Business Management Report: Cadbury HRM, Motivation, and Ethics

This report provides a comprehensive analysis of Cadbury's human resource management (HRM) practices, focusing on their impact on employee motivation, productivity, and ethical considerations. It begins with an introduction to business management and HRM, highlighting their importance in achieving organizational goals. The main body of the report delves into the role and impact of HRM within Cadbury, examining recruitment, employee retention, and performance management. It explores the role of management in motivating employees through flexible working hours, recognition, and fair treatment. Furthermore, the report discusses Cadbury's approach to social responsibility and ethics, both internally and externally. The report concludes by summarizing the key findings and emphasizing the significance of effective HRM in Cadbury's overall success. The report uses a range of academic sources to support its analysis.

Business
Management

Table of Contents
INTRODUCTION...........................................................................................................................1
MAIN BODY...................................................................................................................................1
1. Human resource management and role and impacts within an organisation..........................1
2. Role of management regarding to motivation of employees..................................................6
3. Role of management in reference to social responsibility and ethics within and outside of
the organisation...........................................................................................................................8
CONCLUSION..............................................................................................................................10
REFERENCES..............................................................................................................................11

INTRODUCTION
Business management is the act of managing people to acquire the desired goals and
objectives of a business. It requires the utilization of the entity's resources is the most efficient
manner possible (Business Management. 2017). Business management comprises organizing,
planning, leading, staffing or controlling and directing a business model a business effort for the
purpose of acquiring the entity's listed goals. It is mainly focus on the satisfaction of a range of
stakeholders, employees and general public. For better understand of the report selected
organisation Cadbury, it is a British multinational confectionery company wholly owned by
Mondelez international since 2010. The company secure their position at second number in
confectionery brand in the world after Mars. It was established in Birmingham, England in 1824
by John Cadbury. In this presented report focus on human resource management and their role &
impacts regarding to selected organisation. Additionally, discuss about the role management to
encourage of employees as well as social responsibility and ethics within and outside of the
organisation.
MAIN BODY
1. Human resource management and role and impacts within an organisation
Human resource management is the procedure of recruiting, selecting and inducting
employees, providing orientation and imparting training and development to measure the
performance of each employee. It is mainly connected to human resource and their activities
such as trade unions, assure about employees safety welfare and healthy measures in compliance
with labour laws of the land. It represent as general term which is heard amongst professional
and takes on a key part in the success of any system. HRM can help to Cadbury to maximizing
the performance of employees. They can strategies, develop policies, systems, standards and
procedure (Burns and Dewhurst, eds., 2016)..
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Illustration 1: Human Resource management, 2015
(Source: Human Resource management, 2015)
An organisation can not develop without human resource it can play important role in
Cadburay because it can take responsibility to create and implement in effective manner. There
are defined importance of HRM in reference to selected organisation - To increase productivity and profit – HRM can play important role and assure about the
right quality and quantity of personnel at the work place. As a result it will create
opportunities for Cadbury as well as employee to increase productivity and profit.
Workers motivate for their career goals and it will directly show impact on the
profitability (Doppelt, 2017). To retain employees and motivate them to acquire company's goal – It is considering
major function of human resource management which can help to organisation to
accomplish long term goals and objectives. According to this function, focus on
employees and time to time motivate them regarding to their work such as compensation,
rewards and benefits. It will provide benefit to Cadbury to retain long time in company.
 To identifying merit and contribution of employees – HRM performs timely assessment
of staff member's performance in respect to identify excellent and poor workers. After
recognise of performance provide reward to excellent worker for their contribution.
Role of human resource management – In the context to cadbury define different types of role
of HRM to maintain and arrange business activities in effective manner. These are -
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 The Recruiter: Recruitment is a process of interviewing, screening and selecting the
correct person for the correct post in order to achieve the organizational goals. Main job
of an HRM is to follow the recruitment procedure correctly. Cadbury's management
team of human resources is liable to find our the employees for playing the different roles
in the company. It also responsible for the selection procedure and defining salary
structure and other benefits to be given to employees (Easterby-Smith, Thorpe and
Jackson, 2015).
 The Changing Agent: A change or moderation in organization is always a concern for
the employees. Human resource management understand the importance and needs of the
organization as well as concern of the employees. HRM plays a role of changing agent
that brings major changes in the organizational structure. Cadbury's HRM system
always keeps an eye on the objectives and needs of the company and makes the important
changes in human resources design or introduces new strategies in favour to achieve the
goals of the company.
 The Connecting Medium: An HRM is responsible for hiring, training and motivating
the employees. It knows the potential and talents of the employees and always keeps in
touch with the employees so he can communicate with them easily and clearly. It is a part
of the management also have the idea about all the strategies and aims of the
organization. The HRM team of the Cadbury plays a role of a bridge between
administration team and employees. It passes all the orders from the management to
employees as well as the feedbacks, complaints and suggestions from the employees to
the management.
 The problem solver: HRM has an idea about the human resources' capability and
availability as well as the marketing strategies and financial aspects of the firm. It has a
clear view of the agenda of the company for an upcoming or existing event. Cadbury's
HRM team is responsible for helping in process of making strategies for the projects and
suggesting effective solutions for the problems which may take place regarding human
resources (Eniola and Entebang, 2015).
 The Delegate/Counsellor: The HRM team plays role of representative of the company
for the employees. Whenever employees face any problem or need any counselling, HR
of the company acts as a responsible person or motivator on behalf of the organization.
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Cadbury's upper management has given this responsibility to the HRM team to resolve all
the queries, problems and complaints of the employees and motivate the employees on
time to time.
 The Quality Creator: Human resources Management is responsible for recognition of
abilities, talent and potential of the persons working in the the organization. It is HR
management team's duty to create an working and stress free environment at the
workplace for the employees. Allot a work or job to an employee according to his interest
and experience is the main role of an HR. the Human Resources management team of
Cadbury provides training sessions to the employees time to time so they can policy their
skills. To increasing the the performance of the employees, HRM team of the company
rewards the employees in monetary or non monetary terms (Erasmus, Strydom and
Rudansky-Kloppers, eds., 2016).
 The Legal Adviser: At the workplace, it is compulsory for the organization to ensure the
health and safety rules and employees welfare. For this purpose, government has made
many rules, regulations, legislations and law and company has to comply with all that
laws. HRM have all the knowledge and information about these laws and legislations and
apply them into the organization. The human resources management team of the Cadbury
company have its own legal advisers in this field who gives their expert advises to the
company so that it can comply with the laws. The team ensures that health and safety
procedures have been followed strictly.
Impact on selected organisation – Human Resource departments affect to Cadbury is
that they manage employees recruiting which evaluating which type employees hired. It is the
responsibility of recruiters to assure about the company and select workers with skills and
knowledge that an selected organization needs to be successful. When HR department take
decision that time affect to other division because other sections directly connected of specific
department. It can show positive impact on the performance of Cadbury because it is major
function which conduct specific activities and help to achieve growth in future (Hammer, 2015).
The assumptions of HRM significantly contributes to organisational results is that the HR
practices influence to employees in a positive manner. For instance, by increasing job
satisfaction and motivation which in turn and affects to the operational results like quality and
quantity of products.
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HRM can include management practices which is used by managers as well as workers in
order to manage every staff members. For example – Cadbury include different types of
management practices such as performance management, hiring, firing, training, payroll and
employee benefits administration. When organization can not coordinate with each other that
time HRM practices managing personnel in cumbersome, which can leave employees feeling
dissatisfied and wanting to work for a more organized firm. There are described impact of HRM
in reference to Cadbury - Promote Positive Behaviour – A successful organization can provide positive working
environment to employees and favourable benefits with the help of HRM practices. It
will help to keep employees happy and productive. In the general sense, HRM can impact
on the reinforce and reward desired employee behaviours. Cadbury can involve that ways
of managers which do not reinforce or reward employees' undesirable behaviours. So
these aspects suitable for company culture (Laudon and Laudon, 2015). Develop Employees – Through HRM practices satisfy to employees and motivate them
regarding to their work and contribute to a company intellectual assets. In the competitive
advantage employees can improve their skills and knowledge. Cadbury can provide
effective organization on this positive effect of HRM by helping employees improve.
These firms can provide different types of resources in order to employee education and
training and chances to use and share knowledge. Build a flexible workplace – HRM practice reflect on the workplace of an organisation
and provide flexibility to employees. Effects of HRM on these diverse workplace where
consist of work environment, work assignment, schedules, locations and communication
formats. Cadbury provide advantage to employees can customize aspects of their job to
suit their lifestyle.
 Motivate Workers – A manager of HR wants to maximize of employee performance so
that's why employers tend to hire or promote managers effectively. Cadbury apply HRM
practices in order to increase feeling of being competent in their position ans show
positive impact on the company (Wheelen and et.al., 2017).
2. Role of management regarding to motivation of employees
The management of Cadbury can aware for their staff members and provides all
favourable benefits to motivate them. There are various reasons which is defined that employee
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motivation important for every organisation. It is important to motivate the employees so that
they can deliver their best (Maylor, Blackmon and Huemann, 2016). Management can play an
important role in motivating the employees. Every Employees have some expectations and needs
from company. These needs may be in monetary terms or non monetary terms. Management can
increase the performance of the employees by identifying their needs and expectations from the
organization. Management of the organization can motivate the employees by recognising their
good work and giving them respect and appraisals. When results comes in accordance with the
employees, they get inspired to work harder. John Adam said in his theory that a balance must be
maintained between employee's efforts and rewards. This balance must be equal to that
employee who is working with the same potential and skills. In the Cadbury's management,
employees are treated equally. Rewards are given on the basis of the performance of the
employee. If the person does not comply with the expectations of the organization, they are
provided proper trainings. The management of Cadbury can play suitable roles to motivate
employees these are - Provide flexible working hours – Every company wants to decrease employee turn over
so they will provide flexible working hours. It can help to motivate employees in
effective manner. When employees feel bound that time they can not do work in effective
manner and take work as a load so it will reflect on the productivity of an organisation.
So Cadbury provides flexibility which can help to increase their productivity as well so
profitability of company. It is mainly help to motivate regarding their work and retain
long time in company. For example – Provide facility to work from by employees and
take advantage (Wood and et.al., 2015). Reward System – Every company time to time analysis the performance of employees
and appraise them. The appraisal will be categorised into monetary and non monetary so
it will directly impact on employees and motivate them. When employees get reward
regarding their work so they are trying to give best so as a result company generate much
more profit. Cadbury appraise their excellent employees and provide reward according to
their performance. For example – provide to employees to monetary benefits like bonus,
increments and non monetary like tour package and gift voucher. Communicate honestly & frequently – Communication is the best way to interact with
employees in effective manner. It is considering as easiest way to improve employee
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motivation through positive communication at the work place. Not relying only on emails
but by making sure they talk to their employees in person even on personal level.
Employees wants to share their problems with management and wants to working in
succeed way. The management of Cadbury apply effective ideas and ranging from money
saving to operations improvements (Noe and et.al., 2017). Provide opportunities to grow their skills – Cadbury can focus on their employees and
organise workshops and seminars regarding to their personality development and
improve skills. It is best opportunities to improve themselves which can use in their
career. These skills and abilities apply in their operational activities which can increase
and they care providing their best to increase profitability of company.
 Positive working environment – Many times, the employees have lack of motivation due
to negative working environment. To sort out this, management of Cadbury sent out
surveys and take feedback from employees to understand the problems. Management can
provide positive quote and picture and facility such as coffee machine, smoking zone.
They can find creative ways in order to consistent keep their employees motivated as
much as possible.
According to Abraham Maslow, there are 5 levels of needs that a person wants to satisfy.
After achieving the lower level, person steps on next level. These needs are psychological,
safety, social, esteem and self - actualization. The particular theory follow by management of
Cadbury in order to motivate employee in positive manner. There are defined maslow theory
which is related to management -
Physiological Needs – These are related to human life and basic needs such as food,
cloth, shelter, air and water. To survive in human life need to basic things which is earn by
people and it is directly impact on human behaviour. It is considering as first step to be met first
at least partly before higher level needs emerge.
Safety Needs – When employees can satisfy with physiological neds than next needs
safety and security needs. According to this step find expression in such desires as economic
security and protection from physical dangers. After met with needs requires more money and
individual is prompted to work more.
Love and Belongingness needs – After physiological and safety has been came on third
level where include feelings of belongingness. It can motivate to behaviour so indirectly
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motivate to employees to achieve these needs. There are consisting of friendship, intimacy, trust
and acceptance (Scarborough, 2016).
Esteem needs – It is categorised into two parts where first one is esteem for oneself and
second one is the desire for reputation or respect from others. To fulfil the needs require to self
confidence, strength and capability which is useful of an organization.
Self actualisation needs – As per the theory determine of employee personal potential
needs and presents the culmination of all the lower, intermediate and higher needs of human
beings. It is considering as final step where actualized and fulfilment of needs.
These needs are related to role of management where they can help to employees to fulfil
as per the requirement of staff members. As a result it can motivate to employees in effective
manner and they give their best.
3. Role of management in reference to social responsibility and ethics within and outside of the
organisation
The management of Cadbury can play essential role in every business activities as well as
other activities which can influence to operation of business. There are defined roles of social
responsibility, ethics and outside of a company. In every organization company wants to
generate much more profit and help to maintain image of the company in market.
Management role in social responsibility
Social responsibility is commitment or duty of managers for protecting and enhancing
society’s welfare along with protecting their own interest. It is ethical framework that suggest to
the an entity to maintain the balance between economic system and people around society. Social
responsibility means preserve the economical system and its factors. A business organisation
must thinks about social goals by avoiding social harmful activities. A business must take
initiatives regarding the social activities by focusing the environmental effectiveness.
Corporate Social Responsibility is the concept for sustainable growth and development of
the society by contributing to economic development and improving the quality of life. These
social responsibility are helps to workforce of the organisation as well as local community and
societies. Cadbury is FMCG sector's company which contribute to protect the environment and
its growth. Company donate the certain percentage from it sales annually to balance the
ecosystem of the society . Company can use the natural resources with maximum utilisation of it.
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Its contribution to societies automatically helps in brand status and increasing the probability
(Scholes, 2015).
Management role in ethics
Management plays an major role at workplace and manage ever employee in effective
ethical manner. As discussed already, manager are the most responsible person for an
organisation that use to develop effective plans which support to attain the overall objective of
business. The manager of Cadbury plays a crucial role in calculating ethics of worker so that
they are able to perform allotted work in meaningful manner resulting maximum benefit for
future productivity. Similarly there are number of useful role that are played by manager of
respective company in context to outside world. There are defined different roles of management
in reference to ethics at work place -
 Many organisation can not easily release their employees so they are trying to convince
those employees who will want to leave job. They are discussing with them and listen
their requirement.
 It is the role of management to motivate to employees regarding to their work and
provide training on the job. They are directing them what is good and what is wrong and
how to conduct different problems.
 After sales services: This role help manager to develop effective relationship with
customer as they are the most valuable part for gaining success. Manager of Cadbury use
to continuously work on developing after sales services so that customer feel satisfied
after even their purchase. Such as they use to develop after sales team those are
responsible to send feedback message or even make call to customer in order to
determine that goods are performing appropriately and are they satisfied with services.
 Disbursement of information: It is most important role of manager to make customer
understand about the products and services offered by company. Such as manager of
Cadbury are responsible to distribute valuable information related to different product
offered by them that support to maximise results and increase overall profitability.
Management role in outside of an organisation
From the outside of the business management can play several roles such as
interpersonal, informational and decisions roles.
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Interpersonal Roles
 Figurehead – They are including the duties which is related to legal and social nature.
 Leader – These are including of those members and motivate and develop relationships.
Informational Roles
 Monitor – The management keep eye on marketing activities and understand need of
internal and external information.
 Spokesperson – It can present and provide to all detailed information of market activities.
Decision Roles
 Resource allocator – There are providing responsibilities of optimum allocation such as
time, equipment and human resource.
 Entrepreneur – The particular person who take initiative and bear risk to operate business
activities (Uhl and Gollenia, eds., 2016).
CONCLUSION
From the above report it has been concluded that business management is an ideal
function which can fast track their career and manage to all business activities in effective
manner. To manage business need to various skills which can help to critical skill for better
productivity, efficiency and performance in the world of the business. The management of
company play important role to motivate of employees in effective manner and also play role in
social responsibility, ethics and outside of business.
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