Analysis of Cadbury's Financial Information and Market Data

This report provides a comprehensive analysis of Cadbury's financial performance, drawing upon data from various sources. It examines the company's revenue growth, market position within the confectionery industry, and key product performance, including Dairy Milk and Creme Egg. The report also analyzes the impact of factors such as price increases and competition from other brands like Mars and Nestle. Furthermore, it delves into the operational issues and ethical considerations related to the use of business information, as well as various methods of business communication. The analysis covers the BTEC Business Communication Unit 4 requirements, including explanation of different types of business information, presentation methods, corporate communications, and evaluation of external communications. It highlights the legal and ethical issues, operational issues, and electronic and non-electronic methods for communication within a business context, providing a detailed overview of Cadbury's financial standing and communication strategies.

CADBURY
Finanacial information and sales data of
organisation
Cadbury, formerly Cadbury's, is a British
multinational confectionery company wholly
owned by Mondale International (originally
Kraft Foods) since 2010. It is the second-largest
confectionery brand in the world after Wrigley's
Cadbury is internationally headquartered in
Uxbridge, West London, and operates in more
than 50 countries worldwide. It is famous for its
Dairy Milk chocolate, the Crème Egg and Roses
selection box, and many other confectionery
products. One of the best-known British brands,
in 2013 The Daily Telegraph named Cadbury
among Britain's most successful exports.
Although Cadbury’s quarterly revenue
growth and full-year financial forecasts were
better than expected, analysts questioned
aspects of the company’s financial update,
with some suggesting that a strong quarter
did not necessarily indicate strong trading in
2010. Kraft is expected to seize upon
weaknesses in the update as it considers
raising its offer for Cadbury. The group
reported 7 per cent revenue growth, mostly
derived from raising prices and changing the
mix of products, such as selling higher
margin sugar-free gum. Analysts expressed
concerns about the drop, which extended the
1-2 per cent slide in the first half.
Ishida’s new Inspira bagmaker delivers up to
250 bags per minute, with the highest levels of
efficiency and seal quality via its rotary- and
intermittent-motion jaws. See the machine in
action at Gulfood Manufacturing Exhibition,
Hall 3, Stand A3-36... Mars Confectionery’s
Galaxy melted the hearts of consumers, romping
home in second place, as it did in data provided
by IRI last year. There was little to separate it
from Mars Confectionery’s eponymous Mars
bar, which took sixth place in IRI’s table.
“Kinder has grown mostly through the Kinder
Surprise eggs, supported by a lot more trade
promotion in the latest year,” said IRI director of
strategic insight Tim Eales. And the brand looks
set for further growth, with plans to expand into
sharing and count line bags in 2015. IRI’s
figures burst Aero’s bubble, giving Nestlé little
reason to celebrate. The chocolate brand
disappeared out of its rankings altogether,

having been in eighth place in last year’s table.
“Aero has indeed been struggling recently,
despite increased levels of trade promotion,”
said Tim Eales, IRI director of strategic insight.
IRI’s figures indicate growth in total value sales
of chocolate confectionery remained largely flat
at £2.5bn. Volume sales declined by 2.8% to
270.4M units. Chocolate remains by far the
largest sector in the confectionery category. The
next biggest according to IRI is sugar
confectionery, which is less than half the size,
with value sales of slightly more than £1bn and
volume sales of 152M units in the year to
August 16.