This report provides an overview of marketing essentials with a focus on Cadbury, a leading confectionery brand. It discusses the role and responsibilities of the marketing function and its interrelationship with other departments. The report details the application of the marketing mix (Product, Price, Place, Promotion, Process, People, and Physical Evidence) by Cadbury, comparing its strategies with those of Nestle. Furthermore, it outlines Cadbury's marketing plan, including the company's overview, mission, vision, marketing objectives, STP (Segmentation, Targeting, and Positioning) strategies, and SWOT analysis. The plan aims to capture a larger market share for a new range of fat-free flavored milk. The report concludes by emphasizing the importance of a well-defined marketing plan for achieving organizational goals and maintaining a competitive edge in the marketplace. Desklib provides a platform for students to access similar solved assignments and study resources.