BMP4004: Cadbury's 4Ps Marketing Mix in Contemporary Marketing

This report provides an analysis of the marketing mix, focusing on Cadbury as a case study. It explains the concept of marketing and the marketing mix, followed by a theoretical explanation of the 4Ps (Product, Price, Place, Promotion). The report then applies the 4Ps marketing mix to Cadbury, examining its product range, pricing strategies, distribution channels, and promotional activities. It highlights Cadbury's global presence, affordable pricing, and diverse promotional techniques. The conclusion emphasizes the importance of the marketing mix for businesses to satisfy consumer needs and achieve long-term goals, noting Cadbury's success in leveraging these strategies.

Business Management
BMP4004
Contemporary Issues in Marketing
The nature and importance of the
marketing mix within the marketing
process
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Submitted by:
Name:
ID:
Contents
Introduction p
An explanation of marketing p
An explanation of marketing mix p
A brief theoretical explanation of 4Ps marketing mix
p
Introduction of product/service
p
Application of 4Ps marketing mix to the selected
product/service p-p
Product p
Price p
Place p
Promotion p
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Conclusion p
References p
Introduction
In today's time, the alteration it the existing world because of the enhanced growth
of the infrastructure, technologies, needs and wants of the people. The current market area
is also fluctuating quickly that involves modification in the research and development, up
gradation in the technologies, preferences of the consumers. Contemporary problems are
advantageous which assists a firm to examine regarding the problems encountered by the
organization in the area of marketing as well as methods to overcome it (Purohit, Paul
and Mishra, 2021). The following report is based on the company Cadbury which is the
international confectionery brand of United Kingdom. Organization is having their
headquarters, West London and functions in more than 50 nations globally. Moreover to it,
the following report will cover about the marketing as well as of the marketing mix. This will
also include about the introduction of the offerings of the company. Application of 4Ps
marketing mix to the selected product/service will also be included in this (Abedian and et.
al., 2021).
An explanation of marketing
This is the operation as well as the method of making, interacting and transferring
the ethics to the customers. The process and working of the marketing is conducted by all
the business organization in order to enhance their business success and growth. This assist
the firm is increasing the demand and revenue which majorly assist in enhancing the brand
recognition of the company. In addition to it, marketing assist in analyzing the behavior of
the consumers. Several technologies of sales promotions can be attain with the help of this.
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This supports in classifying the performance and productivity of the firm as well, as it will
lead to their long term growth and success (Mintz and et. al., 2021). Moreover to it, the
main aim of it is that a firm is more inclined towards the increasing the demand of the
consumers by understanding their desires and requirements. There are various sort of range
in it that are in respect to the business to consumer and business to business. In addition to
it, business to business element of this includes the dealing or buying selling of the offerings
of the company among the two business firms. For instance, trading of the offering among
the retailers as well as with the wholesalers in the respect to the marketing. Whereas, in the
business to consumer element, business firms focusing on selling their product direct to the
consumers in the market. Organizations can utilize several form of marketing which can help
them in increasing their consumer base as well as increasing their brand value, these
methods are traditional marketing and other one is digital marketing.
An explanation of marketing mix
This is one of the most advantageous idea opted by several firms in order to accomplish
their well defined goals. The main aim of all the firms is to generate more income or
enhancing the potential of the future development and profitability. This is an essential tool
which assist the firm to offer their range of the products in order to give more optimistic
behavior in the mind set of the consumers towards the company. With the assistance of this
framework, a firm is more capable to impact their consumers to buy their offerings (Lim,
2021). By this process, associates of the marketing of the different companies promote as
well as advertise their goods in the market area in order to attain more potential consumer
base. This assist in enhancing the sales and brand goodwill of the firm. Moreover to it, the
components of the marketing mix involves the promotion, Price, Product and place.
Cadbury is the British international firm which is having their headquarters in London,
United Kingdom. Furthermore, firm is one of the biggest confectionery firms in the entire
world. With the assistance of the marketing mix which assist in evaluating the techniques of
the firm and the method utilized in order to increase the sales and brand goodwill of the
company.
A brief theoretical explanation of 4Ps marketing mix
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 Product – This can be anything which a firm gives to their clients or users which are
services or merchandise. These offerings can either be intangible or tangible in their
nature. Every product satisfies the wants as well as desires of the people. Moreover,
a good which a firm sells to their consumers are more better in the quality as well as
sells in competitive prices in order to attract more and more consumer base
(Rauschnabel And et. al., 2022).
 Price – This refers to the cost which is charged from the consumers in exchange of
the sold goods and services. Organizations need to concentrate on satisfying the
needs or providing their consumer what they are looking for in order to ask for the
worthy amount in return. Furthermore, a well positioned price of any good assist in
accomplishing the objectives of the firm and assist in the positioning of the products.
 Place – The place is the geographical area in which the offering of the company are
easily available for the consumption of the consumer. This is one of the essential
element of the marketing mix. This involves the supply chain, location,
transportation and many more. The essential activity of the marketing is the supply
chain of the goods.
 Promotion – This is a practice of promoting the offerings of the firm in the eyes of
their potential base of customers (Qadri and Bhatti, 2021). This can easily attained
by several techniques that involves the sales promotion, direct marketing,
advertisement and several more. This assist in positioning the interaction directly
with the consumer as well as this also assist the firm in increasing their brand value,
goodwill, awareness of their offering and also supports in showing the advantages of
the goods. This also assist in accomplishing the objectives and long term goals of the
firm in an effectual way.
Introduction of product/service
In order to satisfy the needs as well as wants of the people, organization
manufacture to accomplish that in the market area. Product is the crucial element of the
business because this is the reason for the survival of the company (Bosah, 2022). Selling
of the goods basically done by the marketing as well as department of the sales. As
marketing associates of the company are focused in selling of the products and services to
the consumers. Goods can be classified in accordance to the business to business segment
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as well as business to consumer segment and it can also be in form of tangible and
intangible. In addition to it, goods are known to be produced with the help of the
technology and labors from the raw material to the finished goods in the market place. The
respective firm is the subsidiary organization which is founded in the year 1824 and it was
founded by John Cadbury. Organization is dealing in large range of products and company is
maintaining the high quality of different flavors. Product mix of the Cadbury involves the
candies, gums, chocolates, biscuits, 5 star, Oreo, dairy milk, eclairs and various more. This
includes in the confectionery industry.
Application of 4Ps marketing mix to the selected
product/service
Product
Cadbury is one of the major global brand which manufacturers the top quality good
as well as possessing several form of the product range in the categories of ice cream, bars,
desserts, beverages, cookies and many more (Autry, 2021) . There are other star products
of the Cadbury are Diary Milk, Temptation, Eclairs, 5 Star, flakes, fudge and several more.
Organization is focusing on selling their products globally and because of this company is
has enhanced brand reputation. Company is having more products which are available in
several categories as well as different flavors in an affordable rates (Sulistyo, 2021) .
Price
The respective firm Cadbury is known for their top quality merchandise at an
affordable rates. Organization functions their operations globally. As the firm aide the policy
of premium pricing for few of their goods as the products are of top quality. The goods
which are having the high rates which are temptation, Cadbury Silk, Bournville which utilizes
the price skimming strategies. This is the method by which a large scale company ask for
more rates form the people as well as it minimize it over time period. Several size of the
goods are produced by the Cadbury which offers low rates of various goods which are
economically impact the several areas of the consumers. In addition to it, chocolate Dairy
milk is one of the most consumed product of the company in the world.
Place
As Cadbury is a multinational confectionery brand, it has huge distribution channels.
Its distribution channels extend not only to the United Kingdom, but to almost every
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country in the world (Hyde and Mitchell, eds., 2021). Due to the alteration in sales places,
products are available worldwide. These products can be purchased at supermarkets,
convenience stores, corner shops, and other general stores. Cadbury is renowned for its
local availability of products. The product is also available online. Due to the high production
volume of our products, people can purchase the products from many e-commerce
websites such as Amazon, Flipkart and Snapdeal.
Promotion
Cadbury is the producer of numerous confectionery merchandise like sweets, bars, desserts
and many others. It advertise for promoting on enhanced scale in order to aware the client
regarding its merchandise. Cadbury makes use of seevral types of promotional techniques in
accordance to attain the clients for growth the income. These strategies consists of
commercial with the help of Television, radio as well as print media. It additionally makes
use of social media strategies or digital media to draw the consumers of different places.
Everyone likes chocolates and cookies whether or not it may be kids or adults or aged
people (Czinkota And et. al., 2021). The Cadbury goods stimulated each age group. The
major purpose of the Cadbury is that there product will attain to most quantity of people
and there product gives more happiness in the lives of the consumers. A major capital is
spend each 12 months for the promoting of company and its merchandise. Cadbury comes
into many controversy due to its commercial however on the same time the organization
gained might also awarded. The advertisement of Cadbury on achieved on a huge scale that
a small shop, hotels, corners,and many others has its posters, banner and hoardings.
Conclusion
From the above report it has been concluded that marketing is an aspect in which
the firm advertise their goods to offer the consumers in order to satisfy the requirements
and wants of the clients. In addition to it, marketing mix is the method which a firm utilizes
to impact the market. This has four components which are named as place, promotion,
product as well as price. Moreover to it, product is very essential for the survival of the
business as in order to sustain for the long term business must have a product to sell and
earn money in return which is known as price. Furthermore, area in which the product is
sold and the marketing of the product in the particular market area is known to be the
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promotion. Additionally, it has also been concluded that CadBury has the several form of the
goods with having certain rates as well as having the major supply chain and also utilizes
various method of advertisement which assist in increasing the demand and sale of the
offerings.
References
Czinkota, M.R. And et. al., 2021. Marketing Management: Past, Present and Future. Springer
Nature.
Hyde, F. and Mitchell, S.L. eds., 2021. Charity Marketing: Contemporary Issues, Research
and Practice. Routledge.
Autry, C.W., 2021. Supply chain research: considering the discipline’s evolving relationship
with marketing, current issues, and future research directions. Journal of Marketing
Theory and Practice, 29(1), pp.101-113.
Bosah, G., 2022. Traditional and Contemporary Notions of Marketing Communications.
In Marketing Communications in Emerging Economies, Volume II (pp. 11-35).
Palgrave Macmillan, Cham.
Qadri, H.M. and Bhatti, M.I., 2021. Conclusion on contemporary issues in Islamic social
finance. In Contemporary Issues in Islamic Social Finance (pp. 347-348). Routledge.
Rauschnabel, P.A. And et. al., 2022. What is augmented reality marketing? Its definition,
complexity, and future. Journal of Business Research, 142, pp.1140-1150.
Lim, W.M., 2021. A marketing mix typology for integrated care: the 10 Ps. Journal of
Strategic Marketing, 29(5), pp.453-469.
Mintz, O. and et. al., 2021. The right metrics for marketing-mix decisions. International
Journal of Research in Marketing, 38(1), pp.32-49.
Purohit, S., Paul, J. and Mishra, R., 2021. Rethinking the bottom of the pyramid: Towards a
new marketing mix. Journal of Retailing and Consumer Services, 58, p.102275.
Abedian, M. and et. al., 2021. A game theory approach to selecting marketing-mix
strategies. Journal of Advances in Management Research.
Sulistyo, A., 2021, January. Sme’s Strategy in Creating Sustainable Business During Covid-19
Towards the New Normal Era Based on Marketing Mix Perspective. In International
Conference on Health and Medical Sciences (AHMS 2020) (pp. 200-204). Atlantis
Press.
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