Cadbury Marketing Report: Roles, Policies, and Evaluation (Course ABC)

This report provides a comprehensive analysis of Cadbury's marketing strategies, exploring key roles, responsibilities, and the wider organizational context. Task 1 focuses on identifying and explaining the key roles of marketing functions within Cadbury, emphasizing aspects like high sales revenue, competition, and communication processes. Task 2 delves into the relationship between marketing roles and other departments such as finance, HR, and R&D. Task 3 examines how Cadbury implements its marketing policies and marketing mix (product, price, place, promotion, people, process, and physical evidence) to achieve its objectives, including increasing sales and building brand awareness, while also comparing it with other organizations. The report concludes with an evaluation of a basic marketing plan for Cadbury, highlighting the importance of understanding customer needs, innovating products, and developing effective marketing plans to maintain a competitive edge in the market.

Marketing essential

Table of Contents
TASK1.............................................................................................................................................1
P1 Explaining key roles of marketing functions of Cadbury......................................................1
P2 Explaining relationship of roles and responsibilities of marketing to wider organisational
context in Cadbury .....................................................................................................................2
Task 2...............................................................................................................................................4
P3 Explaining how Cadbury implements its marketing policies and marketing mix to achieve
set objectives and comparing with different organisations.........................................................4
Task 3...............................................................................................................................................8
P4 Producing and evaluating a basic marketing for Cadbury.....................................................8
Conclusion ....................................................................................................................................12
References......................................................................................................................................14

INTRODUCTION
It is necessary for every organisation to identify the need and want of customers and
according to this demand, they can produce goods an d services. Today marketing is very
essential for every organisation profitability and productivity. This will help to maintain
goodwill of company. With the help of marketing, the consumer is able to change their
perceptions and effects. Organisation is used various marketing strategies that can help for
advertisement and promotion of products and services. In this report, various marketing
functions are elaborated. Cadburi is the largest chocolate brand that can located in every corner
of world. In marketing, there are various sub strategies in term of promotion and advertisement.
In this assignment, various marketing strategies are analysed and evaluated it. The various roles
and responsibilities of organisation are elaborated in this report. Marketing essential play very
important role for company productivity and profitability.
TASK1
P1 Explaining key roles of marketing functions of Cadbury
It is necessary for every business organisation to identify the need and want of customers
so it can help to achieve the profitability and productivity of company. Manager are easily
understood the taste and preference of consumers and according to this demand, they can
produce it. There are various role and responsibilities of marketing, these are as follows:
High sales revenue: The various functions of marketing help to company to attain high
profitability and growth in near future. This cited organisation also made various tools and
techniques that can help to attract large number of customers. This will achieve the company
profitability and productivity in long run.
Strong competition and goodwill: In market, there are various competitors existed for this cited
organisation such as Nestle, Amu l. So company mainly focus to competitor prices and products.
Mangers are largely identify the need and want of customer and according to this factor, they can
produce better quality products and deliver valuable services. With the help of marketing,
manager has easily gain competitive advantage over other challengers.
Improve strategies and methods: This methods has play important role for marketing g In every
organisation, manager has responsibility to develop and improve various policies and strategies
that can help to attain better profitability and productivity in near future. Cad bury largely focus
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for effective marketing strategies so it can attract more customers. With the help of marketing,
company has able to produce various innovative products and services.
Communication process: Manger has responsibility to maintain the better relationship with their
employees so it can help to easily solve various conflicts and grievances that exist in
organisation. It is responsibility of manager to establish the better communication process their
workplace.
Events: Marketing department of cad bury is responsible to organise events such as seminars,
exhibitions, workshops, or sales conferences. For that, such person plans the logistics for these
events and exhibition. Along with this, it is also extending marketable of business organisation.
Product development'; It is another responsibility of marketing department. It works with internal
and external teams of product development and give them suggestion toward improving existing
g products and development of new products.
P2 Explaining relationship of roles and responsibilities of marketing to wider organisational
context in Cadbury
Marketing is an effective process, which assist to increase awareness of company's
products and goods in effective and efficient manner. Due to, at this time period, most of the
companies wants to use effective and appropriate methods and techniques of marketing. In the
addition of this, it plays several roles and responsibilities of marketing such as follows:
 Understand the customer's requirements: At this time period most of the customers
wants something new and smart products and goods to getting proper satisfaction towards
their needs and wants. Moreover, customer's demand directly impacts upon organisation
and their working environment. In the context of Cadbury, its is necessary to understand
customer's taste and their needs, due to must be conduct market research in external
market place. Because with the help of survey effective collect actual and reliable
information and data about consumers as well as company. As per that enterprise will be
take corrective action.
 Innovate and modify something new products and goods: For the company it is very
necessary to update and modify company's existing products and goods with the help of
smart methods and techniques. At this time period, most of the customers wants to adopt
new and attractive services for getting proper satisfaction in appropriate manner. Due
tom,before conducting innovative process in action, should proper analyse the external
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market place as well as market trends. Then as per the external situation should update
and modify products in a significant way.
 Develop an effective marketing plan – For providing proper satisfaction of consumers
as well as for attracting high number of customers towards organisation and their
products then should be effectively prepare an significant plan. In which must be set all
activities as per their priorities. Because then employees of the enterprise will be
complete their task with better and effective outcomes.
Interrelationship of marketing, with other departments of business organisation: -
 Finance department: - Every organisation is mainly divided into several departments
for handling and controlling all business activities and operations in effective manner.
From them one of the important department is finance department. It representing and
helps to manage financial activities and operations in systematic manner. In which
preparing company's financial statements as well as profit and loss accounts of
organisation, which helps to identify and representing actual and current position of the
enterprise.
 Human resource department – Another one department is HR departments, it helps to
handing and managing human resource of organisation. In the addition of this, it is very
important to provide training to them for enhancing and improving their skills and
capabilities in effective manner. Due to, HR manager of the organisation focuses on to
properly analyse and evaluate employees working performance and their involvements.
 Research and Development department- It is most important function in this Cadbury.
The main and important role of this department is to conduct research on the tastes and
preferences of customers and on the basis of this business firm manufactures its chocolate
products. Tastes and needs of customers changes in short time period. The research can
be internally as well as externally. With the help of research, this business organisation
can know about the marketing strategies, policies and existing competitors at
marketplace. After conducting a research, it produces good quality standards products.
With the help of research and development the growth and profitability of company will
be increased.
 Production and operations department – This department of organisation assist to
manage and control production activities and operations in effective manner. In which
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includes several activities and operations such as manufacturing, packaging etc. due to, it
is very important to properly analyse and manage all these activities in effective manner.
Because it helps to control manufacturing cost of the company. As well as easily handle
nay kind of situation also systematically resolve any kind of problems and issues with the
help of smart solutions.
Task 2
P3 Explaining how Cadbury implements its marketing policies and marketing mix to achieve set
objectives and comparing with different organisations
Every company needs to sell its product that is produced by exhaustive use of knowledge, skill,
technology, experiences and resources. To sell these products, a marketing mix can bring down
the different obstacles that are involved in selling the product. Cadbury has a rather large line-up
of products that it has been selling over the years (Elliot, 2012, p277). Hence this can be used as
a very good example in explaining how these mixes help in establishing the market space for the
company.
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Figure 3 - 7Ps of Cadbury
(Source:www.marketing91.com, 2016)
Product
Each of the products that Cadbury covers almost all the sections that a confectioner can dream of
providing service to. The chocolate business is dominated by Cadbury’s Dairy Milk, Five stars,
Bourneville to name a few (Mythily, 2015, p.1204). In biscuit business, Cadbury leads the way
with its delicious Oreo cookies and has its influence in the milk additives with the products such
as Bournvita.
Price
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The one thing that every Cadbury loyalist believes in is quality. Per Ksheeraja and Venkatesh
(2014, p.20), quality cannot be maintained with mediocre price tags. Sometimes this requires top
of the line marketing and brilliant marketing decisions to provide the consumers with a very
wide price range. Dairy Milk is the best example of this as it is available in both low and high
price variant and offers the customer a mental satisfaction of being able to purchase a top-quality
product without spending too much.
Place
Britain is the largest consumer of chocolate products and this provides Cadbury with a very
opportune place for distributing its products (Mo et al. 2016, p.170).
Promotion
The recent development of technologies has enabled Cadbury to not only promote its products to
Britain but also use the social media platform as the global promotion tool thus allowing it to
reach a rather large consumer base without being bogged down by international borders and
languages.
The three additional Ps of the marketing mix are:
People
Every employee involved in Cadbury from the past till present day is responsible for shaping the
company as it is seen today (Kruschwitz, 2012, p.1). This, thus, proves that people are an
important part of Cadbury’s history as well as future and the people it employs should be kept
satisfied to ensure their loyalty and dedication.
Process
Cadbury allows the interested customers to visit its production plant to let them have the full
experience of producing a chocolate bar, starting from, processing of raw materials to the
packaging of the final product. This helps the consumer to understand the complexities of the
process and explains the pricing that they pay for.
Physical evidence
Cadbury allows its customers to criticise or compliment their products. This helps Cadbury to
grow by accepting positive feedback while continuously working on the reducing the negative
feedback.
The 7P’s model plays a very crucial role in the establishment of a business or the formation of
services. The product and services are the key essentials to understand the values of the
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customers along with their supply. The quantity of good, which company can provide, is crucial
factors to carrying out a successful enterprise, such as Cadbury, for the upliftment of the graph
towards the profit. Apart from this, the most important part is the determination of the place for
establishing a new business (Baines et al. 2013, p.45).
The objectives for the business of Cadbury include:
Increase in sales
In accordance with the marketing mix, Cadbury maintains the good quality of the product under
the nominal rate. The nominal rate of the products of the attracts a huge number of customers
towards the product, thus enhancing its success in the field of business as compared to the other
chocolate brands, such as Nestle and Hershey's.
Building brand awareness
The brand awareness is very crucial to drag the business toward the apex of success. For creating
the strong image of the brand to attract lots of customers towards the brand, Cadbury uses
various methods of promotion. Promotion with the help of electronic media motivates the
customers mostly to buy the product of Cadbury. Promotion through the means of electronic
media along with the attractiveness inspires the child to purchase the Cadbury chocolate. This in
return creates a brand awareness among the customers (Silver et al. 2012, p.113). This in return
also adds a comparative feature between Cadbury and the other competitor in the market.
Growth in market share
Cadbury is industry follower in the Chocolate Business with the major industry assets, among its
competitors in the market. This also reflects the popularity of the brand as compared to the other
brands. This feature also uplifts the brand image as well as states its economic condition in the
present market as compared to the other chocolate brands. Launch of new products
The industry of Cadbury, have successfully maintained the food products along with the quality
and quantity and deliver it to the customers to achieve the customer's loyalty as well as to uplift
the level of the customer's satisfaction. The customer’s satisfaction plays a crucial role in
uplifting the status of the brand as well as an increase in the sales of the product in the market
(Hair, 2015, p.233).
Enhancing customer’s relationship
This serves as an essential element in the field of serving the daily-based customers with the
nominal rate of the products. The nominal rate of the product of Cadbury attracts other customers
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towards the product. Cadbury has applied penetration strategies because of having fewer prices
than other of its competitor brands has for its long run series of production. The aim of Cadbury
is to hold out for a extended time in the market. Cadbury also analyses the demands of the
customers. It also renovates the existing product or creates the new product in accordance with
the changing needs of the customers. This also acts as a catalyst in achieving the customer
loyalty for Cadbury. This in further enhances the business of Cadbury as compared to the other
competitor brand.
Task 3
P4 Producing and evaluating a basic marketing for Cadbury
Cadbury function in worldwide confection activity. Attractive dynamics of this industry lies in
the growth of its market. The global confectionery is the 4th big prepacked substance
marketplace in the world. Chocolate is ample collection. It is explanation for one-half of
worldwide industry by measure (Cadbury.co.uk, 2016).
Cadbury always takes extreme care while making the selection and merchandising correct extent
of products in all origination. Main reference of Cadbury is primarily the kids and the young
person which are in section of business and in age unit. The product of Cadbury, such as
Cadbury Dairy Milk, reference every kind of customized, such as immature, aged, male as well
as female. This segmentation of Cadbury is per the property, sexuality, business and outgo of the
customized.
In accordance with 4P’s of marketing, the scheme of Cadbury dairy milk enhances uninterrupted
change of state in features and quality of the merchandise. Operation of Cadbury is to serve good
choice products to the customers. The good response of the customers drives Cadbury in the field
of competition with the other competitor of it's on the market. The positive response from the
customers uplifts the popularity of the industry of Cadbury thus, enhancing the goodwill of the
company.
The application of the reasonable and affordable price of the products of Cadbury attracts many
customers towards its products. Affordability in price has enabled Cadbury almost in everyone's
pocket. Cadbury has applied penetration strategies because of having fewer prices than other of
its competitor brands for its long run cycle of merchandise. The aim of Cadbury is to endure
lengthy time in the market.
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The availability of Cadbury at all area store, super stores, petrol pumps, bakers shop among
others influences more sale of the product of Cadbury. Delving deep into this strategy, it needs to
be taken into consideration that Cadbury’s aim lies in the provision of quality product to all types
of customers.
The promotion of Cadbury is a very crucial for influencing the customers to purchase the product
of the Cadbury. This also affects the marketing strategy of Cadbury. Promotion with the help of
electronic media motivates the customers mostly to buy the product of Cadbury. Promotion
through the means of electronic media along with the attractiveness inspires the child to purchase
the Cadbury chocolate. Celebrity advertisements inspire the youth generation to buy chocolate.
This factor enhances upliftment of sales for Cadbury and expands its reach.
The success of Cadbury lies in satisfying the needs of the customers. Cadbury has achieved its
success by listening to the customers and identifying their changing requirements. Analysing the
needs of the customers enables Cadbury to produce new products or achieving innovation within
the existing product to satisfy the changing demands of the customers (Pike, 2015, p.231). The
key marketing strategies for the large business organisation, such as Cadbury, focuses on gainful
possibility in worldwide marketplace in the merchandise collection. By addition visibility,
profitableness and magnitude in worldwide market, Cadbury provides its customers with good
quality products as well as best value for money.
The most important feature, which ensures Cadbury’s active participation in the competition
with its other competitor, is the presence of the culture of innovation. The innovational enterprise
coordinate property a large importance on beingness capable to issue new possibility as well as
distinguishing modification in enterprise surroundings. Afterwards judgement of the
marketplace investigation message, allotment of tasks to capitalise the opportunities takes place.
The collection of human action to conveyance its product to customised serves as the commerce
model, which Cadbury strategically applies. The sales of the Cadbury depend upon certain
factors, such as performing sales, promotional and advertising, pricing strategy, as well as its
connection with the customers. The marketing channels of Cadbury aim at the consumer market.
The ultimate focus of Cadbury is on the needs and wants of the customer along with the exact
differentiation of its product from cooperation to evolve more than income in the activity.
The strategical commerce models for Cadbury are the net profit increase, growth, endurance,
condition and lastly the advance of the representation of product.
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Figure 4: The strategic marketing model of Cadbury
(Source: Schlegelmilch, 2016, p.87)
The collection of these strategical models of marketing makes competitiveness in the
marketplace perspective of Cadbury by selling new products; Cadbury expands its exports in the
foreign markets. Apart from this, the marketing strategy of Cadbury is building upon the choice
of the universal customer. The uniqueness of the Cadbury lies in distinctive taste. This
uniqueness adds popularity to the brand in the present market scenario. The strategic marketing
model of Cadbury has been designed to satisfy the needs of the chocolate lovers. The most
successful product of Cadbury is Dairy Milk, Whole Nut, Dream and CDM. These products of
Cadbury's are famous among the cream milk chocolate lovers. The specialised market strategy of
Cadbury enables organization to increase its marketplace portion and indulge in a contention
with its primary competition on occupation marketplace (Foxall, 2014, p.323).
During the segmentation of the target market, Cadbury fragments the heterogeneous demand into
the homogeneous group, which are grounded on similar features.
Cadbury is marketplace someone in the Chocolate Manufacture with the major activity portion,
among its competitors in the market. The market segment of Cadbury depends upon
segmentation of customers behaving different needs and demands. In the present market,
Cadbury has established as the largest global confectionery supplier. It is also established as the
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