Analysis of Macro Environment and Stakeholders for Cadbury's Business

This report analyzes the impact of the macro environment on Cadbury and its product, Boost Guarana. It defines key business strategies including corporate, business, and marketing strategies. The report details the difference between mission and vision statements, and explains the concept of the macro environment, including the SLEPT factors (Social, Legal, Environmental, Political, and Technological) affecting Cadbury. It examines specific data related to Cadbury's revenues and market position. Furthermore, the report covers stakeholder analysis, outlining the process of identifying, assessing, and engaging stakeholders, and provides a three-stage approach to stakeholder analysis in relation to Cadbury and Boost Guarana. The report concludes by emphasizing the importance of stakeholder engagement for the company's success.

Impact and influence of
macro environment on
Cadburys

Definition of strategy
Attain the goals of the organization
Integrating of the organizational activities
Allocating the resources into the business
environment to meet with current business
objectives (Wambua 2016).

Corporate, business and marketing
strategy
Corporate strategy:
Focused on profitability of the business
Creating organizational structure
Business strategy:
Related to the strength, weakness,
opportunities and threats of the
organizational products and services
(Brinkman, Navarro and Harper 2014).
Marketing strategy:
Plan involves with selling of product
Based on marketing mix strategies
such as product, place, promotion and
price (Armstrong et al. 2015).

Difference between mission and
vision statement
Mission statement is focused on present
which defines the customers, critical business
processes
Vision statement is focused on future which
defines the future of industry in which the
business is hoped to effect changes

Definition of Marco environment
Condition which exists into the economy of the
business organization
Influence the decision making of organization
in addition to affect the performance
Influence the competitors, changes into
cultural tastes, regulations of government and
change into interest rate (Thimann 2016).

SLEPT factors and related to
Cadburys and Boost
Guarana
Social factors: The Company is against
using of alcohol in their products such as
liquid chocolate, tea, Boost Guarana and
others (Zalengera et al. 2014). It is a
favourable factor.
Legal factors: Cadbury is a recognized
brand within the world and it is not required
to protect their new product brand (Andriof
et al. 2017). It is un-favourable factor.
Environmental factors: The factor which
affects the macro environment of Cadbury is
environment as the organization is using of
fossil fuels at high amounts. It is favourable
factor.

SLEPT factors and related to Cadburys
and Boost Guarana (Contd.)
Political factors: Due to change from labour party
to liberal democrat, it affects the business
operations of Cadbury. It is un-favourable factor.
Technological factors: Technology altered the
packing as well as production of the company in the
past (Armstrong et al. 2015). It is favourable factor.

Data on Cadbury
Approximately $ 50 billion in their revenues
25 percent of the global revenue from the
emerging market
The company is number 1 in global
confectionery
More than 50 percent of revenue comes from
confectionery

Conclusion
The customers of Cadbury require fulfilling
their basic aim, therefore the company
requires of good marketing strategy.
After analyzing the SLEPT factors, the
company can plan for present in addition to
future by learning about the past.

Definition of stakeholder analysis
Process to gather as well as analyze the
information for determining the interests
which are taken into account for
development and implementation of
policy
Analyze the business stakeholders by
power as well as interest (Cuppen 2016).
Evaluate as well as examine the
stakeholders for managing and engaging
them properly into the business
activities

Advantages of
stakeholder analysis
Innovative insight into the business issues. They
secure the resources to make decisions into the
business organization
Involves the stakeholders to build trust, which
lead to increase compromise for the company
(Wambua et al. 2017).

3 stages in stakeholder analysis and
relate to Cadburys and Boost Guarana
Stage 1: Identification of key stakeholders
and interests:
Government, employees, customers and local
community
Stage 2: Assess influence and importance
of stakeholder:
Cadbury establishes a good relationship with
the stakeholders by communicating with the
employees by responding to their
requirements.