Cadbury's Marketing Plan: SWOT, PESTLE, and Strategic Direction

This report presents an in-depth analysis of Cadbury's marketing plan. It begins with an introduction and outlines the methodology, which includes PESTLE and SWOT analyses to evaluate the external and internal environments. The report then delves into the application of the McKinsey 7-S framework to assess organizational effectiveness. The core of the report focuses on the identification of key strategic directions and explores a diversification strategy as a potential growth avenue. The report concludes by summarizing the findings and emphasizing the importance of marketing planning. The reference section provides the sources used in this report.

MARKETING
PLANNING

TABLE OF CONTENTS
INTRODUCTION
MAIN BODY
CONCLUSION
REFERENCES

INTRODUCTION
 Marketing planning termed out as systematic approach
for developing marketing goals, implementation tactics
and strategy.

CONTINUED…
Technological factor
Environmental factors
Legal factors

INTERNAL ANALYSIS (MCKINSEYS
7S)-
The main objective of this model defined as-
 To improvise the organisation performance.
 To work as to evaluate and analyse the effects of futuristic changes
within entity.

CONTINUED…
Style
Share values
Skills
Staff

SWOT Analysis-
Strength
Weakness

CONTINUED…
Opportunities
It is firm that acquire competition and this also leads to boost the market dominance of
the chosen entity.
Threats
The enhancement in health consciousness customers may have reduction in terms to
intake of chocolates.

CONTINUED…
New strategic direction and marketing resource to implement-
 The diversification strategy defined as tool that focuses on to take
entry in new market a product development.

CONCLUSION
 Hereby, it can be concluded that marketing planning defined as
systematic approach to undertake developing marketing goals,
execution and strategy. The present report is based on enterprise as
Cadbury.
 Henceforth, report has covered the activities as PESTLE, SWOT to
determine the external and internal influence over the working
performance of enterprise.
 Lastly, new strategy as diversification has been taken to gain
competitive advantage within market.

REFERENCES
 Burns, P. and Dewhurst, J. eds., 2016. Small business
and entrepreneurship. Macmillan International Higher
Education.
 Kirzner, I.M., 2015. Competition and entrepreneurship.
University of Chicago press.
 Kuratko, D.F., 2016. Entrepreneurship: Theory,
process, and practice. Cengage Learning.
 Venkataraman, S., 2019. The distinctive domain of
entrepreneurship research. In Seminal Ideas for the Next
Twenty-Five Years of Advances (pp. 5-20). Emerald
Publishing Limited.
 State of small business. 2019. [Online]. Accessed

THANK YOU