This report delves into the marketing strategies employed by Cadbury, a multinational confectionery company. It explores the various strategies Cadbury utilizes to achieve its organizational goals, including market analysis, distribution channels, and brand equity development. The report then provides a detailed comparison of Cadbury's marketing mix (product, price, people, promotion, process, place, and physical evidence) with that of Nestle, a major competitor. The analysis covers product variations, pricing strategies, target audiences, promotional activities, distribution networks, and the overall effectiveness of each company's approach. The report concludes by summarizing the key findings and emphasizing the importance of marketing activities in promoting products and services, ultimately contributing to organizational success. References to marketing management literature support the analysis.
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