Cadbury: Organizational Structure, HRM Techniques, and Development

This report provides a comprehensive analysis of Cadbury's organizational structure and Human Resource Management (HRM) practices. It begins by outlining different types of organizational structures, including functional, divisional, matrix, team, and network structures, and then focuses on Cadbury's functional structure. The report then explores various HRM techniques, such as HR planning, recruitment and selection, training and development, compensation management, performance management, and employee relations, detailing their practical applications within Cadbury. Furthermore, it investigates contemporary knowledge and research supporting HR development, including performance management systems, digitized recognition and reward systems, and the integration of artificial intelligence in HR. The report concludes by summarizing the impact of HR developments on the future role of HR functions, emphasizing their significance in achieving organizational success.

UNIT 36: Value and Contribution to
Organisational Success

Table of Contents
INTRODUCTION...........................................................................................................................2
LO1.................................................................................................................................................2
Types of Organizational structures..............................................................................................2
Importance of Organizational Structure.......................................................................................4
LO2..................................................................................................................................................4
Different Techniques and Approaches of Human Resource Management..................................4
Practical uses of HRM Practices..................................................................................................5
LO3..................................................................................................................................................6
Research and use of contemporary knowledge to support evidence towards Human Resource
development.................................................................................................................................6
HR developments impact on role of HR functions in the future.................................................7
LO 4.................................................................................................................................................8
CONCLUSION................................................................................................................................8
Please follow this for your Poster..................................................................................................12
REFERENCES..............................................................................................................................15

INTRODUCTION
Meaning of organizational success all about the success of a company. Performance of
company will be considered as success when performance of company is according to need with
sustainable output (Butler and Wilson, 2015). To gain status of successful organization company
uses different kind of methods and practices. Cadbury is a multinational company that is working
on global level. Cadbury was established by John Cadbury in year 1824 in Birmingham,
England. Cadbury is a retail Chocolate producing that is operating in multiple countries. This
report is analysing different organizational theories to explain the structure of Cadbury to know
its business and working strategy. Different types of organizational structures are explained in
report various approaches and techniques of human resource department are explained for work
force development in organization.
LO1
Types of Organizational structures
Organizational structure is the outline of organization and it is an effective way to know
the working of organization. This activity of company is including of roles, responsibilities and
rules of company. This structure of company also provide the information of the information
flow within the organization. This help to know the communication between different levels of
organization. There are different types of organizational structures are used by different
companies to full fill their respective needs of company. There are five main types of
organizational structures that are preferred by companies (Eisenhardt and Bhatia, 2017).
Functional structure, divisional structure, matrix structure, network structure and team structure.
Functional Structure
In functional structure different groups that are working in organization and their work
method and processes are same work as a unit to provide satisfactory result to company. The
classification of groups is based on their skills and their individual goals. The functions of these
individual groups are separate, but their contribution is important in performance of company.
Normally these departments are classified in production, marketing, finance, human resources
and different others as per need of company. This type of approach of company is considered as
simplest kind of approach or strategy that help the organization to full fill the needs related to
company goal.
Divisional Structure
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In the large size organization, it is difficult for manager to keep track on the performance
and operation of organization. For better monitoring and better handling these groups of
organization are divided into different divisions as per their work and output in organization. For
example, the work of marketing department is performed on the global level and this operation
of organizations can be separated from other department of company cause its operation are
mostly connected to market and consumer relationship (Grochla and Szyperski, 2018). This
division of company could be based on different criterion. This could be based on production,
customer service or geographical category. This is how the work and management of
organization is managed by a single person by dividing work of company in different divisions.
Matrix Structure
This structure of company based on the cross functioning method of operation. This is
more complex kind of company structure. This is applied in company to get better output in
return of effort of employees and management. In this type of organization structure employees
of each department report to two or more managers or leaders to provide maximum output to
company. This thing improve the operation and function of organization. There are different
advantages of application of matrix structure in organization. Better cooperation and problem
solving can be achieved in this type of company structure (Levinthal and Workiewicz, 2017).
This provide high flexibility to company. Standards of company are too high so customer service
will be more satisfactory for consumers. The only risk in this method is conflicts between
employee and managers.
Team Structure
This type of company structure is mainly designed as the objective of organization. The
structure of company is based on the procedures and methods of organization. Different teams
are formed to achieve the target of company within the time period. This different teams in the
organization work together as a unit to compete the goal of company. These structures is free
from the interdepartmental communication barriers. Decision making process in company is
clear than other type of company structure (Kaufmann, Borry and DeHart‐Davis, 2019).
Motivation level of employee in this company structure is high. But still there are some issues
with this company structure that are related to time management and work management.
Network Structure
In this type of organizational structure, the operation of company are based in the
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contractual basis. For each task company high other people or teams to perform specific task and
after the completion of task that team is dissolved by organization. This can be considered as
good company structure for organization cause pressure of task completion is not on company
and this provide higher efficiency to company. Problems with this company structure occurred
due to less operation and different communication barriers (Chu, Feng and Lai, 2018). The
reliability on other cause less monitoring on the performance of employees.
Importance of Organizational Structure
The organization culture preferred by Cadbury is of functional structure. This structure
also can be considered as the hierarchy structure where the flow of information is from top to
bottom. This type of information flow and control help the company to gain competitive
advantage in marketplace by providing better services at consumer end. All the function of
organization are controlled by top level leaders and managers. This provide better control on
operation of employees (Ahmady, Mehrpour and Nikooravesh, 2016). This is how the
production, management and operation of Cadbury are controlled by leaders of organization
using different organizational structure. The company structure of Cadbury company is
important for the effective communication and information transfer. This also provide greater
control to the management to perform better handling of staff in the company for required
output. The over all requirements of company can be full filled with proper company structure.
The particular structure of the organization also help to manage employee relation to develop
good work place environment.
LO2
Different Techniques and Approaches of Human Resource Management
There are different methods and practices are used by human resource management to manage
the work force of organization. Work force planning is most important for organization to get
maximum output from the operation of organization. These various practices of HRM in the
organization for work force management are HR planning and acquisition, organization design
and structure, recruitment and selection, training and development, compensation management,
performance management and employee relation.
HR Planning is focused on the planning of the people who are in the organization and related to
organization. These people who are considered for planning could be stakeholders of company
(Sartor and Beamish, 2019). The purpose of this activity in Cadbury is related to make overall
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plan for organization to get maximum productivity from employee to improve revenue of
organization.
The purpose of Organizational Designing and Structure is to provide a better structure
and layout to the company to improve the different procedure of company. In Cadbury this is
most important to provide efficient plan for particular task to provide better handling of task.
Recruitment and selection is one of the most important practice of human resource
department to manage the work force of company. In this approach different types of interviews
and method of selection are performed to get high skilled staff for organization. There are two
types of recruitment and selection processes are used by Human resource department and these
methods are internal recruitment and external recruitment (Worley and Doolen, 2015). Internal
recruitment and selection is of different type. This could be promotion, transfer or referral. The
external sources of recruitment and selection are campus recruitment drive and newspaper
promotion.
Training and Development is also one of important function of HRM. In this practice
different types of training and development processes are conducted inside or outside the
organization to improve the performance of employees by helping them to learn more skills and
information of particular operation in Cadbury. The decision of training and development is
taken by HRM by performing monitoring on the operation and performance of employee in
Cadbury.
Compensation Management and Reward Management is one of the most important
operation of human resource department to motivate and encourage employees to perform with
high efficiency in Cadbury Company. In this approach the employees are provided with different
type of compensation and reward on their extra ordinary performance in operation of company.
Performance Management is all about improving the performance of organization by using
different strategies and methods. Other thing that is managed by HRM for success of Cadbury
Company is employee relation management. It important to have good environment within the
workplace to maintain the performance and productivity of company. Employee relation is
improved by following different activities on the work location to improve communication
between employees to develop productive workplace.
Practical uses of HRM Practices
The HRM of Cadbury follow different activities, approaches and practices managing the
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work of company. The only performance of human resource management is to generate
maximum revenue of organization by getting maximum efficient work from employees. This
practical basis implementation help Cadbury to get success in business profit and improve the
level of marginal profit in organization. For example the organization is facing the shortage of
employees in the operational and marketing department. This is important for the company to
full fill the need of work force to meet the target of company. For this HRM will conduct the
placement and recruitment drive to search suitable employee for specific operation of Cadbury.
After the recruitment they will provide training to employees to make them aware of company
procedures. This is how HRM help the organization to improve productivity of company.
LO3
Research and use of contemporary knowledge to support evidence towards Human Resource
development.
Human Resource develop is referred as integrated use of organising, training as well as
career development efforts which are made by human resource department in order to improve
organisational, group and even individual performance. Human resource development is very
important part of HR. Management process and it plays critical role for the success of Cadbury.
It is considered as key for increase in productivity for Cadbury’s business which has helped the
organisation to achieve huge profits in the market. Here are some of the HR. Developments
which are made by the HR. Department of Cadbury:
1. Speeding up of company’s performance management system: Cadbury has speeded the
performance management system of the organisation by developing its systems of measuring the
performance of the employees in the organisation (Thiry, 2016). Cadbury’s HR. Department has
not only promoted the employee performance in terms of sales but has also promoted the health
performance of the employees. This has led to high level of job satisfaction which can be
predicted by its high employee retention rate in the organisation that gives the proof of speeding
up performance management.
2. Digitised recognition and reward system: One of the best motivator factors for any
employee is rewards and recognition. Cadbury has digitised its reward system it is the recent
trend which has been implemented by the organisation where employees reward points are
calculated by the software. Employees do not feel that is there is bias nature within company,
and they tend to improve their performance accordingly by checking their reward points.
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Cadbury also uses social platform like Facebook, Instagram, LinkedIn, etc to recognise their
employees on Cadbury’s social accounts.
3. Artificial driven HR: It is one of the most interesting developments which is made recently
i.e. HR. Bots which are artificial driven human resource (Stead and Stead, 2017). Although it
has not eliminated Cadbury’s usual HR but it has transformed and helped usual HR to analyse
and record data. In order to reduce bias in organisation Cadbury can make use of Artificial
Intelligence in order to recruit workforce for the company. Cadbury can make access to different
candidates on the basis of requirements without any favouritism. It can improve the recruitment
and selection process of the company.
4. Learning management system: Each and every employee of the organisation need to
improve their skills and knowledge at every stage of career (Al-Haddad, and Kotnour, 2015). So
learning management systems can ease the process of learning and development of employees in
Cadbury. Continuous learning is considered as most popular development made in HR as
Cadbury’s employees will be able to improve their skills and knowledge on continuous basis
which will surely improve the performance of employees in the organisation.
5. Reviewing culture and continuous feedback: It is the one of the major developments which
Cadbury can make in the organisation which is to review continuous feedback.
HR developments impact on role of HR functions in the future
Emerging HR developments can have a huge impact on the role of HR functions in the
future as, it is can effects both internal and external environment of Cadbury. When Cadbury will
be able to speed up their performance management and digitised reward system may increase the
performance of the employees in their workplace which will increase their productivity. This
will increase the high level of job satisfaction for the employees. Externally Cadbury will be able
to meet the expectations of the customers due to increased quality of their products. By
implementing the artificial intelligence driven HR, Cadbury will be able to recruit qualified
employees for the organisation which will increase the productivity of the company (Basile and
Faraci, 2015). Also, it will increase the reputation of organisation as biasness will be eliminated
from the organisation and more candidates will apply for jobs in Cadbury. It is the function of
HR department to improve the different departments by providing continuous feedback and
reviewing customer feedback. It will help the organisation to minimise the errors from the
employees and can meet the expectations of customers in an effective manner.
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LO 4
Covered in poster
CONCLUSION
It can be concluded from the report that organisational design is very important for the
company in order to deliver sustainable performance. Also, it is important organisational design
should relate to the structure of the organisation which can lead to the success of the company.
Present report also concludes that their various emerging HR developments which take which
can help in successful implementation of change in an organisation. Also, HR department play
an important role in managing the change as well as developing an organisational design. It is
important for the company to respond to change effectively and adapt to change in a well-
planned manner.
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