This report offers a comprehensive analysis of Cadbury's digital marketing strategies, beginning with an introduction to digital marketing and its importance. It defines marketing, explains the marketing mix (product, price, place, promotion) and how it relates to the communication mix. The report delves into digital marketing, highlighting its benefits such as enhanced customer loyalty, global reach, cost-effectiveness, and personalization. It also explores social media marketing, examining successful content examples and justifying their effectiveness. The report includes screenshots of effective campaigns and evaluates the impact of social media content, emphasizing its role in brand recognition and customer engagement. The conclusion summarizes the key findings, reinforcing the significance of digital marketing and its components in driving Cadbury's success.