This report provides a comprehensive marketing plan for Cadbury, a major player in the confectionery industry. It begins with an introduction to marketing and its importance, followed by an overview of Cadbury's business, including its vision, mission, and objectives. The report then delves into Cadbury's STP (Segmentation, Targeting, and Positioning) approach, analyzing its market segmentation based on geography and demographics, its target audience, and its brand positioning strategies. A SWOT analysis is conducted to identify Cadbury's strengths, weaknesses, opportunities, and threats. The marketing mix (4Ps: Product, Price, Place, Promotion) is examined in detail, with a focus on the new 'sugar-free chocolate' product. The report includes a budget plan and discusses monitoring and controlling measures. The conclusion emphasizes the role of marketing in driving sales and brand awareness, and the importance of a well-defined marketing plan for achieving organizational goals. The report also includes a list of references used to support the analysis.