BMP4004: Cadbury's Marketing Mix and Contemporary Marketing Issues

This report provides an analysis of Cadbury's marketing mix within the context of contemporary marketing issues. It begins with an explanation of marketing and the marketing mix, followed by a brief theoretical overview of the 4Ps (Product, Price, Place, Promotion). The report then introduces Cadbury as a multinational confectionery business and applies the 4Ps marketing mix framework to its products and services. It discusses Cadbury's product range, pricing strategies, distribution channels, and promotional activities. The report concludes that marketing and advertising are crucial for businesses to satisfy consumer needs and enhance brand goodwill, leading to long-term success and sustainability. It also highlights the importance of the marketing mix as a tool for influencing the market positively.

Business Management
BMP4004
Contemporary Issues in Marketing
The nature and importance of the marketing mix within the marketing process
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Contents
Introduction p
An explanation of marketing p
An explanation of marketing mix p
A brief theoretical explanation of 4Ps marketing mix
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p
Introduction of product/service
p
Application of 4Ps marketing mix to the selected product/service
p-p
Product p
Price p
Place p
Promotion p
Conclusion p
References p
Introduction
The modification in the current condition of the tire and the today’s world is very
necessary because of the enhancement in the development of the technology, infrastructure,
preferences as well as requirement of the people and various more. The existing condition of
the market is also not consistent and it is fluctuating in a very fast pace Which involves
changes in the development and research program and also advancement in the latest tech as
well as suitable research on the preferences of the customers of the company (Sari, 2022).
Contemporary issues are beneficial that provide assistance to the organization in order to
determine related to the issues which are faced by the commercial business in this specific
area and department of marketing and also process and techniques to minimise it. The
current report is basically based on the organization Cadbury that is known to be the
multinational confectionery business that is based on United Kingdom. In addition to it
companies having they are main headquarters in West London and the operations of the
company is in several different nations around the world. Furthermore the following report
will cover about the techniques of marketing as well as it will also include the framework
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marketing mix. Moreover to this will also cover about the brief description of the goods and
services of the organization.
An explanation of marketing
It is a function and the process of interacting, creating as well as dividing the values as well
as ethics to the consumers in the market area. In addition to the method and functioning of the
department of marketing is done by every type of the commercial business in according to
increase the chances of growth and success for the long period of time. It also provides a boat
to the organization in enhancing the revenue and demand functions that majorly provide help
in In enhancing the goodwill level of the company (Hasni, and et.al., 2022). Moreover to this
master marketing provide assistance in evaluating the attitude and behaviour of the people
and we reach technology of the promotion of sales can be accomplished with the support of
it. Only now it also provide assistance in dividing the and enhancing the level of productivity
and performance of the company and it can also lead to their success and sustainability for
the long period of time. In addition to this there are many kind of the ranges in it basically are
in related to the growth of the business and awareness of the product and services to the
consumers. Also business to business component of it involves the purchasing and selling of
the goods and products or dealing of the offerings of the organization with 2 or more
commercial businesses. For example dealing of the product and services with the wholesalers
and with the retailers of the different industry which is related to the marketing activity
whereas in the consumer and business component business organization basically focused on
marketing of their goods in products to their customer base in the market area. In addition to
this companies can take assistance of various kind of the marketing technique that can assist
them in enhancing their level of consumer base and also they are goodwill in the market area
as these process can be known as the traditional way of marketing and other one is also
known as digital marketing method.
An explanation of marketing mix
It is known to be one of the beneficial concept that is adopted by various organisations in
accordance to accomplish there long terms objectives as well as goals. Healing the main goal
of all the organization is to earn more and more profitability and increase the chances of the
growth and income in the future (Fauziah, 2022). In addition to it this is very crucial element
that can provide support to the commercial businesses in order to make them offer several
range of the goods and services in accordance to provide more positive behaviour in the
mindset of their consumer base regarding the organization. Moreover to this with the support
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of this theory of commercial business can be more able to influence there customer base in
order to make them by their offered goods. Also with the assistance of this method managers
of the marketing team of the several different organizations focus on promoting and
advertising there services and products in the industry which can assist them in gaining more
and more consumer base for the long period of time. Furthermore it can provide assistance in
increasing the goodwill of the brand as well as sales revenue of the company. Also Cadbury
is known to be the international organization of the Britain that is possessing civil range of
the fedders and the company is also having its headquarters in West London only of the
United Kingdom. Cadbury is known to be one of the biggest and largest business of
confectionery in the whole world and with the support of this theory it can assist the company
in determining the method of the company as well as process that is used in accordance to
enhance the image of the brand and sales of the products of the organization. (Demirbag-
Kaplan, and Cavusoglu, 2022)
A brief theoretical explanation of 4Ps marketing mix
 Product – It refers to the any item that commercial business offers to their consumer
base and it can either be a physical item or any type of service. This type of offering
can be more like tangible or in the form of intangible products and all the good and
services focus on satisfying the requirements and desires of the consumer base of the
company. Furthermore project data organization focus on selling to their consumers
are more suitable and need to be in top quality which gives the organization an edge
over their competitors and can also lead to their enhanced level of goodwill.
 Price – It means to the expense that is charged by the commercial businesses from
their customer base in return products and services which are sold to them. Company
requires to focus on suitably satisfying the requirements and preferences of their
customer base by offering them the suitable product and service for the proper cost in
return. In addition to this well stab liszt cost of any type of the product provide
assistance in achieving the goals of the commercial business and support in
establishing the services and products of the company.
Place – The place is known to be the geographical area where the commercial business is
focused on offering their product and make them more conveniently available for the
customers in order to make them consume. In addition to this it is known to be the very
crucial component of this framework as it includes the transportation, delivery, management
of supply chain and various more. If this is then properly plan it can assist the company
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increasing their brand recognition in the market area with more enhanced sales as well
(Belas, and et.al., 2022).
 Promotion – It is considered as the technique of promoting the services and products
of the commercial business in front of the probable customer base of the company. It
can also be more suitably be accomplished by various methods which includes the
promotion of sales, advertising direct marketing and many other. IT support in
establishment of communication directly with the customer base of the company and
it can also support the organization enhancing value of brand, awareness as well as
goodwill that can also provide assistance in representing the benefits of the products
also.
Introduction of product/service
In accordance to satisfy basic desires and preferences of the consumer management
of the respective organization can produce such products and launch it in the market area
which can assist them in their long term sustainability. In addition today’s goods and services
are the crucial component of the any type of business due to because it has the contribution
for the existence and the survival of the commercial business for the long period of time in
the market area (Astro, and Ghazali, 2022). Selling off the product is usually Can be attained
by the department of marketing as well as division of sales in the organization. Moreover to
this managers and leaders of the marketing department of the organization are basically
concentrated on promoting the offerings of the company effectively and efficiently to their
consumers in the market area. Also products and goods can be separated in accordance 2
different segment of the business which is business to consumer segment and another one is
business to business segment.
Application of 4Ps marketing mix to the selected product/service
Product
Cadbury is known to be the one of the major international company that focus on
manufacturing the best quality product and also manufacturing different type of the range of
products in different categories which are chocolate bars,, cookies, beverages, ice creams and
various more. The company is having their star products which are Cadbury 5 star, Dairy
Milk, eclairs, temptation and many others (Anjelika, and Sinaga, 2022).
Price
The organization Cadbury is considered to be one of the largest organization that is
offering top quality products at the very reasonable prices to their consumer base. Company
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also focus on permission internationally and the organization also followed the imposed
strategy of competitive pricing strategies in order to sell their products and services to their
Consumer base.
Place
the organization in one of the largest and international brand of confectionery so it
contains major channels of distribution which is not only to the London or United Kingdom
but supply chain of the respective organization Cadbury is spread in different parts of the
nation and because of the changes in the places of sales goods are consistently available for
their consumers in order to make them by globally. These goods and services can be bought
at different stores as well as online through different media channels.
Promotion
Cadbury is the manufacturer of various merchandise of the confectionery and it focuses in
advertising the products and services of the company in order to increase the brand awareness
of the company and goodwill as well as sales revenue which can assist the organization in
their long term success and stability in the market area. Management of the Cadbury utilizes
several different method of marketing which are sorry social media or digital media
marketing as well as traditional way of marketing. (AHOLIVA, 2022)
Conclusion
From the above report it has been concluded that marketing and advertising is a
crucial element in which or commercial businesses focus on advertising the offered products
and goods to their consumer base in accordance with satisfy their preferences and needs for
the long period of time. It will assist the organization and increasing their brand goodwill
which will lead to their long term success and growth as well as sustainability in the market
area. Where are the questions moreover to this marketing mix is known to be the technique
that commercial business implements in its operations in order to influence the market
optimistically. Also please or the area in which a good or product is sold by the organization
and the advertisement in marketing of the offering of the organization in the specific market
area is known as promotion of the product.
References
AHOLIVA, S.G.N., 2022. MARKETING MIX Y POSICIONAMIENTO DE LA EMPRESA
CASA DE NOVIAS BLESS-HUANTA, 2020.
Anjelika, F. and Sinaga, T.M., 2022. Influence of Marketing MIX 4P (Product, Price, Place,
Promotion) On Purchase Decision at PT. Alfa Scorpii Setia Budi Branch
Medan. Jurnal Mantik, 5(4), pp.2239-2246.
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Astro, Y.T.K. and Ghazali, A., 2022 The Use of Marketing Mix and Business Model Canvas
to Improve Sales Performance in MSME (Case Study: Waroeng 17).
Belas, J., and et.al., 2022. Examination of Differences in Using Marketing Tools in the
Management of SMEs in the Visegrád Group Countries. Amfiteatru
Economic, 24(60), pp.447-463.
Demirbag-Kaplan, M. and Cavusoglu, L., 2022. Reassessing the Marketing Mix Through the
Lens of Digitalization. In Advances in Digital Marketing and eCommerce (pp. 36-
41). Springer, Cham.
Fauziah, M., 2022. Strategi Marketing Mix 4p dalam Mewujudkan Sekolah
Unggulan. Cakrawala: Jurnal Kajian Manajemen Pendidikan Islam dan studi
sosial, 6(1), pp.1-15.
Hasni, H., and et.al., 2022, March. SOSIALISASI MARKETING MIX PRODUK PEMPEK
UNTUK MENINGKATKAN PENDAPATAN IBU-IBU PKK DI KELURAHAN
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UNTUK NEGERI (Vol. 4, No. 1, pp. 45-50).
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Omyka Collection. Nomicpedia: Journal of Economics and Business
Innovation, 2(1), pp.33-43.
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PURCHASING DECISIONS. Dinasti International Journal of Digital Business
Management, 3(3), pp.432-439.
Syamruddin, S., Ruknan, R. and Khair, O.I., 2022. Marketing Mix Strategy of Culinary
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