Marketing Strategies and Analysis for Cadbury Company

This report provides a comprehensive overview of Cadbury's marketing strategies. It begins with an introduction to marketing and its significance, followed by an analysis of current and future marketing trends, highlighting the increasing use of digital and social media. The report then details the four steps of the marketing process: market opportunity analysis, target market selection, marketing mix development, and management of marketing efforts. It also outlines the roles and responsibilities of a marketing manager, including market research, strategy formulation, customer relationship management, distribution channel decisions, and promotional planning. Furthermore, the report examines the interrelation of marketing with other functional units within an organization, such as HR, R&D, finance, and IT departments, emphasizing the importance of interdepartmental coordination. The report concludes by summarizing the importance of marketing for Cadbury, including its role in increasing customer base, enhancing brand image, and building customer relationships, and emphasizes the value of interdepartmental coordination for achieving a competitive edge and customer satisfaction. The report includes references to support the analysis.

Marketing

Table of content
• Introduction
• Current and future marketing trend
• Marketing process includes four steps:
• Roles and responsibilities of marketing manager:
• Interrelation of marketing with other functional unit of organisation
• Importance of marketing role for a company
• Conclusion

Table of content
• Introduction
• Current and future marketing trend
• Marketing process includes four steps:
• Roles and responsibilities of marketing manager:
• Interrelation of marketing with other functional unit of organisation
• Importance of marketing role for a company
• Conclusion

Marketing refers to the set of activities or processes that are followed by a company in order
to communicate, influence and persuading the customers behavior for making purchases.
Marketing plays an essential role in growth as well as success of a company as it is a
combination of various activities that support in influencing customers attitude. Cadbury
always tries to interact with its customer by performing several promotional activities with
the aid of print and digital media.
Introduction

The trend of marketing is increasing on continuous basis with the rise in competition and
expectation of customers. Currently company like Cadbury is using several mediums for
promoting its brand or products such as Social media sites, billboards, TV commercials,
Pop up ads etc. But the future will be more demanding as the number of player within
confectionery industry is increasing.
Current and future marketing trend

Marketing process
Marketing process refers to the analyzing of opportunity present within the market, selection of target customers
, development of marketing mix and management of marketing efforts. The step by step execution of this
process support a company in achieving their objectives behind marketing strategy.

Marketing process includes four steps
Analysis of opportunity in market:- This step includes the analysis of market to identify the changing needs and
expectations of customer towards company. This research support a marketer in determining the opportunities
present in market that support in further growth.

Selection of target market:- After determining the opportunities in market, next step is to
segment the customers as per the homogeneity in their demand and purchasing behavior
It further support in selecting the group of customers that must be target with required
product or marketing efforts for keeping them satisfied.
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Development of marketing mix:- After analyzing all the information that has been collected
from the earlier stages next step is to develop strategies for performing marketing functions.
This can be done by taking tactical decision made for controllable elements of marketing
mix.
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Management of marketing efforts:- This is an action phase of marketing process where the
activities performed over the guidance of marketing plan has been evaluated and then
manage as per the situation prevailing in the market. This support in achieving the desired
result from marketing efforts.
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Roles and responsibilities of marketing manager:
Conducting market research:- Marketing
manager is responsible for performing market
research on continuous basis for collecting
information regarding the changing need, taste
& preferences of customers. So, that product or
services can be improve and align them as per
customers' requirement.

• Formulating marketing strategy:- Marketing manager have to formulate strategies in
order to perform marketing operations effectively. So that efforts can be put toward the
accomplishment of organisational goal and achievement of competitive advantage.
• Customer relation management:- In order to keep customers satisfied with services
offered by company, marketing manager is responsible for maintaining a relation with
customers. This can be done by interacting with them, listening to their issues and try to
resolve them.
Continue….