Importance of Social Media for Cadbury's Business Marketing Strategies

This presentation examines the crucial role of social media in Cadbury's marketing strategy. It explores how Cadbury leverages social media platforms to enhance brand awareness, increase inbound traffic, improve search engine optimization (SEO), and boost conversion rates. The presentation discusses the benefits of social advertising, consumer satisfaction, and brand loyalty through social media engagement. The research methodology includes a qualitative approach with secondary data sources, focusing on the impact of social media on Cadbury's business growth and development. The findings emphasize the cost-effectiveness and wide reach of social media, enabling Cadbury to connect with a large consumer base and implement innovative advertising strategies. References from academic journals support the analysis, concluding that social media is essential for modern marketing success. This presentation is a valuable resource for understanding how Cadbury uses social media to achieve its marketing goals.

Individual Presentation

TABLE OF CONTENT
Introduction
Importance of social media
1. Leverage social advertising
2. Boost brand awareness
3. Increase inbound traffic
4 Improve search engine optimisation
5. Increase conversion rate
6. Satisfaction of consumers
7. Enhance brand loyalty
Findings
Research methodology
Conclusion
References

INTRODUCTION
In this presentation, there is discussion about importance of social media for
business. This presentation is based on CADBURY which is one of the best
confectionery brand after Mars. Parent company of CADBURY is Mondelez
International. Social media is the platform through which people interact with
each other.

Importance of social media
With the help of social media
techniques, business operations can
done in better and effective manner.
With change in market trends,
managers of CADBURY came to
know about it and they are able to
accept it for consumer satisfaction.

1. Leverage social advertising
The social media are spreading out at a rapid rate and advertisements on them
helps in easy marketing of the products for the Cadbury. When majority of the
business enterprise makes use of social media advertising then it has been
recognised that it helps in easy and effective marketing. Through social media,
the performance and working of the advertisements can be measured and
analysed properly and improvements can be made accordingly.

2. Boost brand awareness
Social media is a very powerful technique
when the Cadbury aims to grow and
improve their demand of products in the
market. Thus, Cadbury will have a positive
impact of using social media tools like easy
identification of the target customers,
attention can be get very easily through the
visual representation of the advertisements.

3. Increase inbound traffic
Inbound marketing is one of the key concept in marketing in present business
world because this helps in generating the targeted traffic to the websites. This
is the tool which will help in establishing the conversion of traffic on the
official website of Cadbury to the proper and relevant manner.

4. Improve search engine optimisation
The search engine optimisation and social
media are strongly connected with one
another. Cadbury will focus on search
engine because it helps in knowing and
targetting the customer easily. This will let
company know that which activities and
advertisements are viewed majority of the
times and which has not been viewed.

5. Increase conversion rate
With the help of social media, there is discussion about different aspects related to
products and services which are important and significant for providing
satisfaction to consumers. In advertisement of CADBURY, there is discussion
about different aspects which is crucial and relevant in context of material used
for manufacturing.

6. Satisfaction of consumers
Social media advertisement must present
actual product in front of consumers, so they
are satisfied while purchasing chocolates
from CADBURY. Otherwise there are
possibilities that organisation may loose
consumer. Customer satisfaction is one of
the best way through which organisation can
boost their image in industry.

7. Enhance brand loyalty
Majority of the business are stuck towards
the followers count because if the
company will ask any respondent about
their loyal and most trusted brand then
they will going to speak favourable
about that and this will have solid word
of mouth through social media strategies
about the company

Findings
From the above discussion, it is clear that role of social media is increasing day by
day because it assist in improving business growth and development.
 With the help of social media platform, it is easy to cover large number of
consumers and make innovative approaches through which they can advertise
among people. Advertising become cheap and people can access it 24*7 with
each reach to consumers.