This report investigates the role of globalization in driving business success, focusing on CADBURY as a case study. The research aims to understand how globalization enhances operational efficiency and helps organizations address inefficiencies at an international level. Findings from the research highlight the benefits of globalization, including enhanced productivity, a larger customer base, and improved service quality. The report recommends that CADBURY regularly provides training to its employees to adapt to new market cultures and upgrade its technology to remain competitive and meet changing customer demands. Ultimately, the study underscores the importance of globalization in achieving sustainability and growth in the global marketplace.
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