Cadbury Marketing Planning: PESTLE, SWOT Analysis & Strategy

This report provides a comprehensive analysis of Cadbury's marketing plan. It begins with an introduction and outlines the methodology, including PESTLE analysis to evaluate external factors and an internal analysis using the McKinsey 7-S framework. The report then incorporates a SWOT analysis to identify strengths, weaknesses, opportunities, and threats. The core of the report focuses on the development of new strategic directions, specifically highlighting the diversification strategy for market entry and product development. The conclusion summarizes the key findings and emphasizes the importance of marketing planning for achieving business goals, with references to relevant academic sources and the State of Small Business website. This report is designed to offer insights into how Cadbury's marketing strategies are implemented.

MARKETING
PLANNING

TABLE OF CONTENTS
INTRODUCTION
MAIN BODY
CONCLUSION
REFERENCES

INTRODUCTION
 Marketing planning termed out as systematic approach
for developing marketing goals, implementation tactics
and strategy.

EXTERNAL ANALYSIS (PESTLE)
Political
Economic factors
Sociocultural

CONTINUED…
Technological factor
Environmental factors
Legal factors

INTERNAL ANALYSIS (MCKINSEYS
7S)-
The main objective of this model defined as-
 To improvise the organisation performance.
 To work as to evaluate and analyse the effects of futuristic changes
within entity.

CONTINUED…
Hard elements- This is consisted of following are as-
 Strategy
 Structure
 System

CONTINUED…
Style
Share values
Skills
Staff

SWOT Analysis-
Strength
Weakness

CONTINUED…
Opportunities
Threats

CONTINUED…
New strategic direction and marketing resource to implement-
 The diversification strategy defined as tool that focuses on to take
entry in new market a product development.

CONCLUSION
 Hereby, it can be concluded that marketing planning defined as
systematic approach to undertake developing marketing goals,
execution and strategy. The present report is based on enterprise as
Cadbury.
 Henceforth, report has covered the activities as PESTLE, SWOT to
determine the external and internal influence over the working
performance of enterprise.
 Lastly, new strategy as diversification has been taken to gain
competitive advantage within market.