This report presents a PESTLE analysis of Cadbury, a British multinational confectionery company. The analysis examines the impact of political, economic, social, technological, legal, and environmental factors on Cadbury's business strategies. The report explores how government regulations, economic fluctuations, changing consumer preferences, technological advancements, legal frameworks, and environmental concerns influence Cadbury's operations and market dynamics. It highlights Cadbury's adaptation to changes like Brexit, the COVID-19 pandemic, and the growing demand for healthier products. The report concludes by emphasizing the importance of the PESTLE framework for improving performance and mitigating threats, while also acknowledging Cadbury's challenges in sustainability, particularly in relation to plastic packaging and waste management. The report also contains references to books and journals that were used for the analysis.