Cadbury Marketing Mix Report: Product Mix & Analysis

This report provides an analysis of Cadbury's marketing mix, with a specific focus on its product mix. The report examines how Cadbury utilizes various marketing elements, including product, price, place, and promotion, to maximize profits. It explores Cadbury's product offerings, such as candies, chocolates, beverages, and biscuits, and their strategic considerations based on demographic factors, production costs, and market competition. The report highlights the importance of product mix in maintaining market share and discusses specific products like Dairy Milk and Bournvita. The conclusion emphasizes the importance of product innovation and a thorough understanding of marketing elements for effective strategy development.

Marketing mix is defined as the tool or
techniques used by marketing managers for
analysing various elements of marketing
such as product, price, place, promotion,
physical evidence, process & people. This is
helpful in making companies to build
effective strategies that will help in
maximising profits earned by the company.
The chosen company in this report is
The Company has high market share in the
industry. For instance, Dairy milk contains
around 60% market share in chocolate industry
whereas Bournvita is leading in market as best
milk additive product.
Cadbury is well known company that
provides chocolates across the world. The
company offers various range of products &
involves strong depth & width of product
mix.
The different products offered by Cadbury in
various parts of the world are on the basis of
factors like Demographic factors, Production
costs, Demand fluctuation, and competition
presence. The product mix of company
includes candies, chocolates, Beverages,
biscuits which is come under the product
width category.
And under the product category. The products
lengths are Temptation, Eclairs, Oreo, 5 star,
Bournvita and many more.
Marketing Mix (Cadbury)
Introduction
Product Mix
Conclusion
It is analysed that product mix is an essential
factor of the company. It is important for the
company to evaluate what are the products that
can be innovated for maximising profits of the
company. Moreover, it is important for a
marketing manager to have proper analysis of
the product elements of the company.
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