Marketing Essentials (Part 1): Cadbury Company Report Analysis

This report provides a detailed analysis of Cadbury's marketing strategies, beginning with an introduction to the company and defining marketing from various perspectives. It then explores the functions and roles of marketing and the marketing manager, followed by an examination of Cadbury's organizational structure, including departmentalization and communication channels between departments. The report also covers recommendations for improvement, critical analysis, and evaluation of the marketing efforts. The report concludes with references to relevant literature and a thank you note. The analysis includes the interrelation between different departments such as marketing, finance, production, and human resources, highlighting how they facilitate each other's activities to achieve organizational objectives. The recommendations focus on adapting to health concerns and improving interdepartmental communication through regular meetings.

Marketing Essential
(Part 1)

Table of Contents
• Introduction of chosen company
• Definition of Marketing
• Function and role of Marketing
• Function and role of Marketing Manager
• Organisational structure
• Communication of marketing function with other functional units
• Channels of communication
• Recommendations
• Critical analysis and evaluation
• Conclusion
• References

Introduction of chosen company
This report is based upon Cadbury which is UK based multinational
organisation owned by Mondelez international. The company offers a
wide range of products such as chocolates, cookies, chocolate syrup and
spreads etc. the company is considered to be the second largest
confectionary brand after Mars. The company has been operating on
international level in more than 50 countries. The main products of the
company are Dairy milk chocolate, crème egg and rose selection box etc.

Definition of Marketing
According to American Marketing Association, the marketing is
an activity, a set of various institutions and process the
facilitate in creating, communicating, delivering and
exchanging various offerings with the customers, clients
and society with the aim of providing better value to them.
According to Philip Kotler, the marketing is a science and
art with which the needs and wants of the customers are
explored, created and delivered in such a manner that they
are satisfied and organisation can earn profits as well.

Functions and Role of marketing
The Functions and Role of
marketing are given below:
Market Research
Market Planning
Customer Support

Functions and Role of Marketing
Manager
The functions and role of marketing manager are given below:
Mission identification
Coordinate business activities
Evaluate the products

Organizational Structure
The organisational structure of Cadbury is hierarchical which is based on
the chain of command. The departmentalisation in company is done as:
Functional departmentalisation
Finance department
Marketing department
Strategic department
Human resource department
Production department
Legal department
Research and development department

Continue…
Product departmentalisation
Chocolates
Sweets
Mints and Chewing gums
Beverages and miscellanies

Marketing Department communicate
with the other departments
For accomplishing the goals and objective of the organisation it is
important for them to collectively work with other department. It can
be done by the organisation such as Cadbury with better
coordination among all the departments so that the potential can be
utilised efficiently. The interrelation among different department
Cadbury is given below:

Marketing and Finance
The finance department of Cadbury manage all the expenses incurred
by the marketing department while undertaking marketing activity as
well as enables them in allocating total budget to the different activities
of marketing, while the marketing department of Cadbury facilitates
finance department in identifying potential investors and in determining
the need of funds to be required by the company.

Marketing and Production
The production department of Cadbury developed the product as per
the specification provided by the marketing department on the basis of
their market research regarding the taste and preference of the people.
Both department ensure each other with their requirement such as
production department provide adequate quantity of goods to meet the
demands department provide all the necessary information on time.

Marketing and Human resource
department
Both the departments facilitate each other in undertaking various
activities such as marketing department advertises various vacancies
within the organisation while the Human Resource Department recruit
workforce for marketing department as per their specifications so that
they can carry out their operations efficiently.