This report provides an analysis of Cadbury's marketing strategies, focusing on the application of the marketing mix and the marketing planning process to achieve business objectives. It compares Cadbury's strategies with those of its competitor, Nestle, across various elements of the marketing mix, including product, price, place, promotion, process, people, and physical evidence. The report also evaluates different tactics employed by organizations, such as marketing mix strategies and benchmarking techniques. Furthermore, it includes a basic marketing plan for Cadbury, outlining strategies for segmentation, targeting, and positioning, as well as a SWOT analysis to assess the company's internal capabilities and external environment. The plan also covers the marketing mix for a new product launch, including product, price, place, promotion, people, process, and physical evidence, along with estimated costs and monitoring and control measures. The report concludes by emphasizing the importance of analyzing the marketing role and strategies for organizational success, highlighting the need for coordination among different departments to improve performance and productivity.