Cadbury's Marketing Mix: Strategies, Functions and Market Positioning

This report examines Cadbury's marketing mix, focusing on the strategies and functions the company employs to promote its brand and product-related services in the market. It identifies promotion, selling, and pricing as key functions of the marketing mix, emphasizing the importance of managing these elements to influence consumer reaction. The analysis is structured around the 4Ps—Product, Price, Promotion, and Place—detailing how each contributes to Cadbury's market success. The report concludes that effective digital marketing and a well-executed marketing mix are essential for connecting with potential customers and maintaining a strong market presence. Desklib provides a wealth of similar resources and study tools for students.

Marketing Mix

Contents
INTRODUCTION...........................................................................................................................3
TASK...............................................................................................................................................3
Functions of marketing mix.........................................................................................................3
Concept marketing mix................................................................................................................3
4P’s..............................................................................................................................................3
Product helps the company to sell more......................................................................................3
CONCLUSION................................................................................................................................4
REFERENCES................................................................................................................................5

INTRODUCTION
The marketing mix refers to the set of plan of actions and strategies or campaigns that are
used by company to promote their brand and product related services in the market (Lau,
2020). The management consider in this report is Cadbury. Cadbury apply various marketing
strategies to be the part of the market for longer period of time.
TASK
Functions of marketing mix
 Promotion – It termed as the email and content marketing to social media and advertising
strategies that will relates to the promotional campaigns.
 Selling – It refers to the buying and purchasing session that involves the inflow and
outflow of the product and their services.
 Pricing – As setting the price is not an easy task to maintain the standard at the market.
Cadbury follows various plan of action for setting the objectives and cost.
Concept marketing mix
Marketing mix is the set of various manageable sections in Cadbury (Huang, Xu, and Lim,
2021). It use the manner to influence the consumer’s reaction in the orientated marketing
situation that involves the political, social, cultural, economic and advertising sections.
4P’s
 Product – It involves the physical attribute, packaging, labelling, branding in the
company.
 Price – Cadbury follow several strategies while setting their prices in market.
 Promotion – Cadbury have various techniques and methods that maximise their
promotion facilities to their consumers.
 Place – It involves the transporting, warehousing storing, and handling of products.
Product helps the company to sell more
The type of product will moderately commands that how much company can be responsible
for it (Arifin, Sumarwan, and Najib, 2020). And also where they should place it and how they
will promote it in the market place.

CONCLUSION
From the above mentioned report it has been concluded that, digital marketing and marketing
mix will also termed as online marketing that involves the promotion of brands to connect with
potential customers.

REFERENCES
Books and Journals
Lau, M.Y.M., 2020. Effects of Marketing Mix on Students’ Selection of Transnational Top-up
Degrees in Hong Kong. International Review of Management and Marketing. 10(5).
p.27.
Huang, H.C., Xu, J. and Lim, A., 2021. Marketing Mix Optimization with Practical
Constraints. arXiv preprint arXiv:2101.03663.
Arifin, Z.A.L.S., Sumarwan, U. and Najib, M., 2020. The Influence of Marketing Mix on Brand
Image, Motivation and Students Decision to Choose Graduate Studies of IPB
University. Journal of Consumer Sciences. 5(2). pp.139-156.