Marketing and Management: Decision Making Process Report on Cadbury
VerifiedAdded on 2022/12/27
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Report
AI Summary
This report examines the decision-making process behind the selection of Cadbury chocolate as a product to fulfill the need for a gift for children, considering health aspects. It begins by outlining the need and then evaluates alternatives like Cadbury, Ferrero Rocher, and Toblerone, focusing on ingredients, price, and market availability. Cadbury is chosen due to its affordability, variety, and convenient packaging. The report details post-decision assessments, highlighting Cadbury's success in providing quality chocolate at a reasonable price, while also noting the absence of sugar-free options. Segmentation factors such as age, income, motive, purpose, and behavior are analyzed to understand the target market. The report concludes by mentioning Cadbury's marketing strategies, including advertising and product availability, and references various sources to support its analysis.
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