Cadbury Company: Business Environment Analysis and Impact Report

This report provides a comprehensive analysis of Cadbury's business environment, examining both internal and external factors that influence its performance. The internal factors discussed include organizational mission and objectives, structure, quality of human resources, and corporate culture. The external environment analysis encompasses political, economic, social, technological, legal, and environmental factors, with a focus on how Cadbury is impacted by and impacts these factors. The report utilizes concepts like PESTLE analysis to evaluate these external influences and assess their impact on the company's strategic decision-making. The report also covers how Cadbury is affected by factors such as political and legal regulations, economic conditions, social trends, technological advancements, and environmental considerations. The study highlights how Cadbury adapts to these factors to maintain its competitive advantage and achieve its goals.

Introduction
Business environment is referred as the marketing term that includes
various factors are forces that is collection of all individuals and other
entities that are may or may not is the control of business but affects
its profitability, survival, growth and performance as well. It is the
collection of various internal as external factors that includes
customers, employees, suppliers, government, economic changes and
many more. Internal and external factors collectively influence the
organisation and its environment effectively. In this report the chosen
organisation is Cadbury which is a British multinational confectionery
company founded in 1824 by John Cadbury, headquarter situated in
Uxbrudge, London, England. 71,657 employees are working with
respective organisation. In this poster internal factors, external factors
and impacts of business environment factors on business are covered
in this project report.
Cadbury Company
Name of the Student
Internal Factors
Internal factors of business environment include factors that are exist within
organisation affects the functioning and performance of business as well.
internal factors are the strengths and weaknesses or organisation that impacts
on organisation to meet their goals and objectives in efficient manner. These
factors affect business in positive as well as negative manner (Grady and
Garrett, 2018). As organisation can control internal factors so, Cadbury
organisation access all strengths and weakness and other factors effectively
and change them in order to gain organisational goals and objectives in
efficient manner. Some internal factors are discussed below:
Organisation mission and objectives: There are various
goals, objectives and missions are designed by the Cadbury organisation that
affect business organisational functionality and performance as well.
Respective organisation changes these mission and objectives according to
requirement of situations. Mission defined as the overall purpose of business
for that it come in existence and effectively affect the decision making of
organisation (Kimiagari and Malafe, 2021). As these mission and objectives
are defined by the Cadbury so they can change them accordingly in order to
gain competitive advantages.
Organisational structure: Organisational structure is the
internal factors that influence the decision-making process of respective
organisation. For efficient working of Cadbury, it ensures that a conductive
organisational is implemented that facilitate the organisation to take quick
and effective decisions. Every organisation has their own organisational
structure according to business functions that would be change according to
requirement.
Quality of human resources: It is the most important
internal environment factor that affect the business functionality and
performance in effective and efficient manner. Success of Cadbury depends
upon skills, attitudes, capabilities of employees (Mohsin, Ahmed and
Streimikiene, 2020). So, human resources affect organisational performance
that are under control by the respective organisation.
Corporate culture and top management functioning
style: Functioning of top management and corporate culture is the important
factors that affect the functioning of Cadbury as well as facilitate to attain all
defined goals and objectives in efficient manner. If organisational culture is
flexible than effective decisions are taken and efficient functioning of top
management facilitate to achieve all objectives.
How the company impact its context External Environment
As the business environment factors affect organisational functioning and
performance Cadbury also impacts on its relative external environment in
various manner. As respective organisation provides better quality
products as compared to its competitors enhances the profitability as well
as productivity. In external environment various factors are included such
as political, economic, legal and environmental factors that are also
affected by the Cadbury. The impacts of Cadbury on external environment
are discussed below:
Political and legal factors: Cadbury organisation follows all political and
legal laws and regulations in order to achieve all defined goals and
objectives in effective and efficient manner. As there are various rules that
are imposed by the government related to employment, work health and
safety and consumer regulations (Tolstoguzov and Pitukhina, 2017). Apart
from that Cadbury develops various rules and regulations for smooth
working of organisation are followed by other organisations as well.
Economic factors: As Cadbury is the multinational organisation that
provides its products and services in various countries and provides the
opportunities of employment within operating areas. Currently 71,675
employees are working with organisation and it requires more employees
for new stores and expanded stores. As respected organisation deals in
confectionery products such as chocolate and drinks that have high
demand in market. So, the organisation gains high range of profitability
that enhances national income as well.
Environmental factors: Cadbury follows all environmental factors and
implement corporate social responsibilities to protect environment from
any harmful impacts. The respective organisation trains its employee to
implement recycle process in efficient manner that reduces the quantity is
waste material and save environment from negative impacts. Low emission
is the factor that is adopted by the organisation that help to maintain safe
environment that builds effective and strong brand image in respective
market and customer’s mind.
Technological factors: Cadbury implement various technological
advancement, innovation and automation to produce better quality
products at low prices and with having minimum waste (Xie, 2020).
Technologies help respective organisation and impacts on external
environment in positive manner by developing economy conditions.
Cadbury organisation impacts external environment in various manner in
positive as well as negative manner. All these factors evaluated by
respective organisation than effective decisions are taken accordingly.

External Environment
External factors of business environment factors that influences as well as circumstances that are out of control of business and affect all decisions that are taken by the owners
and stakeholders. There are various factors exist in external environment that directly and indirectly impact on organisational abilities of attaining all strategic goals and
objectives in effective manner. Cadbury analyse and evaluate all external factors appropriately than formulate suitable strategies and planning in order to overcome the affects
and gain various market opportunities. External environmental factors provide various opportunities as well as threats that are examined by Cadbury through applying PESTLE
analysis. Some external factors are discussed below:
Political factors: Political factors affect business of Cadbury in positive as well as in negative manner and impact on its performances and functionality. In political factors
government influences the economy and industries which are operating their business within it. There are regular changes are happened in government policies and regulations
that affect the overall revenue generating structure of organisation (Patrón Osuna and Vargas-Hernández, 2019).
Economic factors: Economic factors are defined as the determinants of economic performance that directly affect on Cadbury as well as its long-term success. As rise in
inflation rate affect the prices of product and services of respected organisation. There are various factors are included in economic factors such as inflation rate, foreign
exchange rate, interest rates, growth pattern of economy that impact on Cadbury success and performance.
Social factors: Social factors are related to social environment of market that includes cultural trends, population analytics and demographics that affect the working procedure
of Cadbury in effective manner. Social factors are directly affects Cadbury organisation to determine consumer behaviour and attitude in order to gain various opportunities of
growth and development.
Technological factors: In current competitive environment various technological advancements, innovations, automations and research and development are happened that
affect the operations of Cadbury as well as market in favourable and unfavourable manner (Ruiz-Pava and Forero-Pineda, 2018). Cadbury adopts various technological aspects
that reduce its production cost and enhance profitability ratio.
Legal factors: There are various lows, regulations and policies that are related to the legal factors affect business environment of Cadbury as well as there are some policies that
are developed the organisation to run business in efficient manner in competitive environment. Employment regulations, health and safety laws, consumer laws and labour
laws.
Environmental factors: Environmental factors includes various factors that are influences as well as determined through surrounding environment in which Cadbury operating
its business activities. Cadbury must consider climate and weather conditions, geographical changes in climate and offsets and formulates strategies and policies accordingly
(Sinthupundaja, Chiadamrong and Kohda, 2019). Respective organisation adopts corporate social responsibilities and recycling the waste to protect environment form any
harmful affect.
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