This report provides a comprehensive analysis of Cadbury's marketing strategies, evaluating its existing marketing plan and proposing a detailed business marketing plan, including the strategic application of the 7Ps. The report begins by comparing Cadbury's marketing mix with that of Nestle, using the 7Ps framework (Product, Price, Place, Promotion, People, Process, and Physical Evidence) to identify areas for improvement. It then evaluates the tactics Cadbury employs to achieve its business objectives, such as bundle pricing and strong distribution networks. Furthermore, the report outlines a detailed marketing plan for Cadbury, focusing on the introduction of Cadbury Noodles, including an executive summary, vision, mission, SMART objectives, SWOT analysis, STP (Segmentation, Targeting, Positioning), budget, profit margin, and monitoring and controlling mechanisms. The report concludes by designing a strategic marketing plan that tactically applies the 7Ps to attain marketing objectives for the new product launch, emphasizing product development, pricing strategy, distribution channels, promotional activities, people management, process optimization, and physical evidence.