Marketing Strategies for Cadbury: An In-Depth Analysis

This report provides a comprehensive analysis of Cadbury's marketing strategies. It begins with an introduction to the marketing concept, current and future trends, and then delves into the overview of the marketing process, including mission, situation analysis, marketing strategy, marketing mix, and implementation and control. The report examines the roles and responsibilities of a marketing manager, the interrelation of marketing with other functional departments such as finance, research, and human resources, and the value and importance of the marketing role. Furthermore, it explores the significance of effective interrelationships between departments and compares the application of the marketing mix (product, price, place, promotion, and people) for Cadbury and Mars. Finally, the report concludes with a basic marketing plan for the organization, providing a complete overview of Cadbury’s marketing approach.