Cadbury Marketing Plan: Strategic Goals, Objectives, and KPIs
VerifiedAdded on 2023/06/18
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AI Summary
This report presents a comprehensive marketing plan for Cadbury, a leading confectionery brand, outlining strategic goals and objectives. It begins with an overview of the company's history, vision, and mission, followed by a detailed application of the STP (Segmentation, Targeting, and Positioning) approach to identify and reach the target market effectively. A SWOT analysis is conducted to assess Cadbury's internal strengths and weaknesses, as well as external opportunities and threats. The plan defines strategic marketing goals, emphasizing a 30% sales increase by 2022 through product diversification. Key Performance Indicators (KPIs) are identified to measure the success of the marketing plan, focusing on return on investment, market share, and customer engagement. A marketing budget is also provided, outlining the financial resources required for effective marketing operations. The report concludes that effective marketing planning, including SWOT analysis and KPI tracking, is essential for Cadbury to achieve its strategic objectives and maintain a competitive edge.
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