Innovation and Enterprise: Cadbury Fruti Bar Product Analysis Report

This report examines the introduction of Cadbury's Fruti Bar as a new product, focusing on the theories of innovation and enterprise. It explores various innovation theories, including incremental, disruptive, architectural, and radical innovation, and analyzes their relevance to the product. The report then delves into the strengths and weaknesses of product positioning, such as cost savings, premium offerings, and research capabilities, while also discussing challenges like forecasting difficulties, adjustment issues, and intense competition. A critical analysis of the product is provided, evaluating its features, costs, and market potential. The report concludes with recommendations and a conclusion summarizing the key findings, offering insights into the successful commercialization of the Fruti Cadbury bar.

Innovation and
Enterprise

Table of Contents
INTRODUCTION ..........................................................................................................................4
TASK...............................................................................................................................................4
Theories of innovation................................................................................................................4
Strengths and the shortcoming....................................................................................................6
Critical analysis of the product, service or process.....................................................................8
RECOMMENDATIONS.................................................................................................................9
CONCLUSION ...............................................................................................................................9
REFERENCES..............................................................................................................................11

INTRODUCTION
Innovation and enterprise are important sections to create a successful business in the
manner of commercialising the firm. As the innovators and entrepreneurship are intimately
related with each other. As the purpose of innovation is to continuously growth and development
in a firm with more better product and services at effectively. It allows the organisation to sustain
the form of products that depends upon the ability and their skills to execute creativity and
process of business(Abas, Arshad, Subramaniam, 2019) . The company chosen in this report is
Cadbury and the new product that are introducing is Fruti Cadbury bar. Manufacturers in this
section go along to introduce the flavours and quality, this is one of the reasons why innovative
chocolate confectioneries are always on top of food tendency charts list. This report considered
the theories of innovation that are based on the respective fields of introducing new product. It
also ensures the advantages and shortcoming to critically analysis the product, service its
process.
TASK
Theories of innovation
Innovation involve respective field of area with many sections and concept in manner of
our new product Fruti Cadbury bar. As the main theory of organisation is examines the technical
factor and its impact on economic growth. The information and communication technology faces
the manner of efficient value of term. It can be more sort of innovation that clears the view and
orientation in respect of innovation. As it also involves the understanding and concentrating for
the most potentiality to improve individual ability and sense of knowledge. Incremental innovation : It is the most common sort of innovation that keep their focus
on utilising the current techniques and methods to increase the terms of values of the
customer and consumers in the manner of present market place. It involves all
management to get engaged in increasing the incremental innovation in the various
section of field. It includes the present framework of services and product in the
increasing manner that enlisted the subjective content(Akbar, 2021) . It might seems like
management process are constantly developing and launching as more and more similar
product as the company has spend not much expense on their research and improvement
that is based on their marginal improvement. As the incremental innovation embraces the

principle of management companies which can also use it to hold consumers to remain
applicable and proportion to their innovation section. Disruptive innovation : As it is also termed as concealment of innovation that evolves the
new techniques and methods in the manner of present market situation. As the new
market of innovation plays an important segment to deal with the current techniques. As
it is expensive with subjective content and hard to apply in market place to deal in the
given course of line(Bing, 2020). As frequently the manner to arrange the orientation to
deal with the manner as it will provide the user access to large the situation and condition
in the link of another competitor in the structure of management. The best and present
example of modern disruptive innovation is the internet through which the management
of business and source of development have dynamic changes to be in a structural way. Architectural innovation : It refers to destroying the manner and utilise it in a structural
way to knowledge the components of the product that defines the design, concept and
function to analyse the manner of innovation. It also involves various product and
services that relates to the various architecture. It also creates the betterment and
improvement in various manner through which the sight of vision that inherit the
difference between in the reliable manner as which the innovation and field of study that
involves the features to change in the pattern that facilitate the output and input in
improving manner and system to facilitate the company to deal in acquired surrounding
that creates distributing content like in manner of social networking.
 Radical innovation : Radical innovation is adapted the manner of transformative
framework of business to replace the present management of business and builds a new
phase of market development that concentrates on the visual manner. It depends on the
coordination and creativity to manage the infrastructure to create more new products and
services in respect with the market (Kozioł, 2017) . As by building the human capital and
operational capital to ensures the manner in the course of line. The radical innovation
does indeed to come apart and join the quora of high risk of failure in which the
organisations and individual to sectorial the manner as per techniques and methods that
plays an important function to control the activities of market place. It changes the
factors that facilitates the manner to interact the subjective content.

Strengths and the shortcoming
The greatest strength of effective product orientation to create a competitive advantage to
initialise the manner of field. As another portion that allows the subjective content for better
product with the variety of segmentation that allows the techniques and methods to fail the
orientation in the market place. A popular approaching that used in the manner that helps the
nature of product to specialise their market position that refers to it(Liao, 2017). Market or
product positioning severely concentrates on a specific unit and highlights and change the
creation to the related elements that verbalise it in the market manner to that market segment that
allows the subjective content to incised it as through the communication disorder. As per the
manner of fact, some of the advantages that facilitate the management for the product and
services to manage it in a market conceptual situation that are as follows : Cost savings : The market segment that drives the important factors through which it may
help the nature of cost saving to manage and deal with it. It might reduce the advertising
cost or expenditure by limiting the communication channels that are a basic issue for
having the important segment. As per the cost saving it usually determine the functions
and operations through which the management of business will face the adequate manner
in the fact of online advertising that emphasis the aim of minimise the amount online
promotions by which cost can be get reduce in the proper manner. Premium : It represents the sections of field that enhance the product and services to hold
out at one position for long period as even after the contender get move in to the field of
market. It might categorised the variety of product and services as in the term of values to
become the product more liable and set it as according to the business and offers the
business premium by adequate the way of level (Ningrum, 2021) . If a management of
business allows the levels and sections as per the scale that will reduce in the quora of
learning section to get acquired the product positioning.
 Research : It represents the sections of field that enhance the product and service to get
associated with the research that normally concede the product positioning to termed as
the main weaknesses to approach it in the manner of field. As more and more larger
companies frequently hires the marketing staff and promotional staff to carry forward
their task and policies in an adequate manner that includes the survey and analysis in the

manner of market segment to become applicable as in packaging, colour orientation and
even the most appealing of work combination to be concentrates on the field of area.
As to the nature of the manner such limitations as including the factor such as funding,
reach, time and a lack of dedicated staff faculty. As per the manner of fact, some of the
disadvantages that facilitate the difficulty for the product and services to manage it in a market
conceptual situation that are as follows : Forecasting challenges : It termed the values in much forecasting manner to initialise the
segmentation as in a difficult way to deal with it in a course of line that allotted to
inventory accommodation that is highly concentrates in to it. The process of demand for a
product and its creation to get affect for short frame of time. It holds the typical manner
to ensures the procedure of inventory to accomplish the buyers and sellers demand in a
adequate ratio(Reficco, 2018) . The applicable manner through which the business mark
to hold the setup in the field manner that is also a nature of source that encompasses the
stock and expenditure in a adequate manner as per to the market interest. Adjustment difficulty : It represents the product development in the rational values in the
manner of development as per the commercialising or arranging or evaluating the section
of area. It is a key section of business to deal with the input and output set of process that
enables the product and product cycle to ensure the orientation. It consider the fact that
the product is as suitably manage to get concern in the production and its procedure. It is
important to deal with the time that can be get manage for the management and their
issues and problems. It is also an emerging task to adjust the problems and issues by
fixing the orientation.
 Intense competition : It termed the market management that combined the method and
techniques as the level of promotion that states the various sections to be get promote in
the case of management of company that initialise the task and their performance to get
stable in to it(Saputra, Hendarsyah, Witjaksono, 2020)
. As on the other side, companies and management that have the issues and problems to
utilise it in a well aggregate portion that declines the subjective content by applying the
attention as in the excess manner of inventory. The various process that encompasses the
frame work of profit earning on sales and get profit on regular prices.

There is always a high competition in the field of market as because variety of
products and services are usually mentioned to focus on a narrow field of area. The main
perception of their brand identification to analyse the market orientation in respect of larger
competitive fields.
Critical analysis of the product, service or process
The manner of business surrounding is the important medium to hold the consumers and
visitors for longer period of time. As the intense competition in many sort of companies forces to
develop more and more products in less time that relates the quora of consumers(Shaoguo,
Enyang, 2018) . The competition in the market phase has increasing on global basis that
determine the visitors or consumers demand for greater variety of products.
 Analysis of the product : Product analysis involves the manner to examines the features
of products as per to their costs, availability, quality, visual aspect and many more. It is
channelise by the potential buyers, potential managers that allows market terms to be
utilise as part of the product design to change over a segments of production in the
description of product deliverables and requirements. As it involves the manner to
consider on the product and its purpose and other functions that relates to their
management operations. It might necessary for the market to conduct the scenario for
their consumers before releasing into the market. According to the view of Louise Balle
(2021), if the product does not sell as planned it is a wasted investment in advertising,
inventory costs and manufacturing. As to avoid this scenario, it is important to follow a
step by step procedure of developing and then releasing the product and its services to the
public. It depends on the sections that is beneficial for the management to design and
maintain the manner of the product as in between the quality of product and services to
reduce the value of the cost.
 Techniques and process : It represents the terms and methods that will lead to the steps
of product design that guarantee to the basis of manner that initialise the frame work.
The basic and clear reason by which the design of product that creates the effective use of
handles the coursework to resolve the issues and techniques at broad range to growth and
development of a product. Product design procedure can be termed as a sequence of
creative issues and problems that are organised in the formation of planning in the source
of the steps and plans that are integrating the process in the rationalise manner to achieve

the scientific laws to achieve the final term of value. It also refers to the concept that
evolves the orientation of product with the definite purpose of the target oriented
audience. At present the modern design is a planned that enhanced the step by step
procedure to deal with the growth and development to initialise the program and its
structure at complex manner.
 Consumer services : It refers to the formulation of plan to look up the analyses that
involves the services in a wide variety of fields. It is the direct way to act between
representative that is selling it to the consumer and consumer who are willing to buy that
product in a adequate way. As most of the consumers is managed by the machine
controlled that the self services are leading to the actions as seeks it to guide the people
and meet their satisfaction(Weiguang, Lei, Hongmin, 2017). Good consumer services is
a critical manner for business success to enhance the value of term and brand faithfulness
at one respective at a time. In consumer services that lead to many companies to apply it
as the systematic manner to resolve the issues and problems of consumers. Polite and
empathetic action to trained consumer as that represents the main segmentation to
analysis the services between suffer or holding a consumer. If a client will move to
another division of department, the main representative should manage the relation with
them and follow up to the client for ensuring the problem was sort.
RECOMMENDATIONS
The successful exercise of new ideas is important in business to improve its procedures
that bring new thought of ideas. It helps to increase the efficiency to improve their profitability
and productivity ratio. Competition has increasing at broad level to access new techniques and
methods for increasing the opportunities that are offered by the internet. The product that are
concentrated in this report is Fruti Cadbury bar which cuts the boring schemes of brown colour
and splash some of the bright colour on new Cadbury bar. As it is conventional to make those
perpendicular parallel bars but who knows these assorted configuration could change the manner
for consumers and set it on the crown of a motion.
CONCLUSION
From the above report it has been concluded that, enterprise and innovation are relevant
for profit making companies. It can be viewed as recognizing the actual changes and offers

opportunities for taking the risk and responsibilities to create profit in term of consumers. The
main segmentation of the innovation and enterprise allows the companies to change the
production procedures and offers new procedure that might be practise at high sections to create
the brand name and company goodwill.

REFERENCES
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