Marketing Essentials Report: Cadbury's Marketing Environment Analysis

This report provides an overview of marketing essentials through a case study of Cadbury. It begins with an introduction to the marketing concept, defining marketing as the art and science of identifying market opportunities and delivering offerings that satisfy customer needs. The report then explores the roles and responsibilities of marketing within the marketing environment, emphasizing the importance of understanding customer needs. It examines the relationship between the marketing function and other organizational functions, such as production, highlighting the interdependencies necessary for success. The report analyzes the importance of interrelationships among marketing and other functional units, emphasizing the need for coordination and integration to achieve company goals. A critical analysis of key marketing functions is presented, focusing on how marketing helps identify and respond to dynamic customer requirements. The report concludes by summarizing the key takeaways and emphasizing the role of marketing in overall business success, including the identification of target markets and customer segmentation. References to academic sources are included.

Marketing
Essentials
LO 1

Table of Content
• Introduction
• Marketing Concept
• Roles and the responsibilities of marketing in relation to marketing environment
• Relation of marketing function along with different functions of the organisation
• Importance of inter relationships among marketing along with other functional units of
the organisation
• Critical analysis along with evaluation of key factors of marketing functions
• Conclusion
• References

Introduction
Marketing define as science and art of getting
the market opportunities in order to develop
and deliver offerings which satisfy the
requirements of target customers. Marketing
define as the activities which assist a
business entity in order to promote
their offerings at the competitive
market so that they will be able to
develop awareness among their

Cadbury
Cadbury is a British multinational
confectionery company which is owned
by Mondelez international. Organization
is second largest confectionery brand in
the world where it is headquartered in
Oxbridge, West London. Organization is
trading in more than 50 countries where
the original product of organizations are
dairy milk chocolates the cream egg and
many other.

Marketing Concept
• Marketing concept refers to a belief
which says that the requirements of
customers need to be analysed at first
and then make any sort of decisions
which satisfy the needs and wants of
consumer.

Roles and the responsibilities of marketing in
relation to marketing environment
• Customers : Marketing department examine
the needs of customer in order to produce
offerings which will assist them in order to
satisfy their customers needs. In addition to
this, marketing manager of the company has
to analyse the potential customers which
increases their overall sales.

Relation of marketing function along with different
functions of the organisation
• Interrelationship between marketing along with production department: Within Cadbury
both the departments plays very essential role in order to produce goods which satisfy the
needs and requirements of customers. For this, marketing department conduct market
research in order to analyse the quality, design, quantity and special features needed by the
customers.

Importance of inter relationships among marketing
along with other functional units of the organisation
• The interrelationship among marketing and different functional departments is important
in order to coordinate as well as integrate with the functions of departments in order to
goals and objectives of the company will be attained. It is said that marketing function of
the company must be coordinate with each and every department such as financial,
human resources, production, sales departments which aid in developing strong and
positive relationship with customers in an efficient and effective manner. Each and every
departments work in harmony in order to gain good outcome effectively.

Critical analysis along with evaluation of key factors
of marketing functions
Marketing functions as well as their relationships with different departments of an
organization plays very essential role in order to attract them towards their organization.
Marketing function assist help in identifying the needs and requirements of customers
which are dynamic in nature. It is said that value generation for users plays very essential in
the growth of business which is done by the team work of different departments.

Conclusion
• With the assistance of above stated information, it can be said that marketing is one of
the most effective function on the basis of which overall success and growth of the
company is decided. In addition to this, it is essential for a business organisation in order
to identify their target market as well as segment their customers for the new product
launch.

References
• Amoako, G.K., Dzogbenuku, R.K., Doe, J. and Adjaison, G.K., 2020. Green marketing
and the SDGs: emerging market perspective. Marketing Intelligence & Planning.
• Gregg, J., 2015. The Implications, Negative Health Effects, Legal Issues, and Potential
Solutions Associated with the Shortage of Essential Drugs in the US Medical Care
Market. Alb. LJ Sci. & Tech. 25. p.381.
• Sheth, J.N. and Parvatiyar, A., 2020. Sustainable Marketing: Market-Driving, Not
Market-Driven. Journal of Macromarketing, p.0276146720961836.

THANK YOU