Cadbury's UK Market Entry: A Marketing Strategy Report

Desklib provides past papers and solved assignments. This report analyzes Cadbury's marketing strategies in the UK.

MARKETING PLAN

EXECUTIVE SUMMARY
The executive summary is launched different
type of chocolates in the UK market. In UK
different marketing plans are used to develop
different strategy to find out the demand of
the product. Due to many competitors in the
market the Cadbury company faces many
issues. With the help of SWOT and the
PESTLE analyses they try to satisfy there
target audience.

TABLE OF CONTENT
INTRODUCTION
COMPANY OVERVIEW
MISSION AND THE VISION OF THE
CADBURY COMPANY.
MARKETING SITUATIONAL
STRATEGIC ACTION
BUDGET OF PLAN
CONCLUSION
REFRENCES.

INTRODUCTION
Marketing planning is the basically
focus on the future oriented planning.
With the help of marketing plan the
company easily achieve there target.
Without any issue the company get
there goal through marketing
planning. This is made for outline the
market strategy of the company in the
future years.

COMPANY OVERVIEW
John Cadbury was the first person who stat the
business in 1824. The growth of the product
is increasing day by day. In some of the
country, the worm was found in Cadbury
chocolate. Cadbury company face many
issue while selling there product. Cadbury is
well known brand in all over the world.

MISSION AND VISION
MISSION:
The width of the chocolate increase with the low
price point packet.
The marketing mix is maintain the image
leadership by the superior of the company.
VISION:
Without any compromising in the quality of the
product the brand caring a large franchising.
The packing level of the product and the quality of
the product is good.
Working capital management is efficient.

MARKETING SITUATION ANALYSIS
Cadbury is the one of the leader in term of
consumption in all over the world. With the
help of target population and adult measure
the strategic evolution of the market is found.
This can help to the company with the target
large market.

INTERNAL: Financial Analysis
The financial status of the company is
increasing $1.65bn. Due to many problem face
by the company the companies turnover
growth was decreasing. They face many looses
in the market related with there customer and
with there product.

VALUE CHAIN

External: SWOT ANALYSIS

EXTERNAL: PESTLE
The growth of the business can be
easily identify by the PESTLE analysis.
In business the PESTLE is the most
important tool. . The PESTLE
represent the Political, Economical,
Social, Technological, Legal, and
environmental.

Strategic action