Cadbury's Business: Understanding the External Environment Factors

This report provides an analysis of Cadbury's external environment, emphasizing the significance of understanding external factors for strategic business objectives and managing market competition. External factors, which are beyond the organization's control but have a direct impact on business functions, are categorized and discussed in terms of their influence on Cadbury's operations. The report also touches upon the importance of recognizing both internal and external factors to gain a competitive edge and ensure sustainability in the global market. Internal factors, including human resources, financial aspects, and management, are highlighted as tangible and intangible elements that can positively or negatively affect the business. The document references academic sources to support its analysis of organizational and marketing strategies within the context of Cadbury's business environment.

Introduction
Internal and external environment within an
organisation are related with gaining significant impact
over business functions and activities. With the help of
analysing these aspects succession opportunities can be
enhanced.
Cadbury And Its Environment
External Environment
External factors are categorised as such outer perspective which are
not able to be controlled by the business but they have direct impact
over business functions and its execution. External factors are linked
with strategic business objectives and can be helpful for organisation
to manage market competition in most effective manner.
How the company
impact its context
External Environment
For accomplishing appropriate edge within
competitive market various internal and external
factors are to be recognised so that to gain higher
succession opportunities and to gain sustainability
as well. Cadbury is associated with managing their
business in global manner so that this is significant
for the organisation to manage their external
environment in such a way that adverse impact can
be eliminated and at the same time multilevel
benefits can be attained.
Internal Factors
Internal factors are regarded as such factors that are
linked with the organisation and are of two types i.e.
tangible and intangible. These factors are providing
positive or negative aspects within business.
• Human resource
• Financial factors
• Management
References
Aseri, A.M., 2018. Organizational Factors Affecting
the Implementation of Green Supply Chain
Management.Academy of Strategic Management
Journal. 17(5). pp.1-9.
Van Hong, P. and Nguyen, T.T., 2020. Factors
affecting marketing strategy of logistics business–
Case of Vietnam. The Asian Journal of Shipping
and Logistics. 36(4). pp.224-234.