Cadbury Organizational Structure and Management Perspectives Report

This report provides a critical evaluation of Cadbury's organizational structure, focusing on the UK market. It details the data collection methods, including qualitative research and secondary data sources such as government reports and financial statements. The analysis examines Cadbury's management from the perspective of autocratic and democratic management styles. The report also explores the significance of ethics and diversity within the organization, highlighting how these elements contribute to the company's success and customer satisfaction. Furthermore, the report provides recommendations for Cadbury and concludes with a summary of key findings regarding the company's management practices and their impact.

Running Head: MANAGEMENT PERSPECTIVES
Management Perspectives of Cadbury
Name of the Student:
Name of the University:
Author Note:

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Executive Summary
The report critically evaluates the specific management problem of the organizational structure
of the Cadbury brand particularly in the market structure of the United Kingdom. The report
highlighted the way in which data regarding the particular organization is collected, the source of
the data that is used and the interpretation of the same. The report also highlighted the critical
management theories that will be best suited for the brand of Cadbury.

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Table of Contents
Executive Summary.........................................................................................................................1
Introdction........................................................................................................................................4
Brief Outline of the Organization................................................................................................4
Significance of the Organization in the given case study report.................................................4
Methodology....................................................................................................................................5
Qualitative research method........................................................................................................5
Source of Data.............................................................................................................................6
Data Collection Techniques.........................................................................................................6
Analysis of the data.....................................................................................................................7
Interpretation technique...............................................................................................................8
Review of the management theory for Cadbury..............................................................................9
Critical examination.........................................................................................................................9
Role of Ethics in the chosen organization...................................................................................9
Role of diversity in the organization.........................................................................................10
Recommendation...........................................................................................................................10
Conclusion.....................................................................................................................................11
References......................................................................................................................................12

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Introduction
For the given report I have selected the organization of Cadbury and the specific management
issue that will be studied is the organizational structure of Cadbury in the chosen country
of United Kingdom.
Brief Outline of the Organization
The organization of Cadbury was established almost before 200 years. The headquarters
of Cadbury is in Uxbridge located in England. The organization is the brain child of John
Cadbury who first started the grocery business in the year of 1824 in the city of Birmingham. In
the present day Cadbury conducts its business all over the globe with its most unique technique
of innovation that is the ‘cocoa essence’ of Cadbury that has become the first unadulterated form
of the cocoa in the region of the U.K. In the context of the particular management style of the
organization of Cadbury it can be stated that Cadbury follows multiple management that can be
analyzed in the context of the efficacy and the required level of the training and the knowledge
that will focus on the loyalty of the workers in the organization of Cadbury (Ferdowsi &
Farahani, (2019).
Significance of the Organization in the given case study report
The reason why the organization of Cadbury has been selected to study and analyze the
specific management issue is related to the fact that the organizational structure of the
organization follows a downward organizational structural flow that will be based on the
particular chain of commands of the various directors from the higher authorities of the
organization (Scherer, 2017). The particular organizational structure can be referred to as the
democratic organizational style that takes place due to the result of the consultation processes

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that will involve the various business chain that will tend to result in a particular situation where
there will be the specific significance of the organization of Cadbury where the different staff
and the other team members are supposed to work in a team. The organization of Cadbury has
also been characterized by the diversification and the different forms of the divisionalization
measures that will be characterized by the level of the conscious form of the abandonment of the
new generations of the Cadbury organization (Nordberg, 2017).
Methodology
Qualitative research method
For studying the specific management issue I have selected the qualitative research
method as the study is based on the various textual descriptions and the related journals to study
the given the research issue that often includes the contradictory behaviors along with the beliefs
and the opinions along with the other level of the emotions that will include the various effective
identifying factors that will determine the different status related to associated socio economic
factors along with the factors like ethnicity , the other religious factors that play a significant role
in the type of research in order to understand the type of the reality in the given situational
context along with the better understanding of the different data elicitations that span across the
different geographical areas. The qualitative data structure for the brand of Cadbury comprise of
the observation by the various participants that will seem to be the most appropriate function for
the different recurring behaviors in the organizational context. The qualitative analysis also
includes the interviews in the in depth structure that will be used for the generation of the
different field notes and the different types of transcripts.

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Source of Data
The source of data in the qualitative data collection framework are based on the various
resources like the credibility of the various documents, the different reports published by the
government of that particular country along with the various forms of the personal documents
that can be the articles, the different books and the different sources of the medical records that
yields information regarding the organizational structure of Cadbury (Ajagbe, 2016). The data
source is based on the multiple type of the data sources that will depend on the investigators and
the different methods that will fit in the pattern and will redefine the theory that will work on the
hypothesis in the context of the existing evidence that will determine the strategies in order to
increase the probability perspective that will evaluate the research results. The data source is also
dependent on the basis of the detailed level of the description that is provided by the skeptic form
of the review that will ask the different questions about the research methods (Kono, 2016).
Data Collection Techniques
The case study approach has used by the secondary sources that will provide the various
information about the existing data sources regarding that will be directly applicable to the
evaluation of the various questions. The data sources of the organization of the will use the
information regarding the information that will be collected that will be by the researcher
regarding that particular entity. The secondary data sources will reveal the different questions
that will be addressed about the different data yet to be collected. The data of the Cadbury has
been collected on the basis of the organization’s health and the standards of the safety of the
Cadbury (Aina, 2019). The organization’s mission and the vision statements that will provide
the results of the different financial statements and the different analysis of the sales report of the
Cadbury organization. The external sources of the secondary data on the organization of the

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Cadbury depends on the reports highlighted by the Government, the different press releases and
the journals of the business strategies that will determine the performance of the Cadbury (Eva
et.al 2018).
Analysis of the data
Before the analysis of the secondary data of the Cadbury organization the research should
consider that the proper learning outcome of the collection of the data that will evaluate the
evaluation of the data that will determine the objective of the original study context. The research
should analyze the different categories that will be displayed during the surveys. The data
analysis reveal that from the years 2009 to 2012 the sales of the Cadbury Company was
approximately 5975 which recorded a rise to 6916.81. The cost policy of the Cadbury Company
rose from 3210 to 3715.98 that is associated with the profit shares of 534.45 to 589.23 during
these consecutive years. The market of the organization of Cadbury is the second highest in the
market of the total share of the confectionaries across the world. The financial projection of the
company from the year 2006 to 2009 that will project the revenue to 5975 million on an annual
basis. Till now the analysis of the data reveal that the company of Cadbury gas recorded with the
best performance in the year 2009 in comparison to the other years (HIDIROĞLU, 2019).

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Interpretation technique
Consumer Satisfaction share according report by the Ignited Minds Journals (2019).
This clearly states that in comparison with all the other brands, Cadbury has managed to
maintain the higher standards in terms of the customer satisfaction measure for the people all
over the world. The customer share percentage lies at 40 in comparison with the other similar
brands. In the context of particularly U.K the share of Cadbury in the market is 10% of the total
share of the other confectionary products in the global market with an old tradition of 200 years
brand name. Cadbury is also known for the outstanding form of the portfolio analysis with the
largest and the most broadly spread brand that will be associated with a clear business strategy
(Adeoti et.al 2017). As the global form of the business the brand of Cadbury has an outstanding
base in terms of the portfolio that will be experienced with the long term vision of the company
that is the world’s biggest company of the confectionary products. Apart from U.K the brand of

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Cadbury also stands out to be in the top 50 companies in the markets of the various
confectionary products (Bailey & Alexander, 2019).
Review of the management theory for Cadbury
The company of Cadbury follows the autocratic and democratic form of the management
style for its business strategy that analyze the ideas of the employees in the company. The
autocratic management theory for the organization of the Cadbury brand rests on the manager of
the brand where the manager does not require to consult his subordinates where the manager will
evaluate the new ideas and the suggestions of the managed business and its associated levels of
the outcome that will determine the profit share of the company. The centralization in the
management style becomes the most dominant aspect of this type of management of the
particular company (Anwar, 2019)
The democratic form of the management of the Cadbury company proves to be the most
beneficial for this company as this management style will help in the motivating the workers in
its management style. The employees under this type of management style will work in the
management pattern in comparison to the different autocratic structure that will be analyzed with
the data collected for this particular purpose (Ajagbe, 2016).
Critical examination
Role of Ethics in the chosen organization
Ethics play a very important role in the overall progress of the brand of Cadbury since it
continue to provide the maximum customer share standards in comparison with the other similar
brands. The ethics in the brand will help in the maximum satisfaction of the various human needs
along with the enhancement of the different standards of the credibility among the customers.

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Cadbury is believed to be driven with the moral values since its very inception that has remained
aligned with the basic human needs where the employees will desire for the required level of
work in the organization to be carried out in the most fair manner maintaining the ethical
standards that will enhance the credibility of the business of the Cadbury brand. The role of
ethics in the organization like Cadbury will result in the unification of the different customers
along with the unique form of the leadership standards that will ultimately prove to be very
profitable in the long run.
Role of diversity in the organization
Diversity in any organization like the Cadbury will promote the required levels of the
individuality of the different employees within the particular organization that will acknowledge
all the people associated with the brand that will boost up the employees with the different
diverse backgrounds to bring the different diversity of the talents in order to achieve higher goals
for the performance of the company. Diversity in an organization like Cadbury will also
encourage the personal growth standards of the various international backgrounds that will help
the employees in their learning and the adaptation to the different ideas along with the various
perspectives that will help the different employees to connect in the professional manner with the
various people who are associated with this particular brand (Price, Maclean & Campbell, 2018).
Recommendation
It is crucial for the brand of Cadbury to ponder the different external factors that will take
them into the various forms of the consideration measures that will turn the measures into the
various opportunities that will result in the most effective strategy to execute the successful
business strategy along with the innovation measures of the different products. Cadbury should
also focus on the production of the low calorie yet the healthy confectionary products that will

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address the high concerns of the customer’s desire for healthy life style. The company must
come up with the various innovative and the interesting strategies that will determine the type of
rivalry among the various competitors.
Conclusion
The resources and the various forms of the market capabilities of the market of Cadbury
play a major role in the construction of the consumers of the top quality value where there will
be a particular shift in the form of the industrial framework that will produce a particular type of
the resource based view of the confectionary products produced by the company Cadbury. The
major purpose of this shift is the inability of the different forms of the industrial structure that
will rationalize the similar industrial workers that will maintain the internal form of the
performance of the brand.

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References
Adeoti, J. O., Olawale, Y. A., Oludele, M. A., & Mulikat, A. (2017). Critical Success Factors for
Corporate Entrepreneurship Development in Selected Organizations in South-west
Nigeria.
Aina, N. A. (2019). The Effect of Exchange Rate to Altman-Z in Mondelez International
‘Cadbury’. Available at SSRN 3385205.
Ajagbe, M. A. (2016). Which Precedes the other? Organizational Strategy or Organizational
Structure. International Journal of Economics and Business Management, 2(6), 50-66.
Ajagbe, M. A. (2016). Which Precedes the other? Organizational Strategy or Organizational
Structure. International Journal of Economics and Business Management, 2(6), 50-66.
Anwar, S. T. (2019). Kraft's acquisition of Cadbury: Was it an amicable transatlantic merger or a
hostile takeover?. Thunderbird International Business Review, 61(2), 439-451.
Bailey, A. R., & Alexander, A. (2019). Cadbury and the rise of the supermarket: innovation in
marketing 1953–1975. Business History, 61(4), 659-680.
Eva, N., Sendjaya, S., Prajogo, D., Cavanagh, A., & Robin, M. (2018). Creating strategic fit:
Aligning servant leadership with organizational structure and strategy. Personnel Review,
47(1), 166-186.
Ferdowsi, M. H., & Farahani, A. (2019). Designing an Organizational Entrepreneurship Model
Based on the Relationship between Organizational Structure and Strategy in the Ministry
of Sport and Youth of the Islamic Republic of Iran.