Marketing Plan Report: Cadbury Bytes - Analysis and Strategy

This report provides a detailed analysis of the marketing plan for Cadbury Bytes, a new product launched by the multinational confectionery company. The report begins with an introduction to marketing principles and then outlines the marketing plan, including an executive summary that highlights Cadbury's market share and mission. It explores political and economic factors affecting the company, followed by a strategic marketing plan that includes product details (Cadbury Bytes), pricing strategies, and a segmentation, targeting, and positioning (STP) analysis. The report also covers budget sources, monitoring and controlling mechanisms, and concludes with a summary of the plan's success and a list of references. The report demonstrates how Cadbury uses market research and customer feedback to improve its products and strategies.

MARKETINGMARKETING
ESSENTIALSESSENTIALS

TABLE OF CONTENT
• INTRODUCTION
• MARKETING PLAN
• CONCLUSION
• REFERENCES

INTRODUCTION
• Marketing is the study and management of exchange
relationships. Marketing is the business process of creating
relationships with and satisfying customers.
• Presentation will highlight the basic marketing plan.

MARKETING PLAN
• Executive Summary
• Cad bury is a multinational confectionery company which deals in chocolates, beverages, Desserts, Ice
cream, biscuits etc. there headquarter in London, England. Company market share is 10% also increase
and growing fast in emerging market by 11 % market share.
• Mission- Cadbury means quality; this is our promise. Our reputation is built upon quality; our
commitment to continuous improvement will ensure that our promise is delivered.
• Vision- Working together to create brand people love.

Evidence based marketing plan
• Political factor
• Government charges the sugar tax in their chocolate production. Also, get pressure to reduce the quantity
of sugar in chocolate bites. So political factor is affect the company performance.
• Economical factor
• Economical factor is affected the cadbury position in 2010 due to weak pound. So other company able to
buy the cadbury. So this is created negative impact on the company postilion.

Strategic marketing plan
Marketing mix strategy
Product
Cadbury launch the new product cadbury bytes. That includes the ingredients to make the bytes such as
vegetable oil, Milk solids, cocoa solids, wheat flour. These all ingredients are good for the health of human.
Price
Price of chocolate is affordable to the customer because cadbury is use the incentive scheme to promote the
cadbory bytes and provide the extra value in same price. That attract to customer and increase the demand.

STP
• Segmenting
• Demographic segment
• Income
• premium product – cadbury silk bytes, bounty chocolates
• Regular product- cadbury bytes in three varieties coffee, choco, charamel

Budget
Source Basis
Salary £200
Rent £450
Other variable expenses £300
Total £950

Monitoring and Controlling
• Cadbury is launch the cadbury bytes. So they get feedback to the
customer that customer like the product or not.
• Also describe that customer are satisfied with the taste when they not
satisfy. So what ingredients include in the product to satisfy the
customer

CONCLUSION
• From the above study it has been summarized that the marketing plan has been successful for the new
product launch of Cadbury that is Cadbury Bytes.
• It has helped firm in growing

REFERENCES
• Abdulnasir, A.M., 2015. „Marketing ethics practices of small businesses and their Effect on Consumer
Purchase intention: An Empirical Investigation from. Journal of Accounting and Marketing. 4. pp.2-12.
• Alharthey, B.K., 2015. Understanding Decision Making of Consumers through Advertising Strategy and
Integrated Marketing. Journal of Marketing Management. 3(2). pp.47-54.