This report provides an overview of the marketing essentials applied by Cadbury, a British multinational confectionery company. It evaluates various marketing strategies implemented by the company, including the design of marketing plans to achieve business targets. The report includes a comparison of Cadbury's marketing mix with that of Hershey's, focusing on aspects such as product, price, promotion, process, people, place, and physical evidence. The analysis covers how each company uses its marketing mix to achieve its objectives, referencing the 7Ps of marketing and SWOT analysis. The report concludes by emphasizing the importance of the marketing department in identifying customer needs and providing products and services to meet those needs. References include academic sources on marketing and supply chain performance.
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