This report provides a comparative analysis of Cadbury Dairy Milk and Lindt Excellence Milk Chocolate Bar, focusing on their marketing mix strategies, including product, price, place, and promotion. It examines their target markets using the STP (Segmentation, Targeting, and Positioning) model, highlighting differences in their product and pricing strategies. Cadbury employs price skimming and focuses on behavioral segmentation targeting a broad age range, while Lindt uses premium pricing and targets health-conscious consumers. The report also explores their promotional and distribution strategies, concluding that a well-defined marketing mix is crucial for market success and increased profitability. Desklib offers this report along with other solved assignments and resources for students.