This report provides a comprehensive analysis of Cadbury's marketing activities. It begins with an introduction to marketing and its significance in the business world, specifically within the context of Cadbury, a multinational confectionery company. The report then delves into the key roles and responsibilities of the marketing function, including the formulation of marketing strategies, market research, product development, communication, brand value enhancement, customer satisfaction, and standardization. Furthermore, it examines the interrelationships between the marketing department and other functional areas such as finance, human resources, sales, and operations, highlighting how these departments work together to achieve organizational goals. The report also briefly addresses the disadvantages of these interrelationships. In conclusion, the report emphasizes the importance of market analysis and effective marketing strategies for attracting customers and achieving profitability, particularly for a company like Cadbury operating in a competitive market. The report also includes a list of relevant references.
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