This report provides a comparative analysis of the marketing strategies employed by Cadbury Dairy Milk and Lindt Excellence, focusing on the 4Ps of the marketing mix: Product, Price, Place, and Promotion. It evaluates the target markets, product offerings, pricing strategies, distribution channels, and promotional activities of both companies, highlighting the differences in their approaches. Cadbury caters to a broader market with a range of products and pricing, while Lindt focuses on the premium chocolate segment with luxury pricing. The report concludes that while both companies utilize effective marketing strategies, their approaches are tailored to their respective target markets and brand positioning, emphasizing the importance of a well-defined marketing mix for success. Desklib offers a variety of solved assignments and study materials for students.