Cadbury's Marketing Function Interdepartmental Relationships Report

This report provides a comprehensive overview of Cadbury's marketing function. It begins with an introduction to marketing and its core activities, emphasizing its role in promoting the sale of goods and services. The report delves into the specific roles and responsibilities within Cadbury's marketing department, including market research and the analysis of consumer trends. Furthermore, the report explores the interrelation of the marketing department with other key departments within the organization, such as finance, HR, and production, highlighting how these departments work together to achieve organizational goals. The conclusion emphasizes the importance of marketing in creating brand awareness and driving sales, as well as the necessity of interdepartmental coordination for achieving desired outcomes. The report also includes references to relevant books and journals supporting the analysis.

Marketing Essentials

TABLE OF CONTENT
• Introduction
• Roles & responsibilities of marketing function
• Interrelation of marketing department with other
departments of organization
• Conclusion
• References

INTRODUCTION
Marketing can be defined as set of activities that a firm undertakes in order to promote the
buying and selling of a goods and services. In which it includes advertising, selling
and delivering of goods to consumers or other business units. Marketing is considered
as core business which is carry out by organization so that the management team of
marketing will be able to promote its business function in a effective way. The
present report is based on Cadbury, which is a British multinational confectionery
company. This is the second largest confectionery brand across globally.

Role and responsibility of Marketing function.
The marketing term refers to an effective process which make sure that each and every individual
become familiar with the product or services that is offered by company. For this same company
need to opt some effective strategies related to promotion. This will assist the management team in
order to retain their potential consumers for a larger period. For the same the management team of
chosen firm need to considered some marketing concepts so that it will become easy for them to
carry out all function in proper and effective way. In which some of the essential concep0ts of
marketing is discussed below:

Cont...
Manufacturing concept: The term manufacturing refers to the conversion of raw material into finished
goods. In which this concepts is mainly based on an approach by which company can increase its
supply with cost reduction method.
Selling concept: According to this concept the main highlight of this elements is that consumer need to
purchase all products of company only when the company offers their products in aggressive manner.

Cont..
Product concept: This concept is mainly based on assumption as people will prefer hight
quality product even if the prices is too high. For this management team need to adopt some
advanced technologies in order to increase the sales and profit of company.
Marketing concept: In this consumers are the main focus or centre point for firm. In which
mangers provides good and service to their consumers on the basis of their requirements.

Cont..
In addition to this there are various roles and responsibilities of marketing function within
Cadbury and these are as follows:
Market research: This has been analysed that the marketing research is the main
role of marketing section as they need to analyse all trends and preferences of consumers.
And this will assist them in making effective strategies and policies on the basis of the
requirements of consumers.

Discuss how role and responsibility of marketing is
related with other departments within organisation
In an organization , marketing function is consider as the crucial and essential elements. In a
business unit, the function of marketing is interrelated with the other section of company too
in order to attain the goal of company. In context of chosen firm, the interrelation between
all departments with marketing is mentioned below:
Marketing and finance: The function of finance department is to mange the
outflow ad inflow of cash within company.

Cont..
Marketing and HR: the role that is performed by the HR manger is to recruit, select and
appraise their employees within firm.
Marketing and production: role of product team is to produces goods and services on the
requirements of consumers now it is the responsibility of marketing team to identifies the
requirements, trends and preferences of consumers so that production team will able to
produce such type of goods which satisfy the needs of consumers.

Cont..
Marketing and selling : The main objective of each and every firm is to increase the sale
and profit margin of company. This is possible only if the potential consumers of company
will retain and sustain for longer period of time. This could be achieve by offering good
quality and unique product to consumers.

Conclusion
From the above business report, it can be concluded that marketing plays an important role
in promotion of goods at the market area. This is valuable factor for developing awareness
about the products offered by company so they can easily enhance their sales volume.
Marketing functions are interlinked so they had to coordinate with other department for
achieving desired outcomes. Furthermore, marketing plan is helpful in analysing the actions
that are to be performed by them for achievement of set business objective and goals. goals
and the objective.

References
Books and Journals
Schaefer, J.W., 2018. Content Marketing: Essential Guide to Learn Step-by-Step the Best Content Marketing Strategies to
Attract your Audience and Boost Your Business. EC Publishing via PublishDrive.
Davis, J., 2017. Measuring marketing: the 100+ essential metrics every marketer needs. Walter de Gruyter GMBH & Co
KG.
Pooler, J.A., 2018. Demographic targeting: the essential role of population groups in retail marketing. Routledge.