Cadbury's Digital & Social Media Marketing: Strategies and Analysis

This report provides a comprehensive analysis of Cadbury's digital marketing strategies, with a focus on social media marketing. It begins by explaining key concepts such as the marketing mix, communication mix, and digital marketing, highlighting their importance in contemporary business. The report then delves into specific examples of successful social media content used by Cadbury, particularly on platforms like Facebook and Instagram, justifying their effectiveness in engaging customers and boosting brand awareness. Furthermore, the report examines notable campaigns like "The Famous Gorilla," referencing established digital marketing models to demonstrate their impact. The conclusion emphasizes the role of digital marketing in creating brand awareness and the effectiveness of social media content in engaging customers and establishing a competitive brand image, making it a valuable resource for understanding Cadbury's marketing approach. Desklib provides access to this and many other solved assignments.