This report provides a detailed analysis of the marketing plan for Cadbury Bytes, a new product launched by the multinational confectionery company. The report begins with an introduction to marketing principles and then outlines the marketing plan, including an executive summary that highlights Cadbury's market share and mission. It explores political and economic factors affecting the company, followed by a strategic marketing plan that includes product details (Cadbury Bytes), pricing strategies, and a segmentation, targeting, and positioning (STP) analysis. The report also covers budget sources, monitoring and controlling mechanisms, and concludes with a summary of the plan's success and a list of references. The report demonstrates how Cadbury uses market research and customer feedback to improve its products and strategies.