Analysis of Cadbury's Business Environment: SWOT & PESTLE Factors
VerifiedAdded on 2022/12/29
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AI Summary
This report provides an analysis of Cadbury's business environment, examining both internal and external factors that influence the company's performance. The analysis utilizes SWOT (Strengths, Weaknesses, Opportunities, and Threats) and PESTLE (Political, Economic, Social, Technological, Legal, and Environmental) frameworks to evaluate the company's current standing and potential challenges. The internal strengths highlighted include Cadbury's global leadership in chocolates, robust manufacturing and distribution channels, and strong brand loyalty. Weaknesses such as limited distribution in rural areas and past hygiene concerns are also discussed. The report then delves into the external environment, focusing on political, economic, and social factors impacting Cadbury, such as changes in labor laws, trade wars, currency fluctuations, and consumer demands. The report concludes with a summary of how Cadbury can leverage its strengths, address its weaknesses, and navigate external challenges to improve its revenue and market position.
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