This report provides a comparative analysis of the marketing strategies employed by Cadbury and Lindt, focusing on the 4Ps of the marketing mix: product, price, place, and promotion. The report begins with an introduction to marketing principles and the chosen brands, Cadbury and Lindt, highlighting their market shares and global presence. It then delves into a detailed examination of the target markets for each brand, comparing factors such as age, gender, income, social class, and lifestyle. The core of the report analyzes the product strategies, utilizing Levitt's Model to explore the core benefit, generic product, expected product, augmented product, and potential product aspects of both Cadbury and Lindt. It further compares their pricing strategies, including skimming, economy, and premium pricing. The report also examines the distribution channels (place) used by each brand and their promotional activities, covering methods like cinema, TV, outdoor advertising, print media, and social media. The report concludes with a summary of findings and recommendations, emphasizing the effective application of the marketing mix by Cadbury and suggesting potential improvements for Lindt, and is supported by a comprehensive list of references.