 2010. It is observed that this organisation is
internationally headquartered in the city of Uxbridge which is situated in west London along
with operating in more than 50 nations across the world. Meanwhile, the initial products of this
organisation was tea, coffee and drinking chocolate which was mostly liked by customers.
Moreover, the Bournville estate has been developed further and then proper dairy milk chocolate
was created by considering taste or choice of people.
In addition to this, the key people of Cadbury are Irene Rosenfeld, the chairman and Dirk
Van de Put, the CEO of the company. It involves the efforts of around 71657 staff members who
are working in different branches or stores of Cadbury at global level. Meanwhile, the Cadbury
UK has various products like bars, boxes & rolls, multi-packs, beverages, cooking, Easter,
Halloween, Christmas, desserts, ice cream, biscuits, travel exclusives and spreads. Basically, it
involves different products with its unique taste in various countries which are liked by people
and this strategy make this brand very much popular globally. Meanwhile, it has a Modern
chocolate that people loves in today's scenario which was invented by Swiss manufacturer with
use of conching machine that refined chocolate, providing it a smooth texture. It will facilitate to
make people feel satisfied and attract new customer towards products.
Evaluation of company's operations management decisions
The management decisions are required to be based on operations of business or an
organisation. It is necessary to make proper decisions for managing operations in Cadbury to
achieve desired business objectives.
Production: This includes the manufacturing products to fulfil needs and desires of
customers for gaining better profitability. It includes an effective strategy to determine actual
requirements and choices in regards to goods along with analysing their expectation about
product features (Maylor, Blackmon and Huemann, 2016). However, it is essential for
manufacturing department of given organisation to consider modified demands of consumers to
provide unique and effective product to gain heir satisfaction.
Supply chain: This includes a network between an organisation with their suppliers to
gain raw material in order to manufacture and supply product in market in desired quantity. It
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consist various procedures, people, entities, data and resources for producing goods to complete
requirements of consumers. In context of Cadbury, they should make proper decision for their
suppliers to gain raw material for fulfilling modified desires of customers for retaining them with
brand. It is favourable to gain loyal clients along with ensuring about long term profitability or
business.
Logistics: In case of Cadbury, they can make decision according to organising and
implementation of a complex operation. It includes the transportation of various products at
different channels through which they will get delivered to customers (Harmon, 2019). However,
it includes to analyse the demand in different market areas to supply the product in desired
quantity.
Location strategies: The marketing and manufacturing strategies are required to made
on the basis of location and nearby desires of customers. It includes that different country has
differentiated desires and choices according to which Cadbury should make decision regarding
strategy by considering every specific location which is essential to make brand more popular.
Meanwhile, it is beneficial to develop strategies thorough concept of festivals and other special
occasions which helps to attract more customers and increase profitability.
Quality control: This refers to focus on quality of product which is mostly a prior factor
of every customer due to which if they are not satisfied then they immediately switch the brand.
It is necessary for Cadbury to focus on quality of goods or services which helps to satisfy
consumers and retain them for a long time that is profitable for company.
Human resources: The human resource plays an important role in terms of conducting
various operations of company and convince customers to buy products (Wood and Logsdon,
2017). It includes that Cadbury should hire local people for operating in various countries in
order to become popular there and earn competitive advantage at global level.
Findings
Considering the above information, it has been founded that various operations of
business are required to be carried out in company. It is necessary to make make appropriate
decision on the basis of concept of business in order to deliver better quality of product to
customers. However, it has been determined that different decisions should be establish by
considering specific nation and choices of people living there to make brand more popular and
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successful. Moreover, effective marketing strategies ad hiring of local people is beneficial for
companies to gain growth at global level.
CONCLUSION
From the above assignment, it has been concluded that business operations &
management can be described as a procedure that consist criterion of evaluating, streamlining
and monitoring operational processes in an organisation. It includes basic information about
given organisation along with basic functions of business operations like accounting, finance,
production & operations, production, marketing, sales and distribution and management.
Moreover, it includes operations management decision about production, supply chain, logistics,
location strategies, quality control and human resources.
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REFERENCES
Books and journals
Baumgartner, R.J. and Rauter, R., 2017. Strategic perspectives of corporate sustainability
management to develop a sustainable organization. Journal of Cleaner Production, 140,
pp.81-92.
Beckford, J., 2016. Quality: a critical introduction. Routledge.
Cook, G.N. and Billig, B., 2017. Airline operations and management: a management textbook.
Routledge.
Davis, B. and et. al., 2018. Food and beverage management. Routledge.
Grant, D.B., Trautrims, A. and Wong, C.Y., 2017. Sustainable logistics and supply chain
management: principles and practices for sustainable operations and management.
Kogan Page Publishers.
Harmon, P., 2019. Business process change: a business process management guide for
managers and process professionals. Morgan Kaufmann.
Kasemsap, K., 2019. Promoting strategic human resource management, organizational learning,
and knowledge management in modern organizations. In Advanced Methodologies and
Technologies in Business Operations and Management (pp. 879-891). IGI Global.
Maylor, H., Blackmon, K. and Huemann, M., 2016. Researching business and management.
Macmillan International Higher Education.
Schaltegger, S., Burritt, R. and Petersen, H., 2017. An introduction to corporate environmental
management: Striving for sustainability. Routledge.
Wood, D.J. and Logsdon, J.M., 2017. Theorising business citizenship. In Perspectives on
corporate citizenship (pp. 83-103). Routledge.
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