Marketing Strategies for Cadbury: SWOT and PESTEL Analysis

Desklib provides past papers and solved assignments. This presentation analyzes Cadbury's marketing strategies.

MARKETING PLAN DEVELOPED AND
EVALUATED FOR CADBURY
LO3
P4 THE IMPORTANCE AND VALUE OF MARKETING PLANS
AT CADBURY
M4 MARKETING PLAN ADOPTED BY CADBURY

TABLE OF CONTENTS

INTRODUCTION
This PowerPoint presentation consists of assessing the
strategic position of Cadbury in the market among the
competitors by applying the factors of marketing mix. The
SWOT analysis of Cadbury is discussed as to measure the
growth of the company’s revenues with respect to strategic
framework. The main purpose of this presentation is to
expand the business of Cadbury not only in domestic market
but also internationally by applying marketing concepts and
theories.

EXECUTIVE SUMMARY
Cadbury was founded in 1824 by John Cadbury in
Uxbridge, UK. it is acknowledged as the well known
organization across the world. One of the supreme
product of Cadbury is “Dairy Milk” since 1905 that has
increased the revenue of Cadbury. Cadbury mainly focuses
on top quality, value of money and effective advertisement
(Bailey and Alexander, 2017).

EXTERNAL ANALYSIS
The primary step at Cadbury for strategic management is
analyzing the current factors in the external environment
and internal environment (Choo, 2018).
For analyzing externally, there are two analysis to be done:
• PESTEL framework
• Porters’ five forces model

PESTEL ANALYSIS
The factors that are included in this framework influences
the operations of Cadbury (Grünig and Kühn, 2015)
• Political
• Economic
• Social
• Technological
• Environmental
• Legal

PORTERS’ FIVE FORCES MODEL
To evaluate the present situation in the market, this
framework is necessary and will improve the effectiveness
of the business plans (Stindt et al., 2017).

INTERNAL ANALYSIS
Cadbury has the brand name in producing the chocolates
with high quality. Bourneville is the main unit of
production for Cadbury in which Mondelez has invested
£75 million in the Bourneville plant. Other then this there
are various strengths and weakness; threats and
opportunities for Cadbury, which are required to be
analyzed for sustaining in the market at the top position
(Choo, 2018).

SWOT ANALYSIS OF CADBURY

STRATEGY FOR MARKET ENTRY
• The strategy that is required to be implemented by
Cadbury is to form alliance or joint venture to enter in
the UAE market for expanding the business, because
the joint venture will give access to huge amount of
resources and the risk of investment will also be less.
• Product quality of Cadbury’s products will also be
evaluated and some new innovative products will be
produced.

CONCLUSION
So it is concluded that as Cadbury is the world largest
confectionary products producing company, it is essential
for the company to examine the external and internal
factors to maintain t5he brand image in the future also.
For this, tools and methods like PESTEL, Porters five forces
model, SWOT analysis are used that helps in designing the
business strategies as per the requirement of the
customers and should also focus on expansion factor for
understanding the markets with the help of joint venture.

REFERENCES