Digital Marketing Communication Strategies for Cadbury Company Report

This report provides an overview of Cadbury's digital marketing strategies, focusing on how the company utilizes various communication methods to reach its target audience. The report begins with an introduction to digital marketing and its significance, followed by an analysis of Cadbury's communication strategy. It explores the contributions of different communication strategies, including the marketing mix (product, price, place, promotion, process, people, and physical evidence) and its role in conveying product information and attracting customers. The report then delves into the importance of social media and digital marketing, highlighting their impact on Cadbury's ability to convey messages and interact with customers effectively. Real-world examples, such as Single Grain and Mobile Monkey, are provided to illustrate successful digital marketing practices. The report concludes by summarizing the key findings and emphasizing the importance of communication in digital marketing for promoting products and services. Finally, the report includes a list of references to support the analysis.

Practical digital
marketing.

Table of Contents
INTRODUCTION...........................................................................................................................3
MAIN BODY...................................................................................................................................3
Explaining the contribution of different communication strategy..............................................3
CONCLUSION................................................................................................................................6
REFERENCES................................................................................................................................8

INTRODUCTION
Digital marketing refers with the advertising delivered through the digital channels like
the search engines, websites, email and mobile apps. This is the use of the internet to reach
consumers in effective manner. It is the board field, including attracting customers through out
the content marketing, email, social media, social platform and many more. The present report is
based on the Cadbury which is the British multinational confectionery company that produce
wide range of products and services in effective manner. The report will present the how digital
marketing used in communication strategy in effective manner. This will covered some real life
examples for understand in better manner.
MAIN BODY
Explaining the contribution of different communication strategy.
Communication:
Communication is the most important and effective part of life which is help to convey
and understand the message which is communicate with others at the workplace in effective
manner. This is an important for promoting products and services at the market place in effective
manner. With the help of better communication company helpful for managing proper success at
the market place. Communication give their effective contribution into the digital marketing
because with the help of that company have effective chance to get positive success at market
place. According to the view of Blut, Teller and Floh (2018), putting a communication strategy
refers into the work place which is allows employees to refers to a standardized plan to interact
with managers, colleagues and the client. The communication strategy is help to ensure that
everyone involved has adequate information to communicate about that for maintaining
consistency in the workplace and preventing any ambiguity.
Marketing mix:
Marketing mix is the part of communication which is help to make effective contribution
within the Cadbury. With the help of this, company effectively perform their marketing task by
evaluating the positive success at the market place. Through that business have chance to build
effective marketing concept for promoting their success at the market place in effective manner.
Marketing mix is the best strategy which is communicate effective strategies to developed
products at market place. Marketing mix is the set of marketing tools which the company uses

for pursuing their marketing objective in the effective manner. Thus, marketing mix refers with
the 7 main element which are product, place, promotion, price, process, people and physical
evidence in effective manner (Elikan and Pigneur, 2019). These are very important for
communicate about the products and services at the market place in effective manner. As per the
view of Fu and Adams (2019), marketing mix is helpful for communicating different segments
of product like its price, place, their promotion strategy in effective manner. This could be more
effective and more valuable for the business in effective manner. For example: as a successful
digital marketing company, Single Grain knows important it is to the set of SEO and brand
building foundation with amazing content marketing. Each and every customers has their
platform of their choice with the use of social media like Facebook group, Instagram and many
more.
Product element of marketing mix is help to communicate proper information of product
like its features, elements and benefits. The Cadbury produce wide range of products like
chocolates, biscuits and drinks. Those have their different feature like biscuits have dark
chocolates content in their middle side of biscuit which feel smoothies. Through that company is
helpful for communicating about products to customers in effective manner. Price is the other
elements of marketing mix in that company use communication strategy in that they use pricing
strategy and communicate to customers about products and services in effective manner. With
the help of pricing communication strategy company give information about the price of product
in effective manner. Communication strategy is the best part of the pricing because through that
customers are more attracted towards products and services as well as help to increase profit
margin of products in effective manner.
Promotion is the part of marketing mix which is help to communicate direct and indirect
about products to customers with the help of advertisement at the market place. Promotion is
effective element through that more customers are attract towards products as well as get update
about company at the market place in effective manner. With the help of promotion
communication strategy company able to communicate about product through the traditional and
social media marketing. Present days social media marketing is more effective because
customers are update on those for collecting information in effective manner. Place is
communicating where company operates and give their performance for achieve goals and
objectives in effective manner. This is referring with that point where company sales their

product. It is the place of distribution from where the product is reached to the customers in
proper manner. The company Cadbury has the global distribution which is robust distribution
channel to reach the customers at the any of the places whether it is rural and urban area. The
company have effective strategy to promote their products and services in effective manner.
Process is communicating the lead of exchange which is review their process system so
itn is maintain the higher level of customers’ attraction like the Feedback from customers. This
help to manage growth of company at the market place. People is communicating with the staff
and employee who are work hard for the success of the company. For that company have skilled
employees and staff where they are given their hard contribution for achieve goals and objectives
of company in effective manner. Through that company produce the best product services for
customers. Physical evidence refers with everything which is customers sees them interact with
the business. This is most important and effective aspects for that company have need to give
their effective impression on customers to achieve goals and objective of company in effective
manner. This could be more effective and valuable for the business. Communication strategy
refers those tools which are used for communicate about business to customers. For the main
parts are social media and advertising as well as the direct selling concept in effective manner.
Social media and digital marketing:
Social and digital marketing both are very important aspect of the company which is
plays an important aspect. This creates more effectiveness for the business in effective manner.
Those are helping to manage positive growth at market place in order to promote their products
and services in effective manner. With the help of this, Cadbury have chance to convey their
messages to customers in order to updating all about the products to customers in respective
manner. For example: Mobile monkey, a Facebook messenger chatbot for the businesses
certainly practices what they preach. With the rising acquisition cost and increase reaches in
effective manner. This could be more effective and valuable for paying the per lead. With the
help of this company is able to convey their messages and information about product to
customers in effective manner. Social media marketing is helpful for communicate in better
manner for the effective purpose of work in proper manner. This is an effective subject which is
give higher contribution for achieving goals and objectives of company in effective manner.
With the help of social media company get the visual content for the work in order to
placing effectiveness for the business in effective manner. This could help to people and

customers to check their availability of products and services in effective manner. With the help
of this customers have chance to create more effectiveness for the business to promote their
business. (HR and Aithal, 2020) stated that the social media content increase the audience
comprehensions is in favour of visuals and makes. The visual content on the social media
enables for the organisation for making changes more complex content into the easy to grasp
manner by proper use of visuals. On the other side, user generates content is the effective and
valuable resources in order to earning effective attention as well as engagement of the customers
on the respective brand by the engaging them on the social media contents. Those are effective
and valuable for the business and their growths in respective manner. With the help of that
company effectively communicate proper information about the products on social media for
customers. Those public apps are help to boosting effective customer interactions and reach to
the higher audience. The best example of the organization using the user generated content is
Zara while marketing in India. For example: one of the best marketing strategy of Anheuser
Busch pivot from the brewing beer to the manufacturing the hand sanitizer which is build
effective positive aspects for the company in proper manner.
CONCLUSION
From the above study it had been concluded that the communication has important part of
the digital marketing, with the help of that, company had been able to promote their products and
services at the market place in effective manner. Marketing mix helped to achieve goals and
objective of company by communicating information about products to customers in effective
manner. Social media and digital marketing had been effective for communicating about the
products and services with the help of visual adds in effective manner.

REFERENCES
Books and journals
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HR, G. and Aithal, P. S., 2020. Establishing True Lifestyle Brand in India: An Integrated
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