FY026 Module: Cadbury Marketing Mix and Strategy Report

This report provides an analysis of Cadbury's marketing mix, examining the 4Ps: product, price, promotion, and place. The report explores Cadbury's strategies for each element, including the use of content marketing, social media, and advertising for promotion, various pricing tactics, and sales strategies. It highlights the importance of the marketing mix in influencing consumer behavior and discusses the impact of digital marketing. The report concludes that the marketing mix, including online marketing, plays a crucial role in connecting with potential customers. The report references several academic sources to support its findings, providing a comprehensive overview of Cadbury's marketing approach.