Cadbury: Marketing Essentials Presentation, Strategies and Analysis

This presentation provides a comprehensive overview of the marketing essentials applied by Cadbury, a prominent multinational confectionery company. It begins with an introduction to marketing concepts and processes, including production, product, marketing, selling, and societal marketing concepts, and how Cadbury uses these. The presentation then explores current marketing trends like online marketing, including digital marketing and AI. The core of the presentation delves into the marketing process, covering situation analysis, strategy, marketing mix, and implementation. The roles and responsibilities of a marketing manager are outlined, along with the interrelation of marketing with other departments, such as human resources, production, and finance. The importance of the marketing role in increasing awareness, consumer satisfaction, and building brand loyalty is also highlighted. Finally, the presentation summarizes the key takeaways, emphasizing marketing's significance in building goodwill, influencing consumers, and achieving company goals. References to academic sources are included to support the analysis.

MARKETING ESSENTIAL

Table of content
 Introduction
 Concept of marketing
 Marketing processes
 Role and responsibility of a marketing manager
 Interrelation and influence of marketing with other functional departments
 Vale and importance of the marketing role
 significance of having effective interrelationship between various functional
department
 Conclusion

Introduction
Marketing refers to the business activity that mainly focuses on promoting
goods and services of the organisation. Along with it, marketing process in the
companies also concern with creating value and building better relationship with
the consumers
The present PPT of marketing essential is based on Cadbury, a British
multinational confectionery company that is owned by Mondelez International.

Concept of marketing
 Production concept
 Product concept
 Marketing concept
 Selling concept
 Societal marketing concept

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 Online marketing: This is a multi-channel
digital marketing strategy that is currently
being a trend and give a new edge to the
organisations. Under this trend, Cadbury
expand their traditional marketing strategy to
digital marketing such as; Pay per click, E-mail
Marketing, video campaigns.
 Artificial Intelligence: This is the future trend
of marketing that enables marketers to develop
highly personalised consumer experience and
focuses on intelligent searches.

Marketing processes
 Situation Analysis
 Marketing Strategy
 Marketing mix decision
 Implementation and
control

Role and responsibility of a
marketing manager
 Conducting marketing
research
 Consumer awareness
 Build relation with consumers
 Developing marketing strategy
and plan

Marketing and other functional
departments
 Marketing is interrelates with various department within the organisation;
 Marketing and Human Resource: The Human Resource Department of Cadbury supports
marketing department in hiring the suitable candidates and on the other hand marketing
team guides team of HR in hiring and recruiting employees so that they can hire the best
fitted person for the vacant position.
 Marketing and Production department: Marketing department collects the information
about the consumer's need and also conducts the survey to understand what consumer's
think about the quality and value of the product and hence the report transfer to the
production department so that they can improve the negative feedback from customers.

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 Marketing and Finance department: The finance department of Cadbury
supports the marketing department with a lot of statistical information regarding
moderate prices that expected by consumers for a specific product.

Importance of the marketing role
 Increase awareness: The role of marketing is advertising so that they can aware
about the products, services and organisation to the target consumers. By raising
awareness through marketing, organisation can able to build an audience of potential
consumers that enable the demand of the product and help company in making
profits.
 Consumer satisfaction: Under marketing process, company identify the need of
consumers that help them to deliver quality products that fulfil the need of customers.
It also create consumer value and satisfaction. Higher level of satisfaction lead to
greater consumer loyalty that result in better performance of Cadbury.

Significance of having interrelationship
between functional department
 From the identification of interrelation of marketing with other departments of the
organisation it can be seen how essential marketing department is to the Cadbury.
 It is responsible for building the image and reputation, sell new products and
services effectively and creates consumer loyalty.
 The main purpose of marketing department is to influence the target consumers
towards the business.
 For better cross functional activity the coordination is need to be proper.

Conclusion
 From the present PPT it has been summarised that Cadbury is a renowned brand in
chocolates segment.
 Marketing is an essential part of the company that build the goodwill in the
marketplace.
 Marketing manager had responsibility to take all the necessary actions for the end
goal of company and help the industry to achieve the vision.