Marketing Essentials Report: Cadbury's Strategies and Marketing Mix

This report provides a detailed analysis of Cadbury's marketing essentials. It begins with an introduction outlining the core concepts of marketing and its significance for Cadbury, a British multinational confectionery company. The main body is divided into two sections. Section A explores the functions and responsibilities of the marketing role within Cadbury, including customer satisfaction, profitability, and anticipating customer needs. It also examines the interrelationship between marketing and other functional units like HR and IT. Section B compares Cadbury's marketing mix with that of Hershey's, evaluating various strategies and tactics employed to achieve marketing goals. A detailed, evidence-based marketing plan for Cadbury is proposed to meet its objectives, followed by a conclusion summarizing the key findings. The report includes references to support its analysis.

Unit-2

Table of Contents
Contents
INTRODUCTION...........................................................................................................................1
MAIN BODY...................................................................................................................................1
SECTION A.....................................................................................................................................1
Explanation of functions along with responsibilities of marketing role..............................1
Explanation of how functions as well as responsibilities of marketing relates to Cadbury.
.....................................................................................................................................................2
Analysis of roles and responsibilities of marketing in terms of marketing surroundings. 3
Significance of interrelationship among marketing along with other functional units......4
SECTION B.....................................................................................................................................4
Comparison of various ways through which various companies apply to its marketing
mix to marketing planning to accomplish goals.....................................................................4
Evaluation of various tactics that are applied by company for demonstrating goals to be
achieved......................................................................................................................................7
Marketing plan for company through a detailed evidence based for Cadbury to meet
objectives....................................................................................................................................7
CONCLUSION..............................................................................................................................10
REFERENCES..............................................................................................................................11

INTRODUCTION
Marketing is considered to be an efficient term which demonstrate a combination of
activities, process for creation, communicating, delivering as well as exchanging values in mind-
sets of customers towards company. It is said to be an integration of business which is related
operations which majorly consists of buying or selling of product or services. Marketing role
generally helps companies in in attaining customers in higher amount along with promoting their
products in markets (Mogaji, 2021). This report is based on marketing essentials of Cadbury
which is a British multinational confectionery company and deals in selling out chocolates and
other confectionery products. This report includes roles as well as responsibility of marketing
role of company with its marketing surroundings, interrelationship of marketing function through
a wider company concept, comparison of companies through marketing mix for having better
results, marketing plan that help in determining objectives along with its conclusion.
MAIN BODY
SECTION A
Explanation of functions along with responsibilities of marketing role.
Marketing section is said to be very difficult department for companies who are highly
responsible for their sustainable outcomes along with growth in markets. It is effectively
important for developing companies a customer base so that customers could be satisfied from
company’s product. In terms of Cadbury there are different roles along with responsibilities
which are to be carried by Marketing department which is useful for company in order to resolve
their contemporary issues along with sustaining them in international corporate markets. In this
marketing section of Cadbury focuses on developing strong relationship and interconnections
towards customer so that they will be able to generate customer satisfaction by providing them
effective experience to customers. Sum of rolls along with responsibilities of marketing function
in Cadbury are as follows:
 Carrying out function of customer satisfaction: It is considered to be main function
which is carried by marketing section. Therefore, marketing carries role of customer
satisfaction by providing them quality content product and services (Birkmose, 2021).
Satisfying the customers demand of Cadbury which is carried to have customer
satisfaction role in an effective way by following up different social media accounts of
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company so that issues related to customers taste and preferences related to their product
could be resolved and customers’ needs could be identified.
 Profitable results: As marketing section is carried out by function of selling their
products as well as services in a creative and innovative way. In terms of Cadbury
marketing manager of company insurance that they are offering values to customers by
having quality served package in terms of their confectionery product. Also with that
value added package is not only helpful for customers for making for worthy towards
them but it also helps company in developing their profitability by increasing their sales
as well as helps in sustaining in markets for long term.
 Anticipating needs of customers: As marketing section of Cadbury is responsible for
anticipating requirements as well as desires of customers. As this factor of Cadbury helps
them to take various benefits of their first mover advantage which could be beneficial for
them in order to fulfil their requirements as well as demands of customers in an
effectively way.
Explanation of how functions as well as responsibilities of marketing relates to Cadbury.
Cadbury is a confectionery company which is well known in markets for selling their
chocolates as well as confectionery products to customers across global world. Essential for
Company to interrelate as well as co-ordinate with different sections of company in order to
perform their business operations effectively (Gupta, 2021). As by implementing departmental
coordination and interrelation in business practice is company will be capable to perform their
activities in an efficient manner for accomplishing their objectives. Interrelationship marketing
section through different functional department of Cadbury are explained as follows:
 Marketing with human resource: As Marketing department basically communicates
about requirements of vacant profiles in human resource department it also with that
human resource department selects and recruits different applicants with having qualities
skills and talent in order to perform job roles effectively. In terms of Cadbury e human
resource action is responsible for selecting talented and skilled employees that are
responsible for giving customers awareness about company’s product and resolving their
queries.
 Marketing with IT management: Information technology section is responsible for
performing out all information through technological equipment, information as well as
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gadgets in company. As it deals sales with Marketing section which is responsible for
performing out different operations along with defining job duties by implementing that
equipment. There are various number of software along with applications which are
required by marketing section in order to perform marketing research process along with
carrying out marketing strategy so that information could be kept and maintained in
company. In terms of Cadbury company Could install different software so that they will
be able to identify customers’ requirements in terms of their taste and preferences for
confectionery products.
 Marketing finance department: As an inspection is responsible for building out required
amount of funds in order to perform business activities so that their operations will be
able to perform smoothly without having any financial issues in succession planning. As
finance along with Marketing section of Cadbury is interrelated through each other for
decreasing various financial problems (Lapsansky-Werner, 2021). As whenever new
flavour of their chocolates or new product is being launched in market important
component is to identify customer’s requirement through market research for identifying
needs.
Analysis of roles and responsibilities of marketing in terms of marketing surroundings.
As from analysis it has been determined that there are different difficult functions that are to
be carried by marketing section so that different marketing challenges could be handled
effectively (Jones, 2020). In terms of Cadbury various responsibilities and roles of marketing in
terms of marketing environment which are explained as follows:
 Monitoring marketing surroundings: As marketing manager of Cadbury should carry a
function of determining new enhancement which are present in their marketing
surroundings. It is beneficial for company to get positive response in order to develop in
terms of their offerings in competitive markets. In this there are different factors that are
involved which are monitoring bi marketing manager of company e different factors like
show economic forces along with external or internal changes and so on.
 Brand equity: In terms of Tesco marketing section is generally reliable for developing as
well as building strong brand and value reputation in competitive market. It is effectively
performed by influencing customers to purchase their confectionery products along with
targeting potential and effective customers through offering their confectionery products.
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So in order to develop brand image in markets manager of Cadbury should use different
promotional techniques like social media, advertising and other methods that could
positively impact in attracting high customers so that brand image could be maintained.
Significance of interrelationship among marketing along with other functional units.
As per discussion it has been determined that all sections of Cadbury are interconnected
through each other as well as it provides their part in gaining company success by providing
sustainable achievement of objectives with optimum use of resources. As due to efficient
communication between different departments it will be easier Cadbury to perform their business
process without having any type of confusion as well as employee will be capable to perform
their work with higher efficiency (Metwally, 2021). Also with that points of customers will be
recognised in order to acquire and gain information for having more success in terms of
generating profits and revenues by identifying taste of customers for having success in
competitive international markets for sustaining.
SECTION B
Comparison of various ways through which various companies apply to its marketing mix
to marketing planning to accomplish goals.
There are various strategies which could be used by company in order to perform their
business objectives in an effective way. in order to accomplish business object is it is important
for companies to design different marketing plans for achieving their targets within a specified
period of time. In terms of Cadbury marketing plan of company could be design by various
strategies and policies. As for achieving marketing objectives it is necessary for company to
design various goals. Song with that company should use marketing mix so that they could be
able to evaluate their marketing plan by providing a marketing mix of company through a
comparison so that they could be able to achieve their goals which involves 7 Ps of marketing.
Basis Cadbury Hershey’s
Product Cadbury is selling out a wide
range of products of various
confectionery items which
could involve chocolates also
with beverages along with
Hershey's product line involves
of offering in terms of
chocolates as well as sweet
sauce or syrups. Harsh is
offering various types of
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deserts. Cadbury also provides
segregating of their product
according to demographic
areas which involves
Bourneville, Cadbury caramel,
Cadbury 5 star and others.
products that are available in
different shapes and sizes. It
involves chocolates, mint and
gum along with nuts and candies
(Xinzhe, 2021).
Price Price of product of Cadbury is
high as for Bourneville along
with their different products
that are of low cost for
covering binder number of
reach to fulfil requirements of
customers for satisfaction
level. Its pricing strategy
basically depends on
competition and demand.
Hershey’s is a premium brand as
well as it basically charging their
product with higher prices as
compared to other companies by
providing standard chocolates
which are present in corporate
markets. generally targets upper
middle-class customers with
Urban population also foreign
tourist.
Place Cadbury is basically present
across global limits as well as
there is a wide user impact on
markets through a distribution
channel as a product are
present with a wide customer
base along with having a
headquarter in London.
Hershey's is generally available
in there globally stores, drug
stores as well as vending
machines where customers could
be capable to purchase them.
products of company could be
purchased online from various
online sites like Amazon and
having headquarters in United
States.
Promotion Cadbury is implementing
different promotional
techniques in order to promote
their products through
television, stars along with
Company is implementing
promotional techniques for
promoting their products by
billboards, social media
advertisement, magazine
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other sources by which they
will be able to make customers
aware about their products
while using various attractive
taglines for their products
(Oduro, Agyei and Sibanda,
2021).
advertisement so that their
mission which is to create a
delicious chocolate that could be
enjoyed by customers are to be
achieved.
Process Company is providing various
services by their product that
could be attained by customers
through determining their price
value for their confectionery
products.
Hershey's is generally focused
on giving quality served
chocolate syrup by providing
effective standard along with
their prices which are basically
high.
People Cadbury is giving their
employees through equality
workplace where they could be
able to work with their higher
proficiency. As they are
focused on selecting talented
employees in terms of
workforce for improving their
satisfaction level of customers.
Company is performing out
there focus on dividing constant
enhancement in their workforce
by giving them training as a
development for that their talent
and skills could be enhanced in
terms of developing their
personality so that they will be
able to deal with customers
effectively.
Physical evidence As Cadbury is providing
various attractive offers
through their good packaging
of their confectionery items so
that customers will be attracted
towards their stores for
purchasing their confectionery
products specially chocolates.
Company is focused on giving
quality served chocolate syrup to
their customers by giving them
attractive labelling along with
packaging tricks for tempting
them (Munthe, Praramadhani
and Satrya, 2021).
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Evaluation of various tactics that are applied by company for demonstrating goals to be
achieved.
It has been evaluated that most essential tactics marketing mix are said to be product, price,
place, promotion, process, physical evidence as well as people. As by keeping up a focus on
these elements company e will be able to generate higher level of success as well as growth. As
product elements helps Cadbury in identifying what kind of service customer desired along with
how they could be satisfied. Also with that by having a focus on price of confectionery product
along with different promotional activities that are used by Cadbury in order to attract large
amount of customers that helps in increasing their profitability along with productivity of
company. Along with by focusing more on workforce as well as process components of Cadbury
it could help in strengthening their position in market place by increasing competitive advantage
against business rivals. Physical evidence of company makes various and unique from other
competitive rivals (Elliott, 2021). Therefore, it could be considered that marketing mix
components helps company in achieving their desired target as well as objectives.
Marketing plan for company through a detailed evidence based for Cadbury to meet
objectives.
Marketing plan is considered to be a functional document which is made by a motive of
developing new product as well as services in markets. Marketing plan basically involves
overview of company, goals, strategies, evaluation along with action plans that are needed for
making strategies, identifying strength or weakness of companies in a systematic way for
generating comparative as well as situation analysis. In terms of Cadbury marketing plan of
company are as follows:
Company overview:
Cadbury is a British multinational confectionery company which is owned by Mondelez
international. It is considered as second largest confectionery company in global world.
Companies having headquarter in Uxbridge along with it is well known for its dairy milk
chocolates, cream egg as well as roses selection box along with various confectionery product.
Situational analysis:
It is carried by performing out SWOT analysis which are as follows:
Strengths
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 Company is providing wide number of the chocolate products that are directly sold to
customers.
 Company is having higher profits in terms of significant rates.
Weaknesses
 As being a global confectionery company is facing different cultural around with social
problems in terms of managing their workplace (Aldahmash, 2021).
 Cadbury is facing very intense competition with different companies that are having
limited brand loyalty.
Opportunities
 Cadbury could start their operations in different emerging markets to type on various
potential segments.
 Company could use various applications for or delivering their products towards
customers with different shapes and sizes so that every customer could be able to afford
them.
Threats
 There are higher number of risk which is included in carrying out foreign exchange rate
risk, economic policies of country along with various interest rate risks.
 Cadbury is facing different challenges in terms of environment due to competitive market
place.
Objectives:
 Smart: As Cadbury is focused on attracting more new customers along with providing
them quality served confectionery product with different shapes and sizes.
 Measurable: Cadbury is focusing on enhancing their customer base by giving them
effective noises and variants in their confectionery products specially in chocolates
(Kroessler, 2021).
 Achievable: As with this Cadbury is planning to achieve their business objectives by
giving their customers with better offerings of their confectionery product with quality to
their customers.
 Realistic: As in Cadbury company enhances their sales along with profits by identifying
the recent and past records of sales in order to generate more revenues.
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 Time bound: As for achieving measurable objectives like enhancement in satisfaction of
customers to achieve their demands and requirements.
Strategies:
Segmentation
Cadbury is focusing on making planning for providing for quality services to customers in
terms of giving them various offers on their confectionery products also without chocolates so
that every segments of customers could be attracted towards your product.
Targeting
In this Cadbury is targeting their customers who are capable to avail their services as well as
products of confectionery sector (Shaw, 2020). As Cadbury is targeting most of teenage and
child group in order to target their customers so that their product could be sold on high number.
Positioning
As Cadbury is confectionery sector based company so it generally positions in markets that
are placed in in that country so that we will be able to make more profits in terms of generating
their sales in United Kingdom.
Marketing mix:
 Product: As Cadbury is offering various confectionery items like chocolates, cream and
other products to their customers with a wide category of items and flavours (Raval,
2020).
 Price: As Cadbury is providing different offers as well as discounts on their
confectionery products like chocolates as per requirements of customers for generating
wider reach.
 Place: Cadbury is headquartered in in London along with having various stores in around
more than 50 countries.
 Promotion: Company using different promotional methods like online advertising, TV
commercials along with various social media advertising to promote their product and
services for customers.
 People: As Cadbury is focusing on hiring talented and skilled workforce so that they
could be able to deal with queries of customers.
 Process: Cadbury is performing their business activities by online websites along with
having stores for customers.
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 Physical evidence: As Cadbury is having their subsidiaries with different stores in more
than 50 countries for selling out their confectionery items.
Action plan:
Budget allocation
As being a marketing executive of Cadbury it identifies a systematic budget for promoting
along with performing out there different marketing practices in markets for giving customers
higher number of products through different varieties (Aldahmash, 2021).
Monitoring as well as controlling:
As Cadbury should ensure that their performance in terms of giving customers effective
quality served confectionery product with various discounts should be their higher and first
priority.
CONCLUSION
It has been concluded from above report that marketing is said to be an essential component
of business which is responsible for carrying as well as managing different marketing activities
of company. As this report explains about various roles and responsibilities of marketing that
could be helpful in satisfying demands of customers for generating profits. As marketing section
this report focuses on working collaboratively through different company department so that
work operations could be carried on smooth basis by achieving higher amount of profits. Also
with that this report explains about marketing mix of various companies which is beneficial for
company in order to determine the effectiveness through different tactics for increasing
competitive advantage in corporate markets. At last this report explains about increasing
knowledge level which are related to designing a marketing plan that could help them in
introducing new products of company in markets for having growth and success against
competitive rivals.
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