Marketing Function Analysis: Cadbury Company Report

This report provides a detailed analysis of the marketing function within Cadbury, a global confectionery company. It begins with an introduction to marketing and its importance in driving sales and attracting customers. The report then explores the roles and responsibilities of the marketing function, including exchange, consumer orientation, and adapting to current and future trends. It outlines the marketing process adopted by Cadbury, which includes market research, strategy development, plan execution, and evaluation. The report also examines the roles of marketing in both B2B and B2C segments. Furthermore, the report delves into the marketing function's relationship with other departments within the organization, such as research, finance, and human resources, highlighting the strong inter-relationships that contribute to Cadbury's overall success. The report concludes by emphasizing the importance of these interdepartmental connections in achieving organizational goals and maintaining a competitive edge. The report includes references to various marketing and business resources.

MARKETING ESSENTIALS
Cadbury

TABLE OF CONTENT
• Introduction
• roles and responsibilities of the marketing function
• roles and responsibilities of marketing related to the wider context of organisation
• Conclusion
• References

INTRODUCTION
• Marketing is an essential function of management that is carried out to aware customers and to increase
in sales of a product as well as service. Main aim of marketing is to attract new buyers in order to get
competitive advantage. It refers to analyse demand, needs and requirement of potential buyers and to
provide products accordingly in order to satisfy them. It is a wide concept that comprises all the
functions pertaining to advertisement and promotion of goods & services. In context of Cadbury,
Marketing managers give due importance to customers and emphasise to produce unique products to
meet with the demand arises at market place. The presentation give a wide perspective about marketing
function in reference to Cadbury. Here are the points discussed in the present report, Roles and
responsibilities of marketing functions along with marketing concept, nature and process adopted by
company to promote its products. Interrelation between different departments in organizational context.

ROLES AND RESPONSIBILITIES OF THE
MARKETING FUNCTION
• Exchange function: It is a process to
exchange products as well as services
with consumers for money. In addition,
it also includes exchange of ideas,
technology, thoughts between buyer
and seller. With reference of selected
company, they owns outlets all over the
globe in order to provide render
necessary goods to significant buyers.

CONTINUE
• Consumer Oriented: Consumers are
important stakeholder for every
business. To sustain at market place for
a longer period of time, it is vital to
produce goods as per the requirement
of consumers. In context of Cadbury,
they carry out market research to gather
appropriate information regrading
needs of buyers and provide products
accordingly.

CONTINUE
• Current and future trend: As per present
scenario, most of the companies have been
adopted digital and online approaches to
enhance their presence and to grab higher
market share. In this report, it is monitored that
Cadbury is using social media platforms, search
engine optimiazatio9n and other tools to
increase in sales. While managers of company
are looking forward to adopt more customized
as well as personalized promotion techniques as
per future requirement to enhance in the number
of buyers.

CONTINUE
Marketing Process: Process that is followed by Cadbury is bifurcated in four stages which are discussed as below:
• Step1- At this step marketing team of company conduct a survey bin order to garther necseeary information
about prevailing trends, needs and requirements of consumers and so on.
• Step2- After collect necessary data, they prepare appropriate strategies and marketing plan to attract more
number of byers and increase in sales of organization.
• Step3- At this step managers execute the plan in appropriate manner to promote and advertise the product
among potential buyers. It helps them to increase in sales as well as profitability.
• Step4- This is the last and most crucial stage. Under this, managers evaluate marketing plan and strategies,
analyse its impact over revenue to make further improvements.

CONTINUE
• Marketing is a crucial function that is
carried out to enhance the presence of
company at market place. B2B & B2C
both are essential for a marketer in
order to increase in sales and profit
margin. In context of Cadbury, they are
efficiently working in both segment
through effective retail management
and various outlets over globally. Role
of marketing department in context of
B2B and B2C segments is elaborated
in upcoming sli

CONTINUE
• Market Information
• Distribution
• Branding
• Positioning

ROLES AND RESPONSIBILITIES OF MARKETING
RELATED TO THE WIDER CONTEXT OF
ORGANISATION
Marketing is a business function which helps to achieve predefined goals and objectives through
increasing in sales and profit margins of company. It comprises various activities such as
advertisement, promotion, distribution and many more. In this was, it helps to increase in goodwill
of organization through enhancing it presence among target segment. Thus, marketing department
is one of the important division of an organisation that plays a significant role in overall growth of
company. Moreover, there are also other departments such as operations finance, resources, human
resources and many more. In context of Cadbury, strong inter-relation has been identified between
different departments in order to increase efficiency and overall business performance. Association
of several divisions of company is outline in upcoming slides:

MARKETING AND RESEARCH:
• Research refers to conduct an in depth study on a particular topic to draw valuable inferences.
Information gather by respective division help to formulate appropriate stargates for future
improvements. In reference of Cadbury, there is research team collect necessary information
from market place pertaining to customer needs, requirement, current trends and so on. It assists
marketers to prepare appropriate plans to attract more number of buyers and to increase in
revenue. Further, they both need to communicate with each other in order to implement
strategies and improve overall business efficiency. Thus, there are strong inter-relation between
both divisions of entity.

MARKETING AND FINANCE
Finance managers are responsible to manage inflow and outflow of cash within organization in an
efficient manner. They undertake different activities such as procurement, allocation of funds and
keep proper control over cash to minimize cost and increase in profit margins. They monitor different
sources of fund such as equity, debt and other in order to ensure sufficient availability of cash to
perform various task in an efficient manner. In reference of Cadbury, it is monitored that both
departments posses strong association with each other. Marketers prompt a product or service among
that helps to increase in revenue of company. It leads form towards higher cash inflows and profit
margins. Whereas, Finance team provide funds to marketing department in order to undertake various
promotional and advertisement activities. Thus, there is strong inter-relation between both the
divisions of company