Report on Human Resources: Cadbury Staff Turnover and Strategies

This report provides an in-depth analysis of Human Resources within Cadbury, a multinational confectionery company. It begins with a background on the importance of HR and its application within Cadbury, followed by a research rationale that emphasizes the need to evaluate HR contributions and enhance HR activities to achieve organizational goals. The research poses questions about the role of HR, the impact of staff turnover, and strategies to mitigate its effects. The report outlines the aim to identify HR's role in reducing employee turnover at Cadbury, supported by specific objectives. It details a research methodology that employs quantitative methods, including questionnaires, and a timeline using a Gantt chart. Finally, the report highlights the resources required, including financial, human, operational, and intellectual resources to conduct the research effectively. The report also references several key sources related to HR management, staff turnover, and employee retention strategies, offering a comprehensive overview of the subject matter.

Human Resources

Table of Contents
Background to the Research Topic..............................................................................................1
Background to Cadbury...............................................................................................................1
Research Rationale.......................................................................................................................1
Research Questions......................................................................................................................1
Research Aim and Objectives......................................................................................................3
Research Methodology................................................................................................................3
Timescale.....................................................................................................................................4
Resources.....................................................................................................................................4
REFERENCES................................................................................................................................5

Background to the Research Topic
The research topic for this report is Human Resources. Human Resources are essential for
the success of any organization in the future and therefore it is quite essential that they are used
in the right manner within the organizations effectively and efficiently which will help in
maximizing the overall productivity of the organizations (Alfes, Antunes and Shantz, 2017).
Thus this research will be conducted on Cadbury to make sure that the company is able to attain
its HR goals and objectives in a proper manner. This will be quite helpful for it in ensuring that it
is able to develop the right strategies and methods for the management of its Human Resources.
Background to Cadbury
Cadbury is a British multinational company which deals in providing of different types of
confectionery products to the wide variety of customers in the market. It has a good reputation
among the customers in the market which it has made through providing quality products and
services to them.
Research Rationale
The research rationale for this project is that it will seek to evaluate the wide variety of
contributions which are made by the Human Resources in the organization. In this way it will
seek to identify the way HR activities can be enhanced in the right manner within the company
so that the HR goals and objectives can be attained (King, 2016).
The research is required to be carried out because of framing of a proposal in the
company for carrying out HR-related activities like offering bonuses to the employees, sending
them for advanced courses etc. This will help the workers to be able to ensure that they are able
to effectively and efficiently able to manage the work to contribute in the right manner towards
the success of the company in the right manner.
In Cadbury it is essential that the HR department is able to understand these particular
needs and requirements which will help it a lot in carrying out the necessary changes in its HR
policies. Therefore, this is the rationale for carrying out this research on the organization.
Research Questions
“Understanding the role played by the HR in the workplace of Cadbury”-
According to Ellen Summerhills, there is an important role which is played by the HR
department within an organization. It is important for the organizations because it helps in an
1

appropriate management of the different types of people working in an organization effectively
and efficiently. Cadbury is a company in which the HR department plays a crucial role in
ensuring that the development of the overall efficiency and effectiveness can be done in the right
manner. The role which is played by HR in the company is that it is a Strategic Partner. It
elaborates the compensation and benefits. It is responsible for the training of the different types
of employees. It is an Employee Advocate. It works with compliance. It ensures the overall
professional development in the right manner. It also helps a lot in resolving the different types
of conflicts in the organization.
“Impact of staff turnover on HRM within Cadbury”-
As per the views of Camille Brouard, there is a particular effect which is created by high
employee turnover on the businesses. There are various negative effects which it creates on the
HRM in the organizations. Therefore, if the staff turnover is quite high in Cadbury then it will
lead towards the creation of a negative impact on HRM in the company. It will increase the
overall level of costs for the company as higher costs can be incurred in hiring of the new
employees which will ultimately impact the income level of the company. Access to company
and brand knowledge of the new employees will be low as they take more time to learn about the
company. The quality and productivity of the staff members will be affected as a result of high
staff turnover. Also the level of morale of the employees will be impacted as a result. However
there are also some positive effects of having a high staff turnover rate. A low staff turnover rate
is not always beneficial for the businesses.
“Strategies for dealing with impacts of HRM in the reduction of staff turnover”-
According to Sam Molony, there are different types of strategies which can be used by
the organizations for the purpose of ensuring that the employee retention can be carried out in the
right manner. Cadbury needs to make the use of these strategies if it wants to ensure the
reduction in its staff turnover rate effectively and efficiently. Some of these strategies are
Providing of Positive Feedback, Encouraging Employee Creativity, Fostering respect in the
workplace, Giving employees an opportunity to grow, Earning the trust of the employees,
Encouraging the employees to give feedback, Including the employees, Challenging the
employees, Encouraging Work-Life Balance, Connecting with the team, Offering the right
salaries, Avoiding sudden changes in the workplace, Creating a Clean & Safe Environment for
2

the employees, Giving employees the tools to succeed and Providing of adequate rest periods to
the workers.
Research Aim and Objectives
Aim- To identify the role of human resource in reducing the turnover of employees at
Cadbury. A study on Cadbury.
Objectives-
 To understand the role of HR within the workplace of Cadbury.
 To analyse the impact of staff turnover on human resource management within Cadbury.
 To suggest strategies for dealing with the impacts of human resource management in
reduction of staff turnover within Cadbury.
Research Methodology
The use of various types of Research Methodologies can be made for the purpose of
ensuring that the research can be carried out in a highly effective manner. The different type of
research methodologies which can be helpful for the purpose of carrying out a research on the
selected research topic are-
 Qualitative methods- In this type of research, the analysis is done on the various types
of techniques and methods so that the research can be conducted in the right manner
effectively and efficiently (Klimovets, 2017). These type of techniques and methods do
not involve the use of numerical data and facts and therefore require that the assessment
of the qualitative facts and information can be done.
 Quantitative methods- In this type of research, the analysis is done by making the use of
a wide variety of techniques and methods which help a lot in carrying out of the research
in a smooth manner (Sukawati and et.al., 2020). These techniques can include, statistical
and mathematical analysis through the use of polls, questionnaires, surveys. Thus it is
quite important that the use of these particular methods can be made so that the research
can be carried out properly.
For this selected research topic to be conducted on Cadbury it is quite important that the use of
Quantitative methods will be made so that the statistical and mathematical analysis can be
conducted properly. The use of Questionnaire will be made for this particular purpose so that the
various types of Questions can be asked to the respondents and using their answers a detailed
analysis and interpretation can be carried out.
3

Timescale
For the analysis of timescale the use of a Gantt Chart can be made. It is a project
management tool which can be used in the right way. It can be used so that the activities can be
arranged according to their Start Date and End Date. This will thus help in ensuring that the
project is completed within the set time-frame.
Resources
The following resources will be required by Cadbury so that it is able to carry out its
research-
 Financial resources- There will be requirement for Cadbury to arrange the required
amount of funds so that it is able to carry out its research highly effectively and
efficiently (Tambe, Cappelli and Yakubovich, 2019). Thus it becomes quite important for
the management of the company to arrange these particular resources so that it is able to
conduct its research in a proper manner.
 Human resources- In Cadbury, they will be required so that the research can be
conducted. As the requirements of the research require making the use of a Questionnaire
then this will lead towards ensuring that the various types of questions can be asked to the
respondents and thus the analysis and interpretation of the data can be carried out.
 Operational resources- Cadbury will also be required to make sure that the use of
operational resources can be made so that the company is able to carry out its research on
the given topic which will help it a lot in improving the HR practices effectively and
efficiently.
 Intellectual resources- Cadbury will also require making the use of intellectual
resources so that the company is able to ensure that the research on the selected topic is
carried out. This will be helpful for the company in framing its research in the right way
thereby deriving the appropriate conclusions and recommendations in the right manner
which can be useful in the future for the HR department.
4

REFERENCES
Books and Journals:
Alfes, K., Antunes, B. and Shantz, A. D., 2017. The management of volunteers–what can human
resources do? A review and research agenda. The International Journal of Human
Resource Management. 28(1). pp.62-97.
King, K. G., 2016. Data analytics in human resources: A case study and critical review. Human
Resource Development Review. 15(4). pp.487-495.
Klimovets, O., 2017, July. Human resources make all the difference. In International conference
on Humans as an Object of Study by Modern Science (pp. 315-320). Springer, Cham.
Sukawati, N. N. and et.al., 2020, November. Human Resources Management in Basic Education
Schools. In 2nd Early Childhood and Primary Childhood Education (ECPE 2020)(pp.
292-299). Atlantis Press.
Tambe, P., Cappelli, P. and Yakubovich, V., 2019. Artificial intelligence in human resources
management: Challenges and a path forward. California Management Review. 61(4).
pp.15-42.
Online
7 Major Roles of Human Resources Department in Any Organization. 2017. [Online]. Available
through: <https://recruitingblogs.com/profiles/blogs/7-major-roles-of-human-resources-
department-in-any-organization>
15 Actionable Employee Retention Strategies You Can Use in 2021. 2021. [Online]. Available
through: <https://www.zoomshift.com/blog/employee-retention-strategies/>
The effects of high employee turnover on businesses. 2019. [Online]. Available through:
<https://www.myhrtoolkit.com/blog/effects-of-high-employee-turnover>
5