Cadbury Marketing Report: Roles, Mix, Plan, and Organizational Context

This report provides a comprehensive analysis of Cadbury's marketing function, detailing its key roles and responsibilities within the organization. It explores how the marketing department relates to other departments like finance, HR, sales, and production. The report also compares Cadbury's marketing mix (product, price, place, promotion) with that of Nestle, highlighting similarities and differences in their approaches. Furthermore, it includes a basic marketing plan for Cadbury, emphasizing the importance of listening to customers, tracking trends, managing the marketing budget, and calculating ROI. The report also examines the impact of innovation and communication on the organization's success. The report also provides a detailed analysis of the marketing mix and marketing plan for Cadbury, and compares it with Nestle.

Marketing essential

Table of Contents
INTRODUCTION...........................................................................................................................1
P1 The key roles and responsibility of the marketing function..............................................1
P2 Key roles and responsibility of marketing relate to the wider organisation context.........3
TASK 2............................................................................................................................................4
P3 Compare the ways with the different organisation applying the marketing mix.............4
TASK 3............................................................................................................................................7
P4 A basic marketing plan for Cadbury.................................................................................7
CONCLUSION..............................................................................................................................11
REFERENCES..............................................................................................................................12

INTRODUCTION
Marketing function role in the organisation to identify and provide potentially successful
products for the marketplace(Armstrong and et.al., 2015). And then promote products for
differentiating them from similar products in the market. Marketing function within a larger
business which include performing market research, producing a market plan, and product
development. Cadbury is a British multinational confectionery company wholly owned by
Modelez international since 2010.it is the second largest confectionery brand in the world after
Mars. It is known for its Dairy Milk chocolate, the cream egg and roses selection box, and many
other confectionery products. This report will study on marketing function which describe the
key roles and responsibility of the cadbury. This report will compare with other organisation
through the marketing mix.
TASK 1
P1 The key roles and responsibility of the marketing function
 Listing to the customers:- To establishing a market strategy for cadbury, its necessary to
listen clients and customers to find out what's the need and order. Its responsibility of
marketing department task, to make plan for the necessary problems and issues and then
work on them. From this it increases the profitability of the company and retain the
customers (Enache, 2015).
 Track trends and monitor competition:- Its responsibility of marketing department to
know the position of the cadbury regarding to the market and the other competitors. The
role of analyses team will identify the competition to learn what they do best and identify
the competition in order to avoid for falling into them. It also finds out the new trend of
marketing and find the tough competition in the market for them.
 Work transmit ad brand values:- Cadbury brand values depend upon its reputation and
goodwill. A brand is a representation of the products, service and company shares show.
The responsibility of marketing department is for creating ad disseminating images, and
ideas that best communicate the brand values.
 Coordinate efforts with those of the marketing partners of the company:- Marketing
of the cadbury leads so many contributors from other department. Marketing department
should coordinate with the marketing partners which helps to achieve success through
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marketing(Sulaiman and Syahrivar, 2018). The coordinator will assist with the
developing ad executing the plan.
 Innovation:- It means to generate new ideas, creative thoughts, new imaginations for
fulfilling the customer needs. Day by day customers are more demanding with the
cadbury. It's the responsibility of marketing department to work on the promotions and
affiliate programs, customers retention techniques, improvements in the conversion of
their message and action and the role of designers and publishers to work on that with
new and innovative idea which gives satisfaction to the customers.
 Managing marketing budget:- It is a marketing plan in terms of cost. Marketing budget
is an estimating amount of cost that will be required to promote products or services of
the cadbury. Marketing budget is generally part of marketing plan and crucial part of the
marketing process which is running in the cadbury. And it's the role ad responsibility of
the marketing department should be able to plan its budget for the present and next years
activities.
 Calculate the ROI (Return On The Investment) of the company action:- Focusing on
ROI can help the cadbury to move away from the idea that is marketing is a fluffy
expense that can be deduct when time get tough(Bahadir, Bharadwaj and Srivastava,
2015). Marketing activities is an investment of time, money and effort. ROI is an
investment where every action should be measured in order to check whether it meet the
objective and compare a certain action with others. It is a key performance indicator
which often used by business cadbury to identify the profitability of an expenditure.
 Communicate with the rest of the company:- The role and responsibility of the top
level management to communicate with the rest of the company. Cadbury is a chain of
members which is pursuing on a common objective and goal. The employees of the
cadbury is fulfilling the mission and its profitability with the principle and business
ethics. If the chain of the cadbury member is weak than the marketing department is fail
to doing their work which affects the entire company and the efforts of the others
departments will be vain. So that marketing department must ensure the action are
aligned with the objective of the Cadbury.
P2 Key roles and responsibility of marketing relate to the wider organisation context
Different functions of Cadbury with different departments
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Marketing department relates to the finance department
Cadbury marketing department relates to the finance department in so many such as its
important to financially strong which help to promote the Cadbury products in the market. For
marketing its necessary to have financial support because it fills the gape of investment on the
products through marketing.
Marketing department relates to HR department
Marketing department and HR department are interrelated to each other in so many ways
such as Cadbury need to attract the customers for the profitability which has to achieve the
numbers of sales and also the talented interested in Cadbury is also a part to achieve the success.
From the efforts of the HR and using the techniques of marketing inspire the employees to
increase the rate of revenue. Internal and external marketing work together to create the goodwill
for Cadbury.
Marketing department related to the sales department
Marketing department is interrelated with the sales department of Cadbury because it
promotes the products and drives the sale of products and services. The necessary research it
provides to find out the audience and target customers which increase the sales of organisation.
Marketing department relates to the production department
Production department is interrelated to the marketing department where the work of the
production department is focus on the manufacturing of the new products and manage the quality
and quantity of the products and also arrange the deliveries of the products than its responsibility
of the marketing department to reach the customers and aware the customers about the products.
The roles and responsibility of marketing which relate to the organisation context.
There are so many roles and responsibility of marketing which wider the Cadbury such as
listening to the customers make a marketing strategy because its responsibility of the marketing
department that they listen the needs and order of the customers and clients. It wider the context
of organisation through increasing the profitability from supply of the quality product(Ahmed
and Rahman, 2015).It retains and attract the customers when the demand and needs are fulfilling
by the organisation. From this, Cadbury gain new customers and customers ad clients give
positive feedback about the firm.
Innovation is one of the main roles and responsibility for the Cadbury of marketing
department where they generate new ideas, creative thoughts, new imaginations and also
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implement on that to fulfil and give satisfaction the customers and client. The impact of
innovation on the Cadbury is that it will create new strategies for the organisation and also
increase the values of brand in the market. The roles and responsibility comes with the new
techniques and functions of working and launching a product in the market which retain the
customers. Its not matter of innovate differently actions, the designer will find innovation in
small details and in the continuous improvement of the Cadbury.
Return On Investment is a term in the Cadbury which impact the whole organisation. It is
necessary that the amount of financial gain against the total amount invested. ROI includes so
many investments done on the production and marketing of the product because its necessary to
plan target with new and exclusive approaches(Festa and et.al., 2016). The roles and
responsibility expresses how much profitable value is able to be obtained from an investment.
The impact of the ROI is to calculate the expenditure and profit of the cadbury. It increases the
brand awareness and customer engagement by building an emotional connection to the product.
From all that it increase the sales and profits in a way that enabled to understand and act on
increase the social interaction.
Communicate with the rest of the company is a wider context of the Cadbury because it is
a chain of the members pursuing the same goal to fulfil the target and mission which maximise
the profits, all the work done according to the principles and ethics of the Cadbury. From the
roles and responsibility of communication with the members of the organisation it increases the
morale and motivate them for work. The chain of the members in the Cadbury must be strong
because it contains the strategy of the marketing which fulfil the objectives of the Cadbury.
TASK 2
P3 Compare the ways with the different organisation applying the marketing mix
Marketing mix is a model of foundation which has been refers to the set of tools marketing when
the organisation pursue the marketing objectives with the target.
Marketing mix Cadbury Nestle
Product Cadbury product range is
quite large and it can classify
according to the seasons.
There are so many standard of
Nestle is the largest food
company in the world. It has
wide range of products across
the market which make the
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the products and it also
segregates the products
according the area of
demographic. There are lots of
products which is
manufactured by Cadbury such
as dairy milk, five star,
bournville, brunch hazelnut
etc.
backbone of its strategy of the
marking mix products and
focus on the quality of the
products. It also concerned
about the health of the
customers. (Bahadir,
Bharadwaj and Srivastava,
2015).
Price Cadbury Pricing strategy is
that great quality of products
comes with a great price.
Cadbury comes with the high
level of the main products to
reach out a larger number of
the audience base. Bundle
pricing is one of the pricing
strategy where it sells multiple
product at lower rate which
customers should purchased
each item at lower price easily.
Nestle products pricing is
based upon the quality of item.
In compare to other product
nestle products rates are higher
than the other competitor in the
market. The pricing strategy of
the nestle is that they provide
bulk quantity of discount at
various stores. Nestle follow a
strategy of competitive pricing
in the market.
Place The products of the Cadbury
is available all over the world.
Cadbury make its strong
global presence and strong
customer base in the
market(Festa and et.al., 2016).
Cadbury available in all the
areas. It is a type of the helped
way of the organisation.
Nestle revenue and sales
comes from other countries. It
involves the bulk products
selling out at different
countries and sent to the C&F.
All the kids of products are
kept in the warehouse. Nestle
provide tactics and discount to
keep engaged to the
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Distribution is the way to avail
of all the products to the
customers. This way generates
the profit in terms of revenue
and customer base of the
organisation.
distribution channel.
Promotion Cadbury has so many ways to
promoting itself in the market.
It is a strategy of promoting
the products with full of power
in the market. It made so many
efforts to make its products
and services reach to the
customers and aware the
consumers about the products.
There are so many tag lines
which attract the people to buy
their products. It's a way to
promote the products through
social media, online,
television, newspaper.
From unique way of promotion
ideas of Nestle they focus on
the strategy of individual
advertising of the product.
Nestle is quite health
conscious about their product
and customers it only focused
on the nutritional values and
quality of the item. From all
these points it makes different
position from all the
competitors in the market and
it has the innovative and
unique portfolio of the product
which put Nestle to another
level.
People Recruiting new employees and
give them training is a huge
responsibility of the Cadbury.
From giving them training is a
competitive advantage for the
organisation. On the basis of
interacting with the customers
it makes the judgement about
Nestle recruit so many people
in a day to join their firm.
Nestle gives training to the
employees for handling the
problems' and issues of their
clients and customers. The
main motive of the employees
is to provide proper and better
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the service which praised is
received by the employees.
facility to the
customers(Enache, 2015).
Nestle conducting so many
activities which motivates the
employees on the regular basis
which boost the morale of the
employees.
Process The process of the Cadbury is
to deliver the service of
product to the customers.
Process is a term of Cadbury
which defines as how the work
is going on and what the work
have been done? The process
of the cadbury is done as the
huge quantity of employees
manufacturing chocolates in
the organisation through the
new technologies such as the
machines.
The uses of technology for
manufacturing better product
of Nestle. From new process
and function of manufacturing
it gives opportunity to Nestle
for using vending machine for
serving the product to the
customers.
Physical Environment Cadbury physical environment
is so much attractive in the
market such as the tag line of
the cadbury easily attract the
customers for buying the
product(Armstrong and et.al.,
2015).
Nestle comes with a huge
change in the connectivity with
the customers. The better
evidence is created by Nestle
in the market by setting the
corners for coffee with their
logo of Nescafe (coffee)
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TASK 3
P4 A basic marketing plan for Cadbury
Covered in PPT
CONCLUSION
Above study it concludes that the roles and responsibility of Marketing function is to
identify and providing successful position in the marketplace. Key role's and responsibility to
wider organisation context which increase the profitability of the Cadbury in the market.
Comparing with the different organisation applying marketing mix and the basic marketing plan
which identify the marketing plan, marketing objectives, SWOT and PEST analyses, marketing
mix strategy, segmentation targeting Positioning, budget and monitoring and controlling of the
organisation.
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REFERENCES
Books and journals
Ahmed, S. and Rahman, M., 2015. The effects of marketing mix on consumer satisfaction: A
literature review from Islamic perspective. Turkish Journal of Islamic
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Armstrong, G. and et.al., 2015. Marketing: an introduction.
Bahadir, S.C., Bharadwaj, S.G. and Srivastava, R.K., 2015. Marketing mix and brand sales in
global markets: Examining the contingent role of country-market characteristics. Journal
of International Business Studies. 46(5). pp.596-619.
Enache I., 2015. The Marketing of Cultural Values. Library & Information Science Research.
(19).
Festa, G. and et.al., 2016. The (r) evolution of wine marketing mix: From the 4Ps to the
4Es. Journal of Business Research. 69(5). pp.1550-1555.
Massingham, P.R. and Pomering, A.A., 2017. Introducing Knowledge Management to the
Marketing Mix.
Resnick, S.M. and et.al., 2016. Marketing in SMEs: a “4Ps” self-branding model. International
Journal of Entrepreneurial Behavior & Research. 22(1).pp.155-174.
Sulaiman, J. and Syahrivar, J., 2018. The Influence of Marketing Mix 4A and Ethical
Consciousness Towards Ethical Consumption.
Online
How to Create a Marketing Plan for Your Home Business.2019.[online].[available
through].<https://www.thebalancesmb.com/what-is-a-marketing-plan-1794426>
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