This report provides a comprehensive analysis of Cadbury's marketing strategies. It begins with an introduction to marketing concepts and then delves into a comparison of Cadbury and Nestle's application of the marketing mix (product, price, place, promotion, people, process, and physical evidence) in their marketing planning. The report then examines the tactics Cadbury uses to achieve its marketing objectives. The core of the report focuses on the production and evaluation of a marketing plan for Cadbury, including a situational analysis (SWOT), SMART objectives, and STP (Segmentation, Targeting, Positioning) analysis. It further details Cadbury's marketing mix, an action plan, and budget allocation, concluding with a discussion on monitoring and control through key performance indicators and benchmarking.
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